Tag: UX

A Heuristic Evaluation may be used to determine how user-friendly a website is. In other words, it evaluates how usable the website is. In contrast to user testing, where users review the website (or prototype), Heuristic Evaluation assesses the website using usability experts. Because of this, it’s sometimes referred to as an “expert review.” Heuristics… Continue reading Revamp your Designs using Powerful Heuristic Methods

What is Responsive Design? A website that is not properly optimised for mobile devices will lose out on around half of its traffic. Responsive websites adjust to all screen sizes and resolutions, including those on the desktop, mobile, tablet, and sometimes actual television. Why is Responsive Design important? Flexibility in Everything Flexibility is essential for… Continue reading Responsive Design: Considerations and Best Practices

What is an Inclusive Customer Persona? A design that is usable and allows the maximum number of individuals to use the product is described as inclusive and ultimately successful. Users that use a product or service from a wide range of perspectives will naturally be diverse and individualistic. The ultimate objective of inclusive design should… Continue reading Crafting Inclusive Customer Personas

The 9 Immutable Laws of UX Whether you’re a new UX designer or a seasoned product marketer, you need to understand the fundamental UX laws. These UX principles serve as a design manual for product design and provide insight into the psychology of user expectations. Therefore, anyone hoping to produce winning ideas must adhere to… Continue reading The 9 Immutable Laws of UX

What is Brand Experience? Brand experience is the sum of all experiences, thoughts, feelings, and responses that people have in relation to a brand. Brand experience is not channel or media specific. Rather, it is the result — or the lasting impression — that someone has after experiencing or interacting with a brand in any… Continue reading Unlock the Potential of Brand Experience

Visual Design aims to improve the aesthetic appeal and usefulness of a design/product by using appropriate images, typography, space, layout, and colour. Aesthetics is only one aspect of visual design. Designers meticulously arrange elements to build interfaces that improve user experience and increase conversion. Visual Design principles you need to consider Gestalt Principles People are… Continue reading Level Up Visual Design In 4 Ways

Do you know how it feels when your website visitors get all the way to the checkout but don’t convert? What kept them from clicking the “purchase” button? Or, more likely, you used to have consistent and predictable sales, but your growth slowed, and your level of involvement dropped. How can you discover the cause… Continue reading Identify Design flaws with UX Audit

What is CX? The Customer Experience (CX) is an overall experience of a customer with a company, based on all interactions before, during, and after purchasing a product or service. Why is CX considered necessary in the current business scenario? “According to a 2017 Tempkin Group study, 77% of customers who had a good experience… Continue reading User Experience and Customer Experience as Complementary Functions of Brand Value