Tag: UX

A lot has been said and written about Design Thinking since it became popular at Stanford University in the 1980s and was brought to the corporate sector a decade later by the creative firm IDEO. Design Thinking is best described as a human-centred design methodology incorporating empathy and creativity to create standout solutions. Product teams… Continue reading Demystifying Design Sprint and Design Thinking

Plan for UX Research, from Goal to Timeline The process of UX Research is complex. The procedure must be planned to benefit the most from it. Even if your research just entails a few interviews, you still need a strategy to keep it focused and productive and avoid having irrelevant conversations. A strong research strategy… Continue reading Mapping effective UX Research Plan

What is Product Design? Product Design is the process of creating a usable product that meets the needs of the customer by defining the user’s problems and providing innovative solutions to these challenges.  To characterize product design, we may define the following three characteristics: The primary steps in Product Design The team of Product Design… Continue reading A comprehensive guide on Product Design

Just Like the real ocean, many SaaS entrepreneurs aspire to capture the blue ocean market.  The reasons are evident: the SaaS market is expanding, and winning in a never-ending competition is becoming increasingly difficult. Founders who envision a Blue Ocean market with no competition frequently believe they should offer cutting-edge technology. Many people give up… Continue reading How To Outperform Competitors With Blue Ocean Strategy

What is an MVP? A minimal viable product, or MVP, is a way to create an early iteration of your product that enables you to test key business assumptions and hypotheses. MVP strives to provide clear answers on your product’s key elements, target market, and the problems it wants to address. Additionally, MVPs let you… Continue reading Is Your MVP Design Viable and Minimal?

When we explore evidence-based strategies from other disciplines that can help us elicit open and honest criticism, we stand to become better researchers. In this article, we want to look at affirmations and how they’ve helped me rebalance the power dynamic during qualitative sessions. Affirmations encourage people to display genuine behaviour in User Experience (UX).… Continue reading Power Dynamics and Affirmation in UX Research

Roadmaps serve as a link between a company’s UX vision and project-tracking documentation. Thus, roadmaps are strategic, visionary documents, whereas project management plans focus on execution and output tracking. What is a UX Roadmap? A UX roadmap is a strategic, dynamic artefact that organises, prioritises, and conveys the future tasks and issues the UX team… Continue reading UX Roadmap – An Operational Map

UX writing is fuelling superior Digital Experiences Words have tremendous power. Copy is essential for directing the user and assisting them in completing their intended tasks. Naturally, the product design industry places a lot of emphasis on honing pixels and copy. UX writing is a more recent specialisation of copywriting for digital products. The title… Continue reading UX Writing is fuelling superior Digital Experiences

The goal of accessibility is to make things useful for everyone. On the other side, Inclusive Design takes user diversity into account. The definition of Inclusive and Accessible Design Let’s start by clarifying that there are Accessible and Inclusive Designs everywhere. Not just in designing buildings and producing various things but also in technology, websites,… Continue reading Inclusivity and Accessibility: Differences in Experience Design

What is a Customer Journey Map? A Customer Journey Map is an incredible way to visualise how your users navigate your user experience. The interaction a current or potential client has with your business while attempting to complete a task is referred to as the Customer Journey. Who uses Customer Journey? Many professions use Customer… Continue reading How Does Customer Journey Impact User Experience?