Our Approach
Key elements that make our UX Research effective
User Testing
Cutout undesired friction with your end users by testing your product/service early on.
Field Research
Learn about your users, their social environment and their needs, goals, pain points through field research.
Expert Review
Identify the strengths and weaknesses of your product/service by applying heuristic evaluation and/or cognitive walk-through by a user experience expert.
Eye Tracking
Eye tracking helps in identifying which parts of your interface attract your user’s attention.
Benchmarking
Compare your product/service against industry best practices or competitors.
International User Research
International user research mitigates risk, generates customer insights, and ensures that new products and services meet the needs of the intended local audiences globally.
Key KPIs that you can achieve with our UX Research
Leverage UX analytics for data-driven product design
Analysts can help teams understand the patterns that emerge from data, and UX designers can leverage the findings to design experiences
Tap into the psychology of rating systems
Through genuine ratings and review sites, brand owners and designers can get substantial exposure to real user behavior
Transform customer support as UX data mine
We mine for behaviours, motivations and needs of your customers through observation and design frameworks with your customer support teams
Building a bridge between UX & market research
In addition to customers’ observed behaviour, market research helps us uncover customer segments and customer opinions, market trends etc.
Analyze your UX for usability pitfalls
With usability research we carry systematic study of target users and their requirements, to add realistic contexts and insights to design processes
Don’t miss out on the tech gap analysis
The way users engage and interact with systems will need to become more intuitive and natural. With tech gap analysis, we recommend ways to mitigate friction between design & tech
Design your UX Research for critical decision making
Outcomes for Businesses
Persona
Encapsulate user requirements to bring to life the user to all project stakeholders and facilitate a high level of objectivity to the discussions and decisions on the product.
Work Model
See how people collaborate to perform their tasks and what kind of objects mediate and impact this process.
User Journey
Gain holistic understanding of user behaviour.
Benchmark Report
identify your product/service positioning thereby providing valuable insights to make improvements and adapt industry best practices.
Outcomes for Teams
Create designs that are valuable to users and efficient to use
Understand return on investment (ROI) for UX design
Validate your hypotheses
Learn about Competitors’ products
Understand how people perform tasks and achieve their goals in order to design an effective and pleasurable UX
Allow different teams to work collaboratively, ensuring a cohesive user experience across the entire product/service
Brands who trust us
Hear from our clients
EX CEO Mindtree
Team at OriginUX had set up a mutually beneficial way of working
Indusface.com
OriginUX’s transparency, commitment, and work ethic were outstanding
Globaldata
We were pleased and impressed with the deliverables OriginUX team
Corteva Agriscience™
They have a great understanding of what makes a good UX
Hear from our clients
EX CEO Mindtree
Team at OriginUX had set up a mutually beneficial way of working
Indusface.com
OriginUX’s transparency, commitment, and work ethic were outstanding
Globaldata
We were pleased and impressed with the deliverables OriginUX team
Corteva Agriscience™
They have a great understanding of what makes a good UX
UX Research comes with added outcomes
Quantitative Research
Gain insights through various surveys like online surveys, polls, mobile and kiosk surveys, and systematic observations
Qualitative Research
Understand visitors through ethnographic studies, contextual observation, interviews and field studies
Heuristic Evaluation
Identify and fix problems in your user interface design. Measure the usability of your interface.
Competitor Research
Identify competitors, evaluate strengths and weaknesses of their products and services. Understand your market.
Ethnographic Research
Study through direct observation of users in their natural environment rather than in a lab
OriginUX studio is based out of Bangalore, India.
We are a cross-disciplinary design team that loves to create great experiences and make meaningful connections for businesses and their users through UI & UX.
Industries we serve
