Responsive Design: Considerations and Best Practices

February 9, 2023 | Read Time : 3 mins

What is Responsive Design?

A website that is not properly optimised for mobile devices will lose out on around half of its traffic. Responsive websites adjust to all screen sizes and resolutions, including those on the desktop, mobile, tablet, and sometimes actual television.

    Why is Responsive Design important?

    • UX design is about crafting the best user experiences possible, which includes optimising interfaces to adapt to a user’s device. Designers must create a consistent experience across several devices.
    • Responsive web design is crucial if you want search engines to index and rank the website on top. Google’s mobile-first indexing emphasises responsive websites in mobile search results.
    • Google Look Central says, “in the United States, 94% of smartphone users search for local information on their devices.” Interestingly, around 77% of mobile searches occur at home or work, when desktop computers are more likely to be present.”
    • Majority of the people use their mobile phones to search the web. Your website has to be mobile-optimized to take advantage of these people shopping for goods and services.
    Flexibility in Everything

    Flexibility is essential for Responsive Website Design. Everything must be responsive, including layouts, graphics, text blocks, and components.

    Modify Images

    For mobile-friendly design, responsive images are necessary, including cropping and sizing. To maintain the impact of certain photographs on smaller displays, you might need to crop them. For instance, creating square versions of landscape images for mobile phones.

    Utilize Scalar Vector Graphics (SVGs)

    In particular, for icons and logos, try substituting SVGs for raster graphics. Unlike raster images, SVGs change their resolution depending on image paths instead of pixels, so they remain the same at any size.

    Pay Attention to Breakpoints

    Each web page should contain a minimum of three breakpoints (mobile, tablet, and desktop). As previously stated, five breakpoints are recommended for maximum device flexibility. In rare cases, designers may also need to consider how websites run on iOS vs Android devices.

    Consider Card Interfaces

    Card UI patterns serve as content containers that are easy to move around, saving you a significant amount
    of time.

     Minimalism Is Key

    Here are 3 reasons why minimalism is one of the essential best practices for creating responsive designs.

    • Reducing content reduces clutter, making it easier for people to read and comprehend.
    • Consistency between various devices and screen sizes is simpler with a minimalist UI design. 
    • Web pages with less information, HTML, CSS, and Javascript load quickly, creating a delightful user experience for your website visitors and improving the SEO.
    Mobile-First Designs

    With the mobile-first design, you start with the small screen size and scale to a large viewport. Designers who start with the largest screen are often compelled to discard elements or make compromises as they scale down.

    Appropriately Prioritize and Hide Content

    With limited space on small screen sizes, designers must determine which content should always be visible and which can be hidden. The most popular example is employing a navigational drawer for primary navigation on mobile phones.

    Designers can use progressive disclosure to hide unimportant content and information for a minimalist and clean experience across all devices and screen sizes.

    For example, most eCommerce websites hide size guidelines using modals, tabs, or accordions to minimise visible content and provide cleaner layouts. Customers may still click a link to view these guides.

    Large Clickable Area for Buttons

    Fitts’ Law asserts that buttons with large clickable areas facilitate user interaction. Designers must also provide enough space between links and buttons so that consumers do not accidentally click the wrong one—which may be frustrating!

    Research about Competitors and Industry Leaders

    Researching competitors and industry leaders are one of the finest methods to become familiar with and remain on top of the most recent developments in Responsive Web Design.

    Responsive web design is no longer something designers “need to consider” but must be included in your usual standard practices and process. In fact, by using a mobile-first or progressive enhancement design strategy, you should put the mobile experience ahead of the desktop experience.


    OriginUX Studio


    Team OriginUX

    OriginUX Studio is a CoE for User Experience providing UI & UX across Product, Service and Customer Experience Design. We are a cross-disciplinary design team that loves to create great experiences and make meaningful connections for businesses and their users through UI & UX.

    Founded in 2016, our larger purpose is to help brands understand what they want to do and where they want to go. To do that we have to make understanding customer experience simple, effortless, and affordable for everyone.

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