Level Up Visual Design In 4 Ways

February 6, 2023 | Read Time : 3 mins

Visual Design aims to improve the aesthetic appeal and usefulness of a design/product by using appropriate images, typography, space, layout, and colour. Aesthetics is only one aspect of visual design. Designers meticulously arrange elements to build interfaces that improve user experience and increase conversion.

Visual Design principles you need to consider

Gestalt Principles

People are more likely to perceive the total of all pieces than individual elements. As a result, according to the Law of Similarity, a Gestalt principle, elements appear more connected when they have a similar visual appearance.


To make a particular element stand out, designers utilise contrast. Contrast may be created by adjusting colour differences between items. Designers frequently use contrasting colours to give particular elements, such as call-to-action buttons, more visual weight when working on web pages.


The hierarchy demonstrates the significance of each element on a page. Typically, designers would alter the sizes of individual objects to establish a hierarchy. For instance, a page’s title is written in a bigger typeface than a section’s header.


The fundamental idea of design is unity, which is about establishing a sense of harmony amongst all elements on a page. A lack of design coherence may quickly lead to confusion and a poor visual experience for those who interact with a product.

4 Ways to level up Visual Design

A good Visual Design may improve a product’s overall user experience by making people feel good about it. Here’s how graphic designers may use their visual expertise to create better user experiences.

Strive for consistency in design

Even the most attractive designs might rapidly become entirely useless due to inconsistency. No matter how great the product is, if customers become confused along the way, it can soon lose its appeal and need them to spend more time and effort learning how to use it.

Because of this, visual design focuses on establishing and unifying a product’s overall aesthetics and making the User Interface (UI) look beautiful. Visual designers establish standards for applying styles, layouts to accomplish this purpose.

Every page/screen has a clear visual hierarchy

Visual hierarchy is how we organise and attract attention to the elements on a page or screen. A clear visual hierarchy aids information communication and focuses user attention on important actions. This guideline is especially important in online design because your competitors’ websites are simply a click away. Users would quit the website if they could not locate what they were looking for.

Test out visual ideas

People are visual beings. Most people base their information processing on what they observe. Additionally, we have a strong response to visuals. Therefore, the visual style you choose for your product might affect how much your people appreciate it. Nevertheless, you shouldn’t expect everyone to enjoy your design. Test it out with users and measure its effectiveness based on their behaviour. The sooner you test, the more sure you’ll be in your design choices. Use a prototype to test your design choices instead of waiting until development is complete.

Be cautious of trends

Trends may make your visual design more appealing to users. At the same time, it’s important to assess each trend you notice and make predictions about what will remain long-lasting and what will quickly become outdated. You probably won’t want to change your aesthetic style all that frequently.

It only takes a minute for visitors to form a first impression of a website, and this impression is typically based on what they see when they visit the site. Naturally, people will evaluate a product from all aspects once they begin interacting with it. Investing more time and effort in the website’s visual design will help create a great first impression.


OriginUX Studio


Team OriginUX

OriginUX Studio is a CoE for User Experience providing UI & UX across Product, Service and Customer Experience Design. We are a cross-disciplinary design team that loves to create great experiences and make meaningful connections for businesses and their users through UI & UX.

Founded in 2016, our larger purpose is to help brands understand what they want to do and where they want to go. To do that we have to make understanding customer experience simple, effortless, and affordable for everyone.

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