What is CX? The Customer Experience (CX) is an overall experience of a customer with a company, based on all interactions before, during, and after purchasing a product or service. Why is CX considered necessary in the current business scenario? “According to a 2017 Tempkin Group study, 77% of customers who had a good experience… Continue reading User Experience and Customer Experience as Complementary Functions of Brand Value
Category: Blog
How can SaaS thrive in an Experience Economy?
SaaS has become intrinsic in our eco-systems and how In Experience Economy, businesses have zoomed in on customer experience. SaaS has become intrinsic in our ecosystems, changing how we experience business. The use of SaaS applications has facilitated the adoption of improved software engineering techniques and made it easier to integrate the services provided by… Continue reading How can SaaS thrive in an Experience Economy?
Design Thinking a “Human-centered” approach for innovation
What is Design Thinking? Design Thinking is a human-centered approach to problem-solving. It helps designers create solutions that address real user problems. Popular Design Thinking Frameworks: Heart, head, and hand Before engaging in cognitive processing for ideation, evaluation, and diving into the manual fabrication of the practical parts, the method strongly emphasizes vision, need, emotion,… Continue reading Design Thinking a “Human-centered” approach for innovation
OriginUX Studio was Named as one of the Best Design Agencies in India by Clutch
There are probably millions and millions of websites available in the world today! Trying to rise above the competition is not an easy task. That’s why our team at OriginUX Studio is here to help you. We offer a stellar user experience and interface design that can help you improve your website and grow your… Continue reading OriginUX Studio was Named as one of the Best Design Agencies in India by Clutch
The growth game: 5 ways to flex your UX to rank better in SEO
As we embrace Precision, Agility, Speed, Scale and Efficiency in how we redefine a website’s experience, most businesses instinctively grasp the need to change in order to drive more growth and brand discoverability. But to make it happen, they need to be more deliberate and disciplined to create an asset that’s designed around the recommended… Continue reading The growth game: 5 ways to flex your UX to rank better in SEO
A simple framework to measure ROI for UX
The six steps for justifying better UX, Forrester says that for every $ 1 invested in UX, a company has a return of $ 100. In another study, The Institute of Electrical and Electronics Engineers (IEEE) estimates that more than 1 trillion dollars is invested in IT projects each year and 15% of projects are… Continue reading A simple framework to measure ROI for UX
Can UX be your Trump Card secret weapon for better ranking?
According to user experience statistics, 79% of internet users who don’t like a site’s UX and UI will start searching for other sources right away. Be where your target audience is, with SEO rankings aided by good UX and UI. So far, we have understood how UX and SEO are in an endless loop: Search… Continue reading Can UX be your Trump Card secret weapon for better ranking?
Conversational Messaging: CX benefits and best practices
What is conversational messaging? Conversational messaging is a form of a one-on-one conversation between a brand and customer that could happen on any messaging platform or directly through the company site. It’s a type of personal communication with a business executive that provides the customers with an assurance of the brand and allows them to… Continue reading Conversational Messaging: CX benefits and best practices
5 reasons to place UX at the heart of your performance marketing
We have come across the phrase ‘Customer is King‘ quite often. User Experience is a place where this phase fits quite appropriately. Here’s how focusing extensively on users and their experience on the website helps improve conversions and sales. Efficient UX can increase or optimise Conversion rates Maximize ROI through UX design UX boost SEO… Continue reading 5 reasons to place UX at the heart of your performance marketing
E-learning gamification: Changing way of learning and beyond
“I wanted to learn a foreign language back in high school; what happened to that?” Wondered Tia while browsing through the internet; she then recalled the conversation with a friend where she mentioned learning French with the help of an application Duolingo. Duolingo helps learn a language for free and gives students resources equivalent to… Continue reading E-learning gamification: Changing way of learning and beyond
OriginUX studio is based out of Bangalore, India.
We are a cross-disciplinary design team that loves to create great experiences and make meaningful connections for businesses and their users through UI & UX.
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