5 reasons to place UX at the heart of your performance marketing

We have come across the phrase ‘Customer is King‘ quite often. User Experience is a place where this phase fits quite appropriately. Here’s how focusing extensively on users and their experience on the website helps improve conversions and sales. Efficient UX can increase or optimise Conversion rates Maximize ROI through UX design UX boost SEO… Continue reading 5 reasons to place UX at the heart of your performance marketing

Personalization of user profiling to increase lead gen, user engagement, loyalty for lifestyle and beauty brands

Personalization has become a significant aspect in designing for user experience, especially in today’s age of digitalization. It is a strategy now used by many lifestyle and beauty brands as well. Creating a personalized user experience, in this case, it is what works best to provide a sense of individuality among customers. What is a… Continue reading Personalization of user profiling to increase lead gen, user engagement, loyalty for lifestyle and beauty brands

Best Customer Onboarding Practices: The Key to New Acquisitions and Recurring Interaction

Instagram had 90 million active users in 2013. Today, they have over a billion. If that isn’t a brilliant example of customer acquisition. Customer acquisition is all about converting a visiting prospect into a loyal user. Customer acquisition is a time consuming and expensive process. Businesses spend a lot to promote and drive traffic to… Continue reading Best Customer Onboarding Practices: The Key to New Acquisitions and Recurring Interaction

How much of Competitor Analysis is actually good enough?

When we looked at our route map, we started straight, we intended to pull over at 50 miles but ended up stopping by McDonald’s on the driveway, on our left turn just 10 miles down the road. #foodfirst – This is every road trippers’ story. Similar to this, little did I realise, that first line… Continue reading How much of Competitor Analysis is actually good enough?

7 Ways a UX Design Agency Can Create Value for Your Business

Creating and adding value to your business and brand is an essential part of any venture. These aspects are considered key elements that will either make your business or break it. This is why it is important to look for new and better ways to boost your brand’s value and overall image. By employing the… Continue reading 7 Ways a UX Design Agency Can Create Value for Your Business

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