In the realm of digital marketing, the AIDA model (Attention, Interest, Desire, Action) serves as a powerful framework for understanding and enhancing the user experience (UX) on B2B websites. By integrating UX best practices with the AIDA framework, businesses can create compelling websites that not only attract but also convert their target audience effectively. This… Continue reading Revolutionizing B2B Website UX: A Blend of Best Practices and AIDA Marketing Framework
Tag: Marketing
5 reasons to place UX at the heart of your performance marketing
We have come across the phrase ‘Customer is King‘ quite often. User Experience is a place where this phase fits quite appropriately. Here’s how focusing extensively on users and their experience on the website helps improve conversions and sales. Efficient UX can increase or optimise Conversion rates Maximize ROI through UX design UX boost SEO… Continue reading 5 reasons to place UX at the heart of your performance marketing
Personalization of user profiling to increase lead gen, user engagement, loyalty for lifestyle and beauty brands
Personalization has become a significant aspect in designing for user experience, especially in today’s age of digitalization. It is a strategy now used by many lifestyle and beauty brands as well. Creating a personalized user experience, in this case, it is what works best to provide a sense of individuality among customers. What is a… Continue reading Personalization of user profiling to increase lead gen, user engagement, loyalty for lifestyle and beauty brands
Best Customer Onboarding Practices: The Key to New Acquisitions and Recurring Interaction
Instagram had 90 million active users in 2013. Today, they have over a billion. If that isn’t a brilliant example of customer acquisition. Customer acquisition is all about converting a visiting prospect into a loyal user. Customer acquisition is a time consuming and expensive process. Businesses spend a lot to promote and drive traffic to… Continue reading Best Customer Onboarding Practices: The Key to New Acquisitions and Recurring Interaction
How much of Competitor Analysis is actually good enough?
When we looked at our route map, we started straight, we intended to pull over at 50 miles but ended up stopping by McDonald’s on the driveway, on our left turn just 10 miles down the road. #foodfirst – This is every road trippers’ story. Similar to this, little did I realise, that first line… Continue reading How much of Competitor Analysis is actually good enough?
UX Lessons to Apply to Marketing Campaigns
People remember how you made them feel- not what you gave them User Experience is not only about user experience before CTA or providing them with some coupon code for signing up, but to making sure the Users had a good experience. Acknowledging users for taking and completing an action plays an important role in… Continue reading UX Lessons to Apply to Marketing Campaigns
7 Ways a UX Design Agency Can Create Value for Your Business
Creating and adding value to your business and brand is an essential part of any venture. These aspects are considered key elements that will either make your business or break it. This is why it is important to look for new and better ways to boost your brand’s value and overall image. By employing the… Continue reading 7 Ways a UX Design Agency Can Create Value for Your Business
OriginUX studio is based out of Bangalore, India.
We are a cross-disciplinary design team that loves to create great experiences and make meaningful connections for businesses and their users through UI & UX.
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