7 Ways a UX Design Agency Can Create Value for Your Business

January 13, 2019 | Read Time : 3 mins

Creating and adding value to your business and brand is an essential part of any venture. These aspects are considered key elements that will either make your business or break it.

This is why it is important to look for new and better ways to boost your brand’s value and overall image. By employing the services of UX design agencies, you will understand the hype around it and why more and more businesses today are adopting it.

UX design agencies thoroughly analyze the user experience aspects that will help you build a loyal relationship with your customer base and therefore create a relatable brand image. But you may still have several doubts about this entire process. So, let us look at the ways through which UX design companies like Origin UX can create value for your business.

Conducting User Research

Before diving into the crux of the matter, let us look at what user research exactly is. To put it in simple words, user research revolves around trying to interpret user behaviour, their needs, and attitudes through the use of various methods of data collection.

This will answer most of your questions regarding how you can make your business more user-friendly and engaging. There is a blend of both quantitative and qualitative methods of research that goes into this process and both of them are equally important.

With both techniques of research, the ultimate goal is to gather numerical data as well as descriptives that will allow you to procure the benefits of the offered product and your business. Not only this, but your users will be able to reap the benefits of it as well when you try to address the issues they’re facing.

Performing UX Assessment

Performing regular UX assessments is important to easily identify the gaps that exist in your business’s present capabilities. By doing so, there’s room to figure out a means to redesign your strategy, before you lose an invaluable chunk of your user base.

This is done by UX design agencies by leveraging strategic tools and services. For example, the process includes observing your product in the hands of your users to attain a crystal-clear idea of where the problem lies and what can be done to resolve it.

A UX assessment gives you preemptive insights into how your products are doing in the real world. By observing user behaviour with your product, you can design effective ways to develop your UX elements to give you a sharper edge in the business. If you employ a UX design agency, it will be one of the many benefits that your business will enjoy.

Create Rapid Prototypes

The creation of rapid prototypes is indeed a very valuable move that you as a business must do. This will aid in the validation of potential design concepts by testing how they relate to the needs of the customers during the design stage.

A term that comes from the manufacturing industry, rapid prototyping refers to the creation of 3D product models. These prototypes can either be the entire product or any part of it. This is done for testing purposes before building the real thing.

The same concept has been picked up in the world of design and its effects are tremendously positive. This is a very budget-friendly way to use a mock interface and get it validated by the team and various stakeholders. The users that are a part of the test group, will also give you a better insight. This is an essential benefit that UX design agencies offer as part of their services.

Build Cross-functional Teams

Building a cross-functional team is of utmost importance for your business to run smoothly by quickly reiterating ideas and collaborating together. A cross-functional team basically means that the team is a multi-disciplinary one.

Everyone is in the same team no matter what they do whether it’s design, software release, or marketing. Everyone is brought together under one umbrella to communicate better and boost efficiency.

It’s like everybody is doing different things but their common goal is to bring out one great product. This combined team effort to work towards the bigger picture is of great merit to businesses. UX agencies make this possible.

Most tech companies today are working through cross-functional teams only because of the remarkable output they can produce. By bringing together a cross-functional team, you can give your customers value quickly, in an impressive manner.

Identity Relevant Metrics

The identification of a relevant metric is one of the most crucial things that is brought about by UX agencies. The UX measurement includes 3 types of metrics – perception, descriptive, and outcome – to measure the quality of experience delivered to your consumer.

Now, the question is what are these exactly?

Firstly, the perception metrics, also known as the engagement metrics, is a tool that observes how the users are interacting with your product, website, software, or platform. Through this, data on user attitude is collected to be reviewed.

Second, comes the descriptive or the usability metrics. This mainly focuses on how easy a task is and how the task is completed by the users by tracking time, search, navigation, success rate, and other parameters.

Lastly, comes the outcome or conversion metrics which is a way of measurement to look into the quality of experience that your consumer is receiving and whether it is satisfactory or needs some tweaks.

With these 3 metrics, UX agencies provide the best value to your business.

Tests User Usability

UX agencies focus on the experience of the users, as the term already suggests. Here, the focus is on the usability of the digital products that your business has to offer. Through tests, these agencies analyze how the user is interacting with your products and if there is an underlying problem in this area.

It looks after the effectiveness, efficiency, engagement, tolerance or error, and ease of learning to provide maximum engagement to your user base. This provides a direct assessment of your systems that will prevent your business from potential glitches that might be dangerous and lead to a lot of wastage in terms of capital, time, energy, and resources.

Gives Way To Innovation

One of the most important things that a UX agency will bring to you is its knack for innovation. For innovation to happen, three things are of utmost importance – the design, business strategy, and technical constraints that come along with it.

There must be a seamless blending of all three elements for innovation to occur in a business. But this is not something that happens naturally. Rather, it must be obtained by creating a driving force between them.

UX agencies who are well-versed with such processes and are comfortable with creating human-centred designs that create an immersive experience for your users digitally are the need of the hour for your company.

Final Words

Building a great user experience is the key to a flourishing business. There is only profit when there is production, and there is production when there’s a demand for your services or products. The means to your profit lies in the hands of satisfied customers who see value in what you have to offer, and at Origin UX, we are trained to excel at just that.


OriginUX Studio


Team OriginUX

OriginUX Studio is a CoE for User Experience providing UI & UX across Product, Service and Customer Experience Design. We are a cross-disciplinary design team that loves to create great experiences and make meaningful connections for businesses and their users through UI & UX.

Founded in 2016, our larger purpose is to help brands understand what they want to do and where they want to go. To do that we have to make understanding customer experience simple, effortless, and affordable for everyone.

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