According to user experience statistics, 79% of internet users who don’t like a site’s UX and UI will start searching for other sources right away. Be where your target audience is, with SEO rankings aided by good UX and UI. So far, we have understood how UX and SEO are in an endless loop: Search… Continue reading Can UX be your Trump Card secret weapon for better ranking?
Conducting research without a framework can possess difficult challenges leading to a lack of collected information. The same problem was faced by Google when they couldn’t comprehend how to get results that are both data-driven and user-centred. The research team with Kerry Rodden, Hilary Hutchinson, and Xin Fu designed the “HEART theory’. What is HEART… Continue reading Google’s HEART theory, know all about it for better SEO
User Experience design is an ongoing process. Research and further improvements into user journeys on the websites need to be updated continuously for optimisation and to meet evolving business goals. Even if the site is visually appealing but fails to load on time and doesn’t have a search bar, chances are the website needs redesigning… Continue reading Performance UX: the core & key to all conversions
Personalization has become a significant aspect in designing for user experience, especially in today’s age of digitalization. It is a strategy now used by many lifestyle and beauty brands as well. Creating a personalized user experience, in this case, it is what works best to provide a sense of individuality among customers. What is a… Continue reading Personalization of user profiling to increase lead gen, user engagement, loyalty for lifestyle and beauty brands
With statistics showing that only a small percentage of individuals who use Google or other search engines go past the first page, achieving a high ranking is critical. As the joke goes, if you want to hide a body where no one will find it, put it on page two of Google’s search results. In… Continue reading SEO is not only about keywords but UX too. Read how they complement each other.
Google updates the SEO algorithms ranking more than 500-600 times in a year. These algorithms are responsible for ranking the sites on its page. Google from May 2021 has ensured to rank websites according to their page experience. It wants to make sure the user is provided with the correct information and resources to access… Continue reading The future of brand discovery is at the Intersection of UX and SEO
Human-centred SEO to achieve lasting ranking results Here the UX of the website plays an important role. Launching a product requires a lot of capital, and to ensure the money is used appropriately, the business needs to ensure products fit the requirements of a user. Since then, Google has been focusing on metrics other than… Continue reading UX can make or break your SEO efforts. 5 critical UX signals to save your SEO
Instagram had 90 million active users in 2013. Today, they have over a billion. If that isn’t a brilliant example of customer acquisition. Customer acquisition is all about converting a visiting prospect into a loyal user. Customer acquisition is a time consuming and expensive process. Businesses spend a lot to promote and drive traffic to… Continue reading Best Customer Onboarding Practices: The Key to New Acquisitions and Recurring Interaction
When we looked at our route map, we started straight, we intended to pull over at 50 miles but ended up stopping by McDonald’s on the driveway, on our left turn just 10 miles down the road. #foodfirst – This is every road trippers’ story. Similar to this, little did I realise, that first line… Continue reading How much of Competitor Analysis is actually good enough?
I recently attended a celebration party of one of our clients, in the honour of onboarding their 10,000th customer. They had put together a beautiful presentation through of all the great Aha! and goof up moments that we had endured together in the last 6 months of bringing the app to life at Origin UI… Continue reading Let users judge your product