I recently attended a celebration party of one of our clients, in the honour of onboarding their 10,000th customer.
They had put together a beautiful presentation through of all the great Aha! and goof up moments that we had endured together in the last 6 months of bringing the app to life at Origin UI UX Studio in Bangalore.
One of the success metrics that I can strongly vouch for is that myself and the team at OriginUX always believed in User’s judgement and their behaviour.
While most of the times, we rolled out improvements based on assumptions out of insights that the Analytics team was making out of the A/B test sprints, it was always via direct interaction with users through surveys, gamification, feedbacks or phone calls, that we concluded major action points.
Though we are a UI UX Design Company in Bangalore, we always put our heads on the table to help rethink and influence business decisions driven by User Centric Design.
So how much does User feedback help better an existing product?
Table of Contents
However, the 80% (in my opinion) is entirely User Driven.
Imagine this. You walk into a retail store and you are exposed to a certain expectation by the brand all this while, through ads and media.
While you are inside the store, if the in-store expectations do not resonate with the brand ideology you had in mind, it leaves you frustrated and the brand puzzled.
However at that juncture, less intrusive yet availability for raising your concern/feedback kiosk definitely helps you hold your horses.
And from a Business point of view, probing the customers at the right and needed time about their in-store feelings and garnering right insights of it and successful implementation of the same (if found suitable) helps you save a client and probably elevate the experience for those to come.
Similar is the approach that we at Origin UX Studio in Bangalore, deploy under different masks with users of a product by packaging surveys, feedback, experiences by intervening at the right moments through the product interface.
While this practice gives us a real-time understanding, there are a static set of intuitive measures we take looking at the stats and comparing it with industry standards.
Let’s consider a recent scenario that we fist-fought at our UI UX Studio, if you are still reading the blog.
To design an e-Mailer, blast it to a set of subscribed audience and measure the impact of e-Mail Marketing as a sales performance tool for the client.
Adding to the puzzle was the Click through Rate was over 80%, which meant the content was highly relatable and engaging.
With over 6 variants of microcopies and a standard frequency, we still saw a fluctuation of hardly 2% plus or minus on the 12% open rate.
While, few of major reports have published that ideal open rates are 10% or so, and a User Feedback Sprint via In-APP Notifications, SMS & Phone Call, turned out that the
By now we have established the fact that e-Mailers might not be the right engagement platform. Hence investing in UX and UI of emailers and successive landing pages, we advised the client to switch to Facebook Messenger and a successive landing page.
And the results were pleasantly surprising. The client now uses automated chat bot with needful and timely human intervention. The thoughtful call-to-actions lead to mindfully designed landing pages where engagement and conversions happen.
User Feedback can happen in different modes, forms and formats. Be vigilant and establish a pattern out of the insights you gather. Though users are overall digitally apprehensive, they have a profound choice of platform usage.
True to any good UI UX companies in Bangalore, we intend to make the activity of gathering User Feedback intuitive, fun, simple and clear, because these data points are going to help your users adopt and engage better with your product.