Product Design factors that companies must get right User Experience has become one of the most essential factors to consider when choosing a product or a solution. Everyone has acknowledged the importance of designers and user experience design, whether they work for a small startup or a large corporation. But what specific factors must be… Continue reading Product Design Factors That Companies Must Get Right
Author: developer
Unlock the Potential of Brand Experience
What is Brand Experience? Brand experience is the sum of all experiences, thoughts, feelings, and responses that people have in relation to a brand. Brand experience is not channel or media specific. Rather, it is the result — or the lasting impression — that someone has after experiencing or interacting with a brand in any… Continue reading Unlock the Potential of Brand Experience
Level Up Visual Design In 4 Ways
Visual Design aims to improve the aesthetic appeal and usefulness of a design/product by using appropriate images, typography, space, layout, and colour. Aesthetics is only one aspect of visual design. Designers meticulously arrange elements to build interfaces that improve user experience and increase conversion. Visual Design principles you need to consider Gestalt Principles People are… Continue reading Level Up Visual Design In 4 Ways
Identify Design flaws with UX Audit
Do you know how it feels when your website visitors get all the way to the checkout but don’t convert? What kept them from clicking the “purchase” button? Or, more likely, you used to have consistent and predictable sales, but your growth slowed, and your level of involvement dropped. How can you discover the cause… Continue reading Identify Design flaws with UX Audit
The Significance of Visual Elements in Product Design
What are visual elements? Visual design aims to improve the aesthetic appeal and effectiveness of a design/product by using appropriate imagery, typography, spacing, layout, and coloring. Visual elements such as line, shape, color, texture, and pattern are the essential building blocks of every sort of visual communication. People tend to judge a book by its… Continue reading The Significance of Visual Elements in Product Design
Digital Product Design for Sustainability
When it comes to physical products, sustainability has evolved into a widely accepted concept and a familiar part of our everyday life. What is novel is that we are gradually discovering that the digital world is the same as everything else. Additionally, sustainability is gaining popularity in digital products due to its observable advantages, including… Continue reading Digital Product Design for Sustainability
How to Incorporate Mental Models in Product Design
Think about what you’ll be doing first when you visit a new website or pick up a new phone. Do you have a certain expectation when you initially swipe across the mobile screen or glance at the website’s top navigation? If you answered “yes,” it suggests you know how those user interfaces function in your… Continue reading How to Incorporate Mental Models in Product Design
10 Principles of Great Digital Product Design
“Good design is unobtrusive and restrained, to leave room for the user’s self-expression.” — H.C. Deiter Rams, German Industrial Designer” Famous German industrial designer Deiter Rams’ aesthetic was firmly rooted in the “less is more” school of thought. He believed in functionalism, an architectural theory that states that structures should be constructed with a specific… Continue reading 10 Principles of Great Digital Product Design
How India’s SaaS start-ups can thrive in this new era from UX & Experience Economy Perspective
Growth of Indian SaaS Market “Indian SaaS Community is well-positioned to combine robust product functionality with superior client service unlocking greater scalability” Few key characteristics of the Indian SaaS community Strategy and Vision Competing in a large, clearly defined market while having a well-thought-out, unique product vision. Approach to win Investing time and effort into… Continue reading How India’s SaaS start-ups can thrive in this new era from UX & Experience Economy Perspective
User Experience and Customer Experience as Complementary Functions of Brand Value
What is CX? The Customer Experience (CX) is an overall experience of a customer with a company, based on all interactions before, during, and after purchasing a product or service. Why is CX considered necessary in the current business scenario? “According to a 2017 Tempkin Group study, 77% of customers who had a good experience… Continue reading User Experience and Customer Experience as Complementary Functions of Brand Value
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