Google updates the SEO algorithms ranking more than 500-600 times in a year. These algorithms are responsible for ranking the sites on its page. Google from May 2021 has ensured to rank websites according to their page experience. It wants to make sure the user is provided with the correct information and resources to access… Continue reading The future of brand discovery is at the Intersection of UX and SEO
Category: Blog
UX can make or break your SEO efforts. 5 critical UX signals to save your SEO
Human-centred SEO to achieve lasting ranking results Here the UX of the website plays an important role. Launching a product requires a lot of capital, and to ensure the money is used appropriately, the business needs to ensure products fit the requirements of a user. Since then, Google has been focusing on metrics other than… Continue reading UX can make or break your SEO efforts. 5 critical UX signals to save your SEO
Making UX and behavioural economics work better for ROI
What is ROI? ROI is commonly known as Return On Investment. It is the determination of possible return upon investing. It is measuring how much an investor will get in comparison to the original investment. Bunisessnewsdaily writes, ROI, or return on investment, is a standard business term used to identify past and potential financial returns.… Continue reading Making UX and behavioural economics work better for ROI
5 Psychology principles every UX designer must know
Providing excellent user experience is the foremost requirement for any company’s application, software or website. The application’s structure dictates how effortless or complex its usability is, making UX designers the chief drivers of user experience. Understanding a user’s thought process as they surf through the application can help a UX designer better position elements and… Continue reading 5 Psychology principles every UX designer must know
Best Customer Onboarding Practices: The Key to New Acquisitions and Recurring Interaction
Instagram had 90 million active users in 2013. Today, they have over a billion. If that isn’t a brilliant example of customer acquisition. Customer acquisition is all about converting a visiting prospect into a loyal user. Customer acquisition is a time consuming and expensive process. Businesses spend a lot to promote and drive traffic to… Continue reading Best Customer Onboarding Practices: The Key to New Acquisitions and Recurring Interaction
Voice-Enabled Payments: The New Revolution in Fintech
Voice-enabled and Artificial Intelligence-powered devices have taken the tech world by storm already. With advancements in technology, virtual assistants are becoming more and more intuitive with each passing day. The increase in accuracy has resulted in heavy demand for digital assistants across the globe. According to a survey, the number of people using digital assistants… Continue reading Voice-Enabled Payments: The New Revolution in Fintech
How Important is a Good UI/UX for Universities?
“When UX doesn’t consider ALL users, shouldn’t it be known as “SOME User Experience” or… SUX?” — Billy Gregory Most educational websites focus on keeping students, teachers and parents informed, through relevant and updated content, but they never really focus on HOW this information is accessed by readers. Do you want your students pulling their… Continue reading How Important is a Good UI/UX for Universities?
Best Alternatives to Hamburger Menus and When to Use Them
Being a UI designer, you must have definitely heard of the term hamburger menus. Even if you haven’t, you would have most certainly seen it. A hamburger menu is a three-line icon, resembling the structure of a hamburger which is placed at the top left corner of a website or an application. The menu expands… Continue reading Best Alternatives to Hamburger Menus and When to Use Them
Designing for Voice-Enabled UI and UX
Human Machine Interaction (HMI) plays an integral role in the success of any form of technology or technological product that is released today. Technology and devices that demand less from the user by making usability simple are what innovators and companies are aiming for. This makes the user interface, or UI, of an application a… Continue reading Designing for Voice-Enabled UI and UX
How much of Competitor Analysis is actually good enough?
When we looked at our route map, we started straight, we intended to pull over at 50 miles but ended up stopping by McDonald’s on the driveway, on our left turn just 10 miles down the road. #foodfirst – This is every road trippers’ story. Similar to this, little did I realise, that first line… Continue reading How much of Competitor Analysis is actually good enough?
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