Category: Blog

What is an MVP? A minimal viable product, or MVP, is a way to create an early iteration of your product that enables you to test key business assumptions and hypotheses. MVP strives to provide clear answers on your product’s key elements, target market, and the problems it wants to address. Additionally, MVPs let you… Continue reading Is Your MVP Design Viable and Minimal?

When we explore evidence-based strategies from other disciplines that can help us elicit open and honest criticism, we stand to become better researchers. In this article, we want to look at affirmations and how they’ve helped me rebalance the power dynamic during qualitative sessions. Affirmations encourage people to display genuine behaviour in User Experience (UX).… Continue reading Power Dynamics and Affirmation in UX Research

Roadmaps serve as a link between a company’s UX vision and project-tracking documentation. Thus, roadmaps are strategic, visionary documents, whereas project management plans focus on execution and output tracking. What is a UX Roadmap? A UX roadmap is a strategic, dynamic artefact that organises, prioritises, and conveys the future tasks and issues the UX team… Continue reading UX Roadmap – An Operational Map

UX writing is fuelling superior Digital Experiences Words have tremendous power. Copy is essential for directing the user and assisting them in completing their intended tasks. Naturally, the product design industry places a lot of emphasis on honing pixels and copy. UX writing is a more recent specialisation of copywriting for digital products. The title… Continue reading UX Writing is fuelling superior Digital Experiences

The goal of accessibility is to make things useful for everyone. On the other side, Inclusive Design takes user diversity into account. The definition of Inclusive and Accessible Design Let’s start by clarifying that there are Accessible and Inclusive Designs everywhere. Not just in designing buildings and producing various things but also in technology, websites,… Continue reading Inclusivity and Accessibility: Differences in Experience Design

What is a Customer Journey Map? A Customer Journey Map is an incredible way to visualise how your users navigate your user experience. The interaction a current or potential client has with your business while attempting to complete a task is referred to as the Customer Journey. Who uses Customer Journey? Many professions use Customer… Continue reading How Does Customer Journey Impact User Experience?

A Heuristic Evaluation may be used to determine how user-friendly a website is. In other words, it evaluates how usable the website is. In contrast to user testing, where users review the website (or prototype), Heuristic Evaluation assesses the website using usability experts. Because of this, it’s sometimes referred to as an “expert review.” Heuristics… Continue reading Revamp your Designs using Powerful Heuristic Methods

What is Responsive Design? A website that is not properly optimised for mobile devices will lose out on around half of its traffic. Responsive websites adjust to all screen sizes and resolutions, including those on the desktop, mobile, tablet, and sometimes actual television. Why is Responsive Design important? Flexibility in Everything Flexibility is essential for… Continue reading Responsive Design: Considerations and Best Practices

What is an Inclusive Customer Persona? A design that is usable and allows the maximum number of individuals to use the product is described as inclusive and ultimately successful. Users that use a product or service from a wide range of perspectives will naturally be diverse and individualistic. The ultimate objective of inclusive design should… Continue reading Crafting Inclusive Customer Personas

The 9 Immutable Laws of UX Whether you’re a new UX designer or a seasoned product marketer, you need to understand the fundamental UX laws. These UX principles serve as a design manual for product design and provide insight into the psychology of user expectations. Therefore, anyone hoping to produce winning ideas must adhere to… Continue reading The 9 Immutable Laws of UX