Reimagining the lead funnel on website for brand and service discovery

Client

Indusface

Industry

Digital Security

Services

Website UI, UX, FED

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Indusface is a SaaS company which secures critical Web applications of 2000+ global customers using it’s award winning platform that integrates Web application scanner, Web application firewall, CDN and threat information engine.

The company has been mentioned in the Gartner Magic Quadrant and Forrester Tech Now reports, is CERT-In empanelled as a trusted scanning vendor, and has been the recipient of many awards such as the Economic Times Top 25 , Nasscom DSCI Top Security Company of the year Award and is funded by Tata Capital Growth Fund.

Indusface enables businesses to go Digital fearlessly and help expand without worrying about the security of applications.

Team at OriginUX has reimagined the experience in which website visitors discover and engage with the brand and its offerings.

1. Indusface relied on content marketing and SEO as primary channels to drive traffic to website. While these resulted in massive incoming traffic, due to the current information architecture and UX, the visitor traffic was not decentralised and resuled in high bounce rates.

2. To address these UX issues, we carried out persona mapping and UX research with internal teams and understood the winning patterns behind every successful business/customer onboarding. Findings and insights were implemented to arrive at a new UX structure that proved to be intuitive and user-friendly allowing higher discoverability and easy navigation on the website.

Our process

Design Thinking

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UX Workshop

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UI Design

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Dev & Testing

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Outcomes

Decentralize traffic from blogs to website pages
Improve CX for ease of discoverability of offerings
Craft a UX unique to person types visitng the website
Improvise visual and brand appeal
Restrategise backend tech stack for performance and CMS

Highlights

Thanks to Originux's deliverables, the site's traffic and lead conversion boosted by 20%.

“Their transparency, commitment, and work ethic were outstanding. The team regularly communicated to align project goals and keep the client updated with the progress. Moreover, they were transparent, dedicated, and professional.”

- Venkatesh Sundar
Founder & CMO, Indusface.com

Dharshan Shanthamurthy

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