Started by Arti Gupta and Kuntal Malia, StyleNook focuses on getting women the clothes they love without taking lengthy shopping trips and returning the items. This startup claims to be the only company where stylists can work in remote capacity owing to their technology.

Committed to great quality and informed by today’s sensibilities, StyleNook curates styles from thousands of labels to help users discover their style. Every curation reflects users. StyleNook’s engines are constantly learning about user’s personal preferences through detailed style profiles and feedback.

StyleNook will leverage AI and human stylists to bring relevant clothing in terms of fitting and taste for women who are hard-pressed for time.

Team at OriginUX has reimagined the experience in which users discover, comprehend and engage with StyleNook to meet their style and fashion objectives seamlessly.

1. Since stylenook is one of the few bold new entrants / market first brand in the space of Fashion Tech in India, no proven UX exists for Indian user behaviour
2. We were to benchmark highly adapted D2C practices and user behaviours to see pattern and user behaviour similarities
3. Since the concept is new, all along the re-imagined UX was a guided approach with often few clicks and less that 2 mins the user can unlock the suggested style definition, curated by AI and human stylists.

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