Preparatory Step: Understanding the Knowledge Baseline
The initial step involves a thorough analysis of the existing knowledge, assumptions, and biases. Understanding the client’s perspective, their knowns and unknowns, and the conventional wisdom in the project’s domain lays the groundwork for innovative thinking.
Step 2: Analysis
- Diving into the Data: Exploring and interrogating the data closely can reveal new information or highlight overlooked details, guiding the problem solver in identifying areas of interest or concern.
- Using Different Frameworks: Applying various frameworks to the same data set enables a shift in perspective, potentially uncovering novel insights by reframing the problem or identifying unexplored solutions.
- Finding Similarities with Different Domains: Drawing parallels from different sectors or industries can inspire innovative approaches, pushing the boundaries of traditional thinking to find unique solutions.
Step 3: Insights Elaboration
Transforming analysis into insights requires identifying findings that are non-obvious, generalizable, and actionable. The elaboration of insights involves not just recognizing these moments but understanding their implications and how they can drive project outcomes.
OriginUX Studio is a CoE for User Experience providing UI & UX across Product, Service and Customer Experience Design. We are a cross-disciplinary design team that loves to create great experiences and make meaningful connections for businesses and their users through UI & UX.
Founded in 2016, our larger purpose is to help brands understand what they want to do and where they want to go. To do that we have to make understanding customer experience simple, effortless, and affordable for everyone.