{"id":902,"date":"2020-02-16T06:20:04","date_gmt":"2020-02-16T06:20:04","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=902"},"modified":"2022-04-12T13:33:06","modified_gmt":"2022-04-12T13:33:06","slug":"how-important-is-a-good-ui-ux-for-universities","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/how-important-is-a-good-ui-ux-for-universities\/","title":{"rendered":"How Important is a Good UI\/UX for Universities?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-important-is-a-good-ui-ux-for-universities\/#UI_UX_U_What\" >UI, UX, U What?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-important-is-a-good-ui-ux-for-universities\/#UIUX_The_Common_Roadblocks\" >UI\/UX: The Common Roadblocks<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-important-is-a-good-ui-ux-for-universities\/#Know_Your_Audience\" >Know Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-important-is-a-good-ui-ux-for-universities\/#Keep_the_Content_Dynamic_Comprehensible\" >Keep the Content Dynamic &amp; Comprehensible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-important-is-a-good-ui-ux-for-universities\/#Sort_Your_Content\" >Sort Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-important-is-a-good-ui-ux-for-universities\/#Get_Social_Get_A_for_Effort\" >Get Social &amp; Get A+ for Effort<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-important-is-a-good-ui-ux-for-universities\/#Integrate_Interactive_Intuitive_Elements\" >Integrate Interactive &amp; Intuitive Elements<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-important-is-a-good-ui-ux-for-universities\/#Case_in_Point_The_Advantages_of_UIUX\" >Case in Point: The Advantages of UI\/UX<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-important-is-a-good-ui-ux-for-universities\/#Put_Your_UIUX_Thinking_Cap_On\" >Put Your UI\/UX Thinking Cap On<\/a><\/li><\/ul><\/nav><\/div>\n\n<h5 style=\"border-left: 1px solid #000000; padding-left: 10px;\">&#8220;When UX doesn\u2019t consider ALL users, shouldn\u2019t it be known as \u201cSOME User Experience\u201d or\u2026 SUX?\u201d \u2014 Billy Gregory<\/h5>\n\n\n\n<p>Most educational websites focus on keeping students, teachers and parents informed, through relevant and updated content, but they never really focus on HOW this information is accessed by readers.<\/p>\n\n\n\n<p><em>Do you want your students pulling their hair out struggling to navigate through the university\u2019s website just to find Monday\u2019s syllabus?<\/em><\/p>\n\n\n\n<p><strong>I hope not.<\/strong><\/p>\n\n\n\n<p>We are currently living in the digital age, with all our interactions occurring through or being influenced by social media, search engines and other technological devices. As a university, the number of students finding out about and enquiring about your courses online today is higher than it was a year ago, and this number will only rise.<\/p>\n\n\n\n<p><em>With similar universities and courses around your locality and the world, what makes an aspirant spend time on your website than another?<\/em><\/p>\n\n\n\n<p><strong>The experience.<\/strong><\/p>\n\n\n\n<p>This is exactly why universities need to invest in a website that offers a great UI\/UX experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UI_UX_U_What\"><\/span><strong>UI, UX, U What?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before we talk about what makes a website great when it comes to offering a seamless UI\/UX experience, let&#8217;s understand what these terms actually mean.<\/p>\n\n\n\n<h5 style=\"border-left: 1px solid #000000; padding-left: 10px;\">As Dain Miller very rightly puts it, \u201cUI is the saddle, the stirrups, &amp; the reins. UX is the feeling you get being able to ride the horse.\u201d<\/h5>\n\n\n\n<p><strong>UI or User Interface<\/strong> is the tangible component of the designing process. It is an information device\/platform which is designed in such a way that the <strong>user can interact with your product\/service as seamlessly as possible<\/strong>.<\/p>\n\n\n\n<p><strong>UX or User Experience<\/strong>, on the other hand, is the intangible component that dictates the <strong>flow and path a user takes to reach <\/strong>their destination and often determines the <strong>emotional outcome users feel<\/strong> as a result of using the UI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UIUX_The_Common_Roadblocks\"><\/span><strong>UI\/UX: The Common Roadblocks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Poorly conceptualised structure and design<\/strong> is just the beginning of everything that&#8217;s wrong with static websites. While they may be informative, they&#8217;re equally unorganised. And with everyone&#8217;s attention span lowering to a jaw-droppingly low level of 8 seconds, there&#8217;s not much hope for the website community if you don&#8217;t embrace a more radical approach. This can be illustrated by the fact that around <strong>32%<\/strong> of students <strong>feel technology plays a part in the University decision-making process.<\/strong><\/p>\n\n\n\n<p><strong>So how do we pass the UI\/UX mark with flying colours? The following steps demonstrate the details.<\/strong><\/p>\n\n\n\n<p>The ABC of Designing an Optimal UI\/UX<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Know_Your_Audience\"><\/span>Know Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Dive deep into understanding <strong>who your user is, what they need\/want<\/strong>, and then answer these questions by way of an intuitive UI design.<\/p>\n\n\n\n<p><em>Some points to consider include their device preference, technological awareness, and ability to grasp the content. Additionally, engaging in website and device analytics can help understand your target audience&#8217;s digital environment better<\/em>.<\/p>\n\n\n\n<p>This will automatically translate into an engaging and rewarding user experience for every user. Also, <strong>first impressions matter<\/strong> when it comes to a website, so make sure you bring your A-game when it comes to the designing part of the process right from choosing the colour palette to deciding which icons should be used on the homepage and subsequent pages.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_the_Content_Dynamic_Comprehensible\"><\/span>Keep the Content Dynamic &amp; Comprehensible<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>While using heavy duty words may be impressive when submitting a college essay, we suggest the exact opposite when it comes to drafting content for your website. The <strong>content should be reliable and easily comprehensible, 24\/7<\/strong>.<\/p>\n\n\n\n<p>You know what this means right? No amount of WiFi problems should act as a hindrance if the student\/teacher wishes to access resources, whether online or offline. Additionally, there should be a <strong>logical flow to the content structure<\/strong> with each element contributing to the website as a whole instead of taking away from the central theme.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sort_Your_Content\"><\/span>Sort Your Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>One of the primary problems that plague educational websites is the <strong>presence of outdated content<\/strong>. It is important to archive old content and segregate relevant material into simple categories.<\/p>\n\n\n\n<p>At any given point, ensuring <strong>easy navigation and providing relevant content<\/strong> is vital to provoking a <strong>CTA (call-to-action)<\/strong>, the primary objective of any educational website, right?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_Social_Get_A_for_Effort\"><\/span>Get Social &amp; Get A+ for Effort<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Make sure to add fresh content to your website and <em>share it constantly across social media platforms<\/em> &#8211; whether it\u2019s latest updates about the university, student life and admissions, or even a fun blog!<\/p>\n\n\n\n<p><strong>Fun fact<\/strong>: Around <strong>86%<\/strong> of colleges and universities today have a Youtube presence.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integrate_Interactive_Intuitive_Elements\"><\/span>Integrate Interactive &amp; Intuitive Elements<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Using <strong>interactive elements<\/strong> like a <a href=\"#\">360-degree tour of the campus<\/a>, additional videos focusing on facilities and the faculty at the university, and keeping a live chat window are some features worth exploring.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_in_Point_The_Advantages_of_UIUX\"><\/span><strong>Case in Point: The Advantages of UI\/UX<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>The benefits of integrating UI\/UX into your website design are many. A good UI\/UX design will help:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Save cost and time by providing greater flexibility in terms of design and content.<\/li><li>Enhance user experience.<\/li><li>Reinforce brand credibility.<\/li><li>Increase traffic\/conversions.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Put_Your_UIUX_Thinking_Cap_On\"><\/span><strong>Put Your UI\/UX Thinking Cap On<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Every university that wishes to engage in a meaningful relationship with their stakeholders, from parents and teachers to the students and the community at large, should create a website that combines practicality and interactiveness in equal measure. If you wish to know more about why a good UI\/UX is important for your university website and how it can impact your organisation, feel free to comment below and let&#8217;s have a discussion!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;When UX doesn\u2019t consider ALL users, shouldn\u2019t it be known as \u201cSOME User Experience\u201d or\u2026 SUX?\u201d \u2014 Billy Gregory Most educational websites focus on keeping students, teachers and parents informed, through relevant and updated content, but they never really focus on HOW this information is accessed by readers. Do you want your students pulling their&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-important-is-a-good-ui-ux-for-universities\/\">Continue reading <span class=\"screen-reader-text\">How Important is a Good UI\/UX for Universities?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[6],"class_list":["post-902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Important is a Good UI\/UX for Universities?<\/title>\n<meta name=\"description\" content=\"Most educational websites focus only on information updates rather than how the information is accessed. In this digital age, the universities need to invest in UI\/UX to increase interactions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-important-is-a-good-ui-ux-for-universities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Important is a Good UI\/UX for Universities?\" \/>\n<meta property=\"og:description\" content=\"Most educational websites focus only on information updates rather than how the information is accessed. 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