{"id":858,"date":"2020-04-28T05:25:07","date_gmt":"2020-04-28T05:25:07","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=858"},"modified":"2022-04-12T13:28:31","modified_gmt":"2022-04-12T13:28:31","slug":"best-customer-onboarding-practices-the-key-to-new-acquisitions-and-recurring-interaction","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/best-customer-onboarding-practices-the-key-to-new-acquisitions-and-recurring-interaction\/","title":{"rendered":"Best Customer Onboarding Practices: The Key to New Acquisitions and Recurring Interaction"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/best-customer-onboarding-practices-the-key-to-new-acquisitions-and-recurring-interaction\/#The_Significance_of_Customer_Onboarding\" >The Significance of Customer Onboarding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/best-customer-onboarding-practices-the-key-to-new-acquisitions-and-recurring-interaction\/#4_onboarding_practices_to_keep_in_mind_when_designing_UI_and_UX\" >4 onboarding practices to keep in mind when designing UI and UX<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/best-customer-onboarding-practices-the-key-to-new-acquisitions-and-recurring-interaction\/#1_Use_Contextual_Tutorials\" >1. Use Contextual Tutorials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/best-customer-onboarding-practices-the-key-to-new-acquisitions-and-recurring-interaction\/#2_Create_and_Celebrate_Milestones\" >2. Create and Celebrate Milestones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/best-customer-onboarding-practices-the-key-to-new-acquisitions-and-recurring-interaction\/#3_Use_Feedback_to_Measure_Progress\" >3. Use Feedback to Measure Progress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.originux.com\/resources\/blog\/best-customer-onboarding-practices-the-key-to-new-acquisitions-and-recurring-interaction\/#4_Constant_Communication\" >4. Constant Communication<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Instagram<\/strong> had 90 million active users in 2013. Today, they have over a billion. If that isn\u2019t a brilliant example of customer acquisition.<\/p>\n\n\n\n<p><strong>Customer acquisition<\/strong> is all about <strong>converting a visiting prospect into a loyal user<\/strong>. Customer acquisition is a time consuming and expensive process. Businesses spend a lot to promote and drive traffic to their app or platform. While you cannot really control how users respond to your product, <em>you can definitely influence their decisions through smart user interface and experience<\/em>.<\/p>\n\n\n\n<p><strong>First time experience<\/strong> plays a key role in converting a prospect into a customer. <em>How user-friendly your app is, is as essential as how useful it is<\/em>. But the buck doesn\u2019t stop here. Apps like Instagram and Twitter, who dominate their fields, pay attention to recurring customer interactions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Significance_of_Customer_Onboarding\"><\/span><strong>The Significance of Customer Onboarding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>The first experience users<\/strong> <em>have with your product or service lays the foundation for all future interactions<\/em>. Putting in place a seamless customer onboarding process ensures that the first impression is, in fact, the best.<\/p>\n\n\n\n<p><strong>Here are some stats to tell you how crucial it is to have an effective onboarding design:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>An application or service <strong>loses almost 77% of its Daily Active Users (DAUs)<\/strong> within the first three days of install.<\/li><li><strong>Over 40% of the users<\/strong> do not use the application or service after the end of the free trial period. A seamless and efficient onboarding process ensures that users&#8217; first-time experience with the application is valuable enough to convince them to use their paid service.<\/li><li>According to a <strong>2016 survey<\/strong>, over 66% of SaaS businesses lose more than 5% of their annual subscribers. A customer onboarding process can be used to emphasise on the newly added features integrated into the application to acquaint the user with the added value that the service provides.<\/li><\/ul>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_onboarding_practices_to_keep_in_mind_when_designing_UI_and_UX\"><\/span>4 onboarding practices to keep in mind<br>when designing UI and UX<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Contextual_Tutorials\"><\/span>1. Use Contextual Tutorials<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Tutorials are necessary to <strong>make sure your new user is not overwhelmed by the features of your product<\/strong>. However, presenting the entire tutorial upfront as a swipe through a widget or a manual can frustrate the user. Furthermore, it is highly probable that users forget what they learned as soon as the tutorial screen closes.<\/p>\n\n\n\n<p>Contextual tutorials are a brilliant way to overcome these issues. Contextual tutorials are <strong>tips and helpful information relevant to a particular action<\/strong> that is provided as and when the user confronts that feature of the application. Keeping the welcome screen simple and pushing help pop-ups only when needed makes the experience much neater.<\/p>\n\n\n\n<p><strong>Ways to provide contextual information:<\/strong><\/p>\n\n\n\n<p><strong>Sample data<\/strong>: Pre-populated sample data can be <strong>used to educate users of what is expected<\/strong>. For example, the user description section of your app can have an example summary that very obviously conveys what is expected.<\/p>\n\n\n\n<p><strong>Overlay tips<\/strong>: You can influence a user to take certain actions by <strong>directing their attention using highlighted conten<\/strong>t. Overlay instructions help concentrate focus on the information you are trying to convey.<\/p>\n\n\n\n<p><strong>Interactive approach<\/strong>: Triggering tips and hints only when <strong>users reach new areas of the application<\/strong> makes the onboarding process interactive. <em>Users get curious and are encouraged to try out new features.<\/em><\/p>\n\n\n\n<p>Using images alongside text is always more impactful and well received. Make sure to use both in your onboarding process<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_and_Celebrate_Milestones\"><\/span>2. Create and Celebrate Milestones<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Apps that continue to interact with users on a regular basis bring about a <strong>human element into technology<\/strong>. The productivity tool, Asana, for example, congratulates you when you have completed a task or achieved a milestone with a flying unicorn!<\/p>\n\n\n\n<p>Gamified approaches such as these, are effective to send non-annoying notifications or reminders refreshes the users\u2019 reason for installing the app. Incorporate this methodology of celebrating milestones with the user to improve engagement.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Feedback_to_Measure_Progress\"><\/span>3. Use Feedback to Measure Progress<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Using both, tracking analytics and user feedback is a <strong>great way to find out the pain points of your app<\/strong>. The Elementor plugin in WordPress, for example, asks why you are uninstalling the plugin when you do so. This adds an extra step giving users a chance to rethink their decision. This feedback also helps Elementor improve.<\/p>\n\n\n\n<p>There also are a good number of analytics tools that track user engagement. Metrics are necessary to understand what stage of the onboarding process users drops out.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Constant_Communication\"><\/span>4. Constant Communication<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The initial excitement of using your application is likely to fade away with time. Constant communication through <strong>in-app notification with an interface design<\/strong> that seem less intruding are a great way to retain customers and encourage activity.<\/p>\n\n\n\n<p>Having a seamless and sleek onboarding process and effective non-intrusive, gamified approach to keep users hooked to your product or platform can be a potential game-plan to improve engagement, DAU and retention.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram had 90 million active users in 2013. Today, they have over a billion. If that isn\u2019t a brilliant example of customer acquisition. Customer acquisition is all about converting a visiting prospect into a loyal user. Customer acquisition is a time consuming and expensive process. Businesses spend a lot to promote and drive traffic to&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/best-customer-onboarding-practices-the-key-to-new-acquisitions-and-recurring-interaction\/\">Continue reading <span class=\"screen-reader-text\">Best Customer Onboarding Practices: The Key to New Acquisitions and Recurring Interaction<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[8,7,6],"class_list":["post-858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-marketing","tag-seo","tag-ux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Customer Onboarding Practices: The Key to New Acquisitions and Recurring Interaction<\/title>\n<meta name=\"description\" content=\"Websites spend a lot to promote and gain traffic. 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