{"id":7658,"date":"2026-11-13T06:42:39","date_gmt":"2026-11-13T06:42:39","guid":{"rendered":"https:\/\/www.originux.com\/resources\/?p=7658"},"modified":"2026-11-13T06:43:30","modified_gmt":"2026-11-13T06:43:30","slug":"ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/","title":{"rendered":"UX A\/B Testing Ideas: Practical Tests to Improve Conversions and Usability"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#What_Is_AB_Testing_in_UX\" >What Is A\/B Testing in UX?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#AB_Testing_vs_Other_Methods\" >A\/B Testing vs. Other Methods<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#How_to_Run_a_Good_AB_Test\" >How to Run a Good A\/B Test<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Step_1_Find_the_Problem\" >Step 1: Find the Problem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Step_2_Write_a_Hypothesis\" >Step 2: Write a Hypothesis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Step_3_Define_the_Metrics\" >Step 3: Define the Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Step_4_Run_It_Properly\" >Step 4: Run It Properly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Step_5_Learn_and_Document\" >Step 5: Learn and Document<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#AB_Testing_Ideas_by_Page_and_Element\" >A\/B Testing Ideas by Page and Element<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Headlines_and_Value_Propositions\" >Headlines and Value Propositions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Calls_to_Action\" >Calls to Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Hero_Sections_and_Imagery\" >Hero Sections and Imagery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Navigation_and_Layout\" >Navigation and Layout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Forms\" >Forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Pricing_Pages\" >Pricing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Product_Pages\" >Product Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Cart_and_Checkout\" >Cart and Checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Onboarding_and_Sign-Up\" >Onboarding and Sign-Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Microcopy_and_Messaging\" >Microcopy and Messaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Mobile_Experience\" >Mobile Experience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#How_to_Prioritize_Test_Ideas\" >How to Prioritize Test Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Where_Strong_Test_Ideas_Come_From\" >Where Strong Test Ideas Come From<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Ethical_Testing\" >Ethical Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Common_AB_Testing_Mistakes\" >Common A\/B Testing Mistakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#AB_Testing_Checklist\" >A\/B Testing Checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Build_Better_Test_Ideas_with_Research_and_Audits\" >Build Better Test Ideas with Research and Audits<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Research_Before_You_Test\" >Research Before You Test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Audit_to_Find_the_Biggest_Opportunities\" >Audit to Find the Biggest Opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Design_Strong_Variations\" >Design Strong Variations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#What_should_I_AB_test_first\" >What should I A\/B test first?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#How_long_should_an_AB_test_run\" >How long should an A\/B test run?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#How_many_variables_should_I_test_at_once\" >How many variables should I test at once?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#What_if_my_site_has_low_traffic\" >What if my site has low traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#What_if_a_test_shows_no_difference\" >What if a test shows no difference?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Most teams don\u2019t lack opinions about what to change. They lack evidence. A\/B testing replaces debate with data by showing two versions of an experience to comparable visitors and measuring which one performs better. The hard part is knowing what to test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide gives you <strong>UX A\/B testing ideas<\/strong> by page type, a simple framework for running tests properly, and a way to prioritize what to try first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Good tests start with <strong>a problem and a hypothesis<\/strong>, not a random idea.<\/li>\n\n\n\n<li>Test <strong>one meaningful change at a time<\/strong> so you know what caused the result.<\/li>\n\n\n\n<li>Prioritize ideas by <strong>impact, confidence, and effort<\/strong>.<\/li>\n\n\n\n<li>Measure <strong>more than conversion rate<\/strong>, including satisfaction and downstream outcomes.<\/li>\n\n\n\n<li><strong>Research and audits<\/strong> generate stronger test ideas than guessing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_AB_Testing_in_UX\"><\/span><strong>What Is A\/B Testing in UX?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An A\/B test compares a control (version A) with a variation (version B) by splitting traffic between them and measuring a defined outcome. Multivariate tests compare several elements at once but need far more traffic. A\/B tests are simpler and usually the best starting point.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB_Testing_vs_Other_Methods\"><\/span><strong>A\/B Testing vs. Other Methods<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Method<\/th><th>Answers<\/th><th>Best For<\/th><\/tr><\/thead><tbody><tr><td><strong>A\/B testing<\/strong><\/td><td>\u201cWhich version performs better?\u201d<\/td><td>Choosing between specific alternatives<\/td><\/tr><tr><td><strong>Usability testing<\/strong><\/td><td>\u201cWhy do users struggle?\u201d<\/td><td>Finding problems and understanding behavior<\/td><\/tr><tr><td><strong>Analytics review<\/strong><\/td><td>\u201cWhere do users drop off?\u201d<\/td><td>Locating problem areas<\/td><\/tr><tr><td><strong>Surveys and interviews<\/strong><\/td><td>\u201cWhat do users think and need?\u201d<\/td><td>Understanding motivation and context<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B tests tell you <strong>what<\/strong> won. Research tells you <strong>why<\/strong>. The best programs use both.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Run_a_Good_AB_Test\"><\/span><strong>How to Run a Good A\/B Test<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_the_Problem\"><\/span><strong>Step 1: Find the Problem<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Start with evidence, such as high drop-off on a form, low clicks on a call to action, or confusion in usability sessions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Write_a_Hypothesis\"><\/span><strong>Step 2: Write a Hypothesis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Use this format: <strong>\u201cBecause [evidence], we believe [change] will [result] for [audience]. We\u2019ll measure [metric].\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Example: \u201cBecause session recordings show users hesitating at the shipping step, we believe showing delivery costs earlier will increase checkout completion for new visitors. We\u2019ll measure completion rate.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Define_the_Metrics\"><\/span><strong>Step 3: Define the Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Primary metric:<\/strong> the main outcome, such as sign-ups or purchases<\/li>\n\n\n\n<li><strong>Secondary metrics:<\/strong> supporting signals, such as clicks or scroll depth<\/li>\n\n\n\n<li><strong>Guardrail metrics:<\/strong> things that must not get worse, such as refunds, errors, or complaints<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Run_It_Properly\"><\/span><strong>Step 4: Run It Properly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Split traffic <strong>randomly and evenly<\/strong><\/li>\n\n\n\n<li>Run the test for <strong>full weekly cycles<\/strong> where possible<\/li>\n\n\n\n<li>Avoid <strong>peeking and stopping early<\/strong> on a lucky result<\/li>\n\n\n\n<li>Don\u2019t change the experience <strong>mid-test<\/strong><\/li>\n\n\n\n<li>Plan the <strong>duration and sample size<\/strong> in advance<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Learn_and_Document\"><\/span><strong>Step 5: Learn and Document<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Record the hypothesis, result, and lessons, even when the test loses. Failed tests often teach the most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB_Testing_Ideas_by_Page_and_Element\"><\/span><strong>A\/B Testing Ideas by Page and Element<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Headlines_and_Value_Propositions\"><\/span><strong>Headlines and Value Propositions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Benefit-led vs. feature-led<\/strong> headline<\/li>\n\n\n\n<li><strong>Short vs. descriptive<\/strong> headline<\/li>\n\n\n\n<li><strong>Question vs. statement<\/strong> format<\/li>\n\n\n\n<li><strong>Customer language<\/strong> from interviews vs. internal wording<\/li>\n\n\n\n<li><strong>Subheadline<\/strong> that clarifies who it\u2019s for vs. none<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Calls_to_Action\"><\/span><strong>Calls to Action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Button text<\/strong>, such as \u201cGet my quote\u201d vs. \u201cRequest a quote\u201d<\/li>\n\n\n\n<li><strong>Button color and contrast<\/strong><\/li>\n\n\n\n<li><strong>Single CTA vs. primary plus secondary<\/strong><\/li>\n\n\n\n<li><strong>CTA position<\/strong>: above the fold vs. after benefits<\/li>\n\n\n\n<li><strong>Supporting text<\/strong>, such as \u201cNo credit card required,\u201d where true<\/li>\n\n\n\n<li><strong>Sticky CTA bar<\/strong> on mobile vs. static button<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hero_Sections_and_Imagery\"><\/span><strong>Hero Sections and Imagery<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product photo vs. lifestyle image<\/strong><\/li>\n\n\n\n<li><strong>Static image vs. short video<\/strong><\/li>\n\n\n\n<li><strong>Real customer photos vs. illustrations<\/strong><\/li>\n\n\n\n<li><strong>Image-led layout vs. text-led layout<\/strong><\/li>\n\n\n\n<li><strong>Social proof inside the hero<\/strong> vs. below it<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Navigation_and_Layout\"><\/span><strong>Navigation and Layout<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shorter menu vs. full menu<\/strong><\/li>\n\n\n\n<li><strong>Descriptive labels vs. brief labels<\/strong><\/li>\n\n\n\n<li><strong>Visible search vs. icon search<\/strong><\/li>\n\n\n\n<li><strong>Sticky header vs. standard header<\/strong><\/li>\n\n\n\n<li><strong>Landing page with navigation vs. without<\/strong><\/li>\n\n\n\n<li><strong>Single-column vs. multi-column<\/strong> content layouts<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Forms\"><\/span><strong>Forms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fewer fields vs. more fields<\/strong><\/li>\n\n\n\n<li><strong>Single-step vs. multi-step<\/strong> form<\/li>\n\n\n\n<li><strong>Labels above fields vs. inside fields<\/strong><\/li>\n\n\n\n<li><strong>Inline validation vs. on-submit validation<\/strong><\/li>\n\n\n\n<li><strong>Optional fields removed vs. marked optional<\/strong><\/li>\n\n\n\n<li><strong>Privacy reassurance text<\/strong> next to sensitive fields<\/li>\n\n\n\n<li><strong>Button wording<\/strong> that states the outcome<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_Pages\"><\/span><strong>Pricing Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Three plans vs. four plans<\/strong><\/li>\n\n\n\n<li><strong>Highlighted recommended plan vs. none<\/strong><\/li>\n\n\n\n<li><strong>Monthly vs. annual default<\/strong> toggle<\/li>\n\n\n\n<li><strong>Feature comparison table<\/strong> vs. short feature lists<\/li>\n\n\n\n<li><strong>FAQ placement<\/strong> near plans vs. page bottom<\/li>\n\n\n\n<li><strong>Plan names<\/strong> by audience vs. by size<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Pages\"><\/span><strong>Product Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Image gallery layouts<\/strong> and zoom behavior<\/li>\n\n\n\n<li><strong>Reviews<\/strong> near the top vs. lower on the page<\/li>\n\n\n\n<li><strong>Delivery and returns information<\/strong> near the buy button<\/li>\n\n\n\n<li><strong>Size guides<\/strong> as a pop-up vs. inline<\/li>\n\n\n\n<li><strong>Add-to-cart button<\/strong> wording and sticky behavior<\/li>\n\n\n\n<li><strong>Short vs. detailed<\/strong> descriptions with expandable sections<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cart_and_Checkout\"><\/span><strong>Cart and Checkout<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guest checkout default<\/strong> vs. account prompt<\/li>\n\n\n\n<li><strong>Single-page vs. multi-step<\/strong> checkout<\/li>\n\n\n\n<li><strong>Shipping cost shown earlier<\/strong> vs. at the final step<\/li>\n\n\n\n<li><strong>Digital wallet buttons<\/strong> placed first vs. after card entry<\/li>\n\n\n\n<li><strong>Order summary<\/strong> always visible vs. collapsible<\/li>\n\n\n\n<li><strong>Trust cues<\/strong> near the payment button vs. none<\/li>\n\n\n\n<li><strong>Promo code field<\/strong> visible vs. collapsed link<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Onboarding_and_Sign-Up\"><\/span><strong>Onboarding and Sign-Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social sign-in vs. email only<\/strong><\/li>\n\n\n\n<li><strong>Short welcome checklist vs. product tour<\/strong><\/li>\n\n\n\n<li><strong>Skippable steps vs. required steps<\/strong><\/li>\n\n\n\n<li><strong>Personalization question<\/strong> at the start vs. later<\/li>\n\n\n\n<li><strong>Progress indicator<\/strong> vs. none<\/li>\n\n\n\n<li><strong>First task<\/strong> pre-filled with sample data vs. empty state<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Microcopy_and_Messaging\"><\/span><strong>Microcopy and Messaging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Error message wording<\/strong> that explains the fix<\/li>\n\n\n\n<li><strong>Confirmation messages<\/strong> that suggest a next step<\/li>\n\n\n\n<li><strong>Empty state copy<\/strong> with a clear action<\/li>\n\n\n\n<li><strong>Tone<\/strong>, formal vs. friendly, matched to audience<\/li>\n\n\n\n<li><strong>Notification wording<\/strong> and timing<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_Experience\"><\/span><strong>Mobile Experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bottom navigation vs. hamburger menu<\/strong><\/li>\n\n\n\n<li><strong>Larger tap targets and spacing<\/strong><\/li>\n\n\n\n<li><strong>Shorter pages<\/strong> with collapsible sections<\/li>\n\n\n\n<li><strong>Autofill and keyboard types<\/strong> on forms<\/li>\n\n\n\n<li><strong>Pop-up alternatives<\/strong>, such as slide-ins or bars<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Prioritize_Test_Ideas\"><\/span><strong>How to Prioritize Test Ideas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You will always have more ideas than traffic. Score each one.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Idea<\/th><th>Impact (1 to 5)<\/th><th>Confidence (1 to 5)<\/th><th>Effort (1 to 5, low is easy)<\/th><th>Priority<\/th><\/tr><\/thead><tbody><tr><td>Show shipping costs on product page<\/td><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td>Shorten lead form<\/td><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td>Rewrite hero headline<\/td><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><tr><td>Add sticky mobile CTA<\/td><td><\/td><td><\/td><td><\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Prioritize ideas that are <strong>high impact, backed by evidence, and cheap to build<\/strong>. Test pages with <strong>meaningful traffic<\/strong> first, since low-traffic pages take too long to reach reliable results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_Strong_Test_Ideas_Come_From\"><\/span><strong>Where Strong Test Ideas Come From<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Source<\/th><th>What It Reveals<\/th><\/tr><\/thead><tbody><tr><td><strong>Analytics funnels<\/strong><\/td><td>Where users drop off<\/td><\/tr><tr><td><strong>Session recordings and heatmaps<\/strong><\/td><td>Hesitation, rage clicks, ignored elements<\/td><\/tr><tr><td><strong>Support tickets and chat logs<\/strong><\/td><td>Recurring confusion and objections<\/td><\/tr><tr><td><strong>User interviews and usability tests<\/strong><\/td><td>Reasons behind behavior<\/td><\/tr><tr><td><strong>Heuristic reviews<\/strong><\/td><td>Usability problems worth fixing<\/td><\/tr><tr><td><strong>Past test results<\/strong><\/td><td>Patterns and follow-up opportunities<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ethical_Testing\"><\/span><strong>Ethical Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Don\u2019t test deceptive tactics<\/strong>, such as fake urgency or hidden costs<\/li>\n\n\n\n<li><strong>Protect user privacy<\/strong> and follow consent requirements<\/li>\n\n\n\n<li><strong>Watch guardrail metrics<\/strong>, such as complaints, refunds, and accessibility issues<\/li>\n\n\n\n<li><strong>Avoid harming users<\/strong> in sensitive contexts like health and finance<\/li>\n\n\n\n<li><strong>Be honest<\/strong> in what variations claim<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A variation that wins on clicks but raises complaints is not a real win.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_AB_Testing_Mistakes\"><\/span><strong>Common A\/B Testing Mistakes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Testing without a hypothesis<\/strong><\/li>\n\n\n\n<li><strong>Changing many things at once<\/strong>, so results can\u2019t be explained<\/li>\n\n\n\n<li><strong>Stopping early<\/strong> when one version looks ahead<\/li>\n\n\n\n<li><strong>Running tests on low-traffic pages<\/strong> that can never reach clear results<\/li>\n\n\n\n<li><strong>Ignoring segments<\/strong>, such as mobile versus desktop<\/li>\n\n\n\n<li><strong>Optimizing only the primary metric<\/strong> and missing side effects<\/li>\n\n\n\n<li><strong>Testing tiny details<\/strong> while ignoring major friction<\/li>\n\n\n\n<li><strong>Not documenting learnings<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB_Testing_Checklist\"><\/span><strong>A\/B Testing Checklist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Check<\/th><th>Done?<\/th><\/tr><\/thead><tbody><tr><td>Problem identified from data or research<\/td><td>\u2610<\/td><\/tr><tr><td>Hypothesis written clearly<\/td><td>\u2610<\/td><\/tr><tr><td>Primary, secondary, and guardrail metrics defined<\/td><td>\u2610<\/td><\/tr><tr><td>Sample size and duration planned<\/td><td>\u2610<\/td><\/tr><tr><td>Traffic split and tracking verified<\/td><td>\u2610<\/td><\/tr><tr><td>Variation works on all devices and browsers<\/td><td>\u2610<\/td><\/tr><tr><td>Accessibility checked for both versions<\/td><td>\u2610<\/td><\/tr><tr><td>Test run without early stopping<\/td><td>\u2610<\/td><\/tr><tr><td>Results and lessons documented<\/td><td>\u2610<\/td><\/tr><tr><td>Winner implemented and monitored<\/td><td>\u2610<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Better_Test_Ideas_with_Research_and_Audits\"><\/span><strong>Build Better Test Ideas with Research and Audits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The best tests come from understanding real user problems, not from borrowed best practices.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Research_Before_You_Test\"><\/span><strong>Research Before You Test<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Interviews, usability sessions, and behavior analysis reveal what confuses or concerns your visitors. Professional <strong><a href=\"https:\/\/www.originux.com\/services\/ux-research\">UX Research Services<\/a><\/strong> can uncover the issues behind your analytics numbers, giving you hypotheses that are far more likely to produce meaningful wins.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audit_to_Find_the_Biggest_Opportunities\"><\/span><strong>Audit to Find the Biggest Opportunities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A structured review highlights usability, accessibility, and content problems across key journeys, so you test where it matters. A professional <strong><a href=\"https:\/\/www.originux.com\/services\/ux-audit\">UX Audit Services<\/a><\/strong> engagement provides a prioritized list of issues, many of which should simply be fixed, while the uncertain ones become test candidates.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design_Strong_Variations\"><\/span><strong>Design Strong Variations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A test is only as good as its variation. Experienced <strong><a href=\"https:\/\/www.originux.com\/services\/ui-ux-design-services\">UI\/UX design services<\/a><\/strong> can create well-reasoned alternatives that address real problems, rather than tweaking colors and hoping for luck.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_should_I_AB_test_first\"><\/span><strong>What should I A\/B test first?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Start with high-traffic, high-impact pages and steps with clear drop-off, such as landing pages, checkout, and key forms.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_long_should_an_AB_test_run\"><\/span><strong>How long should an A\/B test run?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Long enough to reach your planned sample size and cover full weekly cycles. Avoid stopping early because one version looks ahead.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_many_variables_should_I_test_at_once\"><\/span><strong>How many variables should I test at once?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">One meaningful change per test is the simplest approach. Test multiple variables only when you have enough traffic and a proper multivariate setup.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_if_my_site_has_low_traffic\"><\/span><strong>What if my site has low traffic?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Focus on research, usability testing, and larger changes with big expected effects, since small differences are hard to detect with little traffic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_if_a_test_shows_no_difference\"><\/span><strong>What if a test shows no difference?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">That is still a result. It may mean the element isn\u2019t important, or the change was too small. Document it and move to a higher-impact idea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UX A\/B testing works best when it is a <strong>learning system, not a lottery<\/strong>. Start with real problems, write clear hypotheses, change one thing at a time, and watch more than one metric.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use research and audits to feed your backlog, prioritize by impact and effort, and document every result. Over time, each test, win or lose, builds a deeper understanding of your users and a better product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most teams don\u2019t lack opinions about what to change. They lack evidence. A\/B testing replaces debate with data by showing two versions of an experience to comparable visitors and measuring which one performs better. The hard part is knowing what to test. This guide gives you UX A\/B testing ideas by page type, a simple&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/\">Continue reading <span class=\"screen-reader-text\">UX A\/B Testing Ideas: Practical Tests to Improve Conversions and Usability<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7658","post","type-post","status-publish","format-standard","hentry","category-blog","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UX A\/B Testing Ideas: 40+ Tests to Improve Conversions<\/title>\n<meta name=\"description\" content=\"Explore UX A\/B testing ideas for headlines, CTAs, forms, navigation, pricing, checkout, and mobile, plus a test framework, prioritization method, and mistakes to avoid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX A\/B Testing Ideas: 40+ Tests to Improve Conversions\" \/>\n<meta property=\"og:description\" content=\"Explore UX A\/B testing ideas for headlines, CTAs, forms, navigation, pricing, checkout, and mobile, plus a test framework, prioritization method, and mistakes to avoid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/\" \/>\n<meta property=\"og:site_name\" content=\"OriginUX Studio\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-13T06:42:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-13T06:43:30+00:00\" \/>\n<meta name=\"author\" content=\"master.origin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"master.origin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/\"},\"author\":{\"name\":\"master.origin\",\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/person\/735b211d8a21c6181bb758144923ef3c\"},\"headline\":\"UX A\/B Testing Ideas: Practical Tests to Improve Conversions and Usability\",\"datePublished\":\"2026-11-13T06:42:39+00:00\",\"dateModified\":\"2026-11-13T06:43:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/\"},\"wordCount\":1558,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/\",\"url\":\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/\",\"name\":\"UX A\/B Testing Ideas: 40+ Tests to Improve Conversions\",\"isPartOf\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#website\"},\"datePublished\":\"2026-11-13T06:42:39+00:00\",\"dateModified\":\"2026-11-13T06:43:30+00:00\",\"description\":\"Explore UX A\/B testing ideas for headlines, CTAs, forms, navigation, pricing, checkout, and mobile, plus a test framework, prioritization method, and mistakes to avoid.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.originux.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UX A\/B Testing Ideas: Practical Tests to Improve Conversions and Usability\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.originux.com\/resources\/#website\",\"url\":\"https:\/\/www.originux.com\/resources\/\",\"name\":\"OriginUX Studio\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.originux.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.originux.com\/resources\/#organization\",\"name\":\"OriginUX Studio\",\"url\":\"https:\/\/www.originux.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png\",\"contentUrl\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png\",\"width\":120,\"height\":120,\"caption\":\"OriginUX Studio\"},\"image\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/person\/735b211d8a21c6181bb758144923ef3c\",\"name\":\"master.origin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/356acc98edd1351e180a192318e3335999f553b20c01c8a00391239e394d4727?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/356acc98edd1351e180a192318e3335999f553b20c01c8a00391239e394d4727?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/356acc98edd1351e180a192318e3335999f553b20c01c8a00391239e394d4727?s=96&d=mm&r=g\",\"caption\":\"master.origin\"},\"sameAs\":[\"https:\/\/www.originux.com\"],\"url\":\"https:\/\/www.originux.com\/resources\/author\/master-origin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UX A\/B Testing Ideas: 40+ Tests to Improve Conversions","description":"Explore UX A\/B testing ideas for headlines, CTAs, forms, navigation, pricing, checkout, and mobile, plus a test framework, prioritization method, and mistakes to avoid.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/","og_locale":"en_US","og_type":"article","og_title":"UX A\/B Testing Ideas: 40+ Tests to Improve Conversions","og_description":"Explore UX A\/B testing ideas for headlines, CTAs, forms, navigation, pricing, checkout, and mobile, plus a test framework, prioritization method, and mistakes to avoid.","og_url":"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/","og_site_name":"OriginUX Studio","article_published_time":"2026-11-13T06:42:39+00:00","article_modified_time":"2026-11-13T06:43:30+00:00","author":"master.origin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"master.origin","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#article","isPartOf":{"@id":"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/"},"author":{"name":"master.origin","@id":"https:\/\/www.originux.com\/resources\/#\/schema\/person\/735b211d8a21c6181bb758144923ef3c"},"headline":"UX A\/B Testing Ideas: Practical Tests to Improve Conversions and Usability","datePublished":"2026-11-13T06:42:39+00:00","dateModified":"2026-11-13T06:43:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/"},"wordCount":1558,"commentCount":0,"publisher":{"@id":"https:\/\/www.originux.com\/resources\/#organization"},"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/","url":"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/","name":"UX A\/B Testing Ideas: 40+ Tests to Improve Conversions","isPartOf":{"@id":"https:\/\/www.originux.com\/resources\/#website"},"datePublished":"2026-11-13T06:42:39+00:00","dateModified":"2026-11-13T06:43:30+00:00","description":"Explore UX A\/B testing ideas for headlines, CTAs, forms, navigation, pricing, checkout, and mobile, plus a test framework, prioritization method, and mistakes to avoid.","breadcrumb":{"@id":"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.originux.com\/resources\/blog\/ux-a-b-testing-ideas-practical-tests-to-improve-conversions-and-usability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.originux.com\/resources\/"},{"@type":"ListItem","position":2,"name":"UX A\/B Testing Ideas: Practical Tests to Improve Conversions and Usability"}]},{"@type":"WebSite","@id":"https:\/\/www.originux.com\/resources\/#website","url":"https:\/\/www.originux.com\/resources\/","name":"OriginUX Studio","description":"","publisher":{"@id":"https:\/\/www.originux.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.originux.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.originux.com\/resources\/#organization","name":"OriginUX Studio","url":"https:\/\/www.originux.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png","contentUrl":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png","width":120,"height":120,"caption":"OriginUX Studio"},"image":{"@id":"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.originux.com\/resources\/#\/schema\/person\/735b211d8a21c6181bb758144923ef3c","name":"master.origin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/356acc98edd1351e180a192318e3335999f553b20c01c8a00391239e394d4727?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/356acc98edd1351e180a192318e3335999f553b20c01c8a00391239e394d4727?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/356acc98edd1351e180a192318e3335999f553b20c01c8a00391239e394d4727?s=96&d=mm&r=g","caption":"master.origin"},"sameAs":["https:\/\/www.originux.com"],"url":"https:\/\/www.originux.com\/resources\/author\/master-origin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts\/7658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/comments?post=7658"}],"version-history":[{"count":2,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts\/7658\/revisions"}],"predecessor-version":[{"id":7660,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts\/7658\/revisions\/7660"}],"wp:attachment":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/media?parent=7658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/categories?post=7658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/tags?post=7658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}