{"id":759,"date":"2020-08-14T09:13:21","date_gmt":"2020-08-14T09:13:21","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=759"},"modified":"2022-04-12T13:24:50","modified_gmt":"2022-04-12T13:24:50","slug":"the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/","title":{"rendered":"The future of brand discovery is at the Intersection of UX and SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#How_do_UX_and_SEO_affect_Brands\" >How do UX and SEO affect Brands?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#The_benefits_of_having_a_website\" >The benefits of having a website:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Brand_Discovery\" >Brand Discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Research_Discovery\" >Research &amp; Discovery<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Audience_Research\" >Audience Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#User_Interviews\" >User Interviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Keyword_research\" >Keyword research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Competitor_Research\" >Competitor Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#User_Journey\" >User Journey<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Content_Strategy\" >Content Strategy<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Content_Optimization\" >Content Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Internal_Linking\" >Internal Linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Contextual_Keyword_Placement\" >Contextual Keyword Placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Page_Structure_Hierarchy\" >Page Structure &amp; Hierarchy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Information_Architecture\" >Information Architecture<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#General_Usability\" >General Usability<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Scalability\" >Scalability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Accessibility\" >Accessibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Mobile_Responsiveness\" >Mobile Responsiveness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Safe_Browsing\" >Safe Browsing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/#Page_Speed\" >Page Speed<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Google<\/strong> updates the <strong>SEO<\/strong> algorithms ranking more than <strong>500-600<\/strong> times in a year. These algorithms are responsible for ranking the sites on its page. Google from <strong>May 2021<\/strong> has ensured to rank websites according to their page experience. <em>It wants to make sure the user is provided with the correct information and resources to access through.<\/em><\/p>\n\n\n\n<p>The inclusion of right and researched <strong>keywords<\/strong> has ruled the SEO for the longest time.<\/p>\n\n\n\n<p>However, now User Experience is what Search Engines prefer over heavily loaded keywords sites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_UX_and_SEO_affect_Brands\"><\/span><strong>How do UX and SEO affect Brands?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Let\u2019s consider the situation, <strong>Ana<\/strong> runs a bakery from home. She has managed to establish a social media presence, and till now, was taking orders via <strong>Instagram<\/strong> and <strong>Facebook<\/strong> platforms. Ana managed to form a <strong>loyal customer base<\/strong>, respecting her brand for premium quality in both food and packaging.<\/p>\n\n\n\n<p>As her business grew, it became <a href=\"#\">difficult to keep track of orders<\/a>, and she is thinking of launching a website. Ana believes that a website will help her customers place orders quickly, help her business grow more, and cater to every order.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_benefits_of_having_a_website\"><\/span>The benefits of having a website:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Easy for customers to explore<\/li><li>Accessibility to all orders and payment status<\/li><li>Helps in growing the business<\/li><li>Enables exponential reach among potential customers<\/li><\/ul>\n\n\n\n<p>Website marketing is an assault on the senses. Users will come to your website because of SEO, but they\u2019ll stay for <em>UX design<\/em> that makes them want more and never leave! You might be thinking <strong>&#8220;SEO&#8221;<\/strong> sounds like a dirty word when realistically it&#8217;s just another part in making sure people <em>find what they&#8217;re looking for online-and with good reason<\/em>: successful websites are designed by professionals who know both sides well enough (or should). So don&#8217;t overlook this essential aspect if you want success\u2014in anything from conversions<\/p>\n\n\n\n<p>After successfully establishing a social media presence, Ana turned her attention to <strong>website marketing<\/strong>. Website design has changed over time and today&#8217;s websites need more than just keywords in order for them be successful; instead she needed an understanding of how people <strong>interact<\/strong> with <strong>UX<\/strong> (user experience) as well as <strong>SEO<\/strong> (search engine optimization).<\/p>\n\n\n\n<p><strong>Sharon Sunny<\/strong>, SEO lead at Seer in the podcast \u2018<em>The future of digital is at the intersection of SEO and UX<\/em>,\u2019 talks about the framework that helps combine SEO and UX goals.<\/p>\n\n\n\n<p>SEO is the medium to drive traffic, whereas <strong>UX\/UI<\/strong> creates first impressions. Both operate together to serve the <strong>user&#8217;s objective<\/strong> and, as a result, conversions on the website. It&#8217;s that extra touch of creativity that helps to increase conversions. <em>Implementing research-based UX strategies is a full-proof method to boost your website<\/em>.<\/p>\n\n\n\n<p>This enables:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Easy navigation<\/li><li>Implementation of the research-based user journey<\/li><li>Combine user and business goals to complete primary action<\/li><li>Make it easy for customers to complete their goal<\/li><li>Implement strategies to acquire new customers or optimise conversions and better engage repeat customers<\/li><\/ul>\n\n\n\n<p><strong>Denise Baginski<\/strong> from the same podcast mentions <em>the intersection and commonality between the strategies of UX and SE<\/em>O.<\/p>\n\n\n\n<p>Outlined in the below table are collaborative areas between UX and SEO teams, to implement the ultimate strategy for a high-performance website.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Research &amp; Discovery<\/strong><\/td><td><strong>Content Strategy<\/strong><\/td><td><strong>General Usability<\/strong><\/td><\/tr><tr><td>Audience Research<\/td><td>Content Optimization<\/td><td>Scannability<\/td><\/tr><tr><td>User Interviews<\/td><td>Internal Linking<\/td><td>Accessibility<\/td><\/tr><tr><td>Keyword Research<\/td><td>Contextual Keyword Placement<\/td><td>Mobile Responsiveness<\/td><\/tr><tr><td>Competitor Research<\/td><td>Page Structure &amp; Hierarchy<\/td><td>Safe Browsing<\/td><\/tr><tr><td>User Journeys<\/td><td>Information Architecture<\/td><td>Page Speed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Discovery\"><\/span><strong>Brand Discovery<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Ana\u2019s<\/strong> reason for launching a website is to reach a larger audience and <a href=\"#\">make it easy for users<\/a> to place their orders. This can only take place if users can find and use her site quickly and hassle-free.<\/p>\n\n\n\n<p>Let\u2019s see how the above-listed touchpoints are important for Ana and her website<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Research_Discovery\"><\/span><strong>Research &amp; Discovery<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audience_Research\"><\/span>Audience Research<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Audience research is a primary step both in UX and SEO. It tells the business <strong>who<\/strong> the potential customers are and <strong>how<\/strong> they search for their <strong>requirements<\/strong> on the web.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Interviews\"><\/span>User Interviews<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Interview is the next step into a deeper understanding of customers. Questions like <em>what kind of users visit your website, how they interact with it, what problems they are facing are answered via the interviews<\/em>. Interviews also help <a href=\"#\">find problems<\/a> businesses didn\u2019t know existed but customers were facing daily.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword_research\"><\/span>Keyword research<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This research helps find the appropriate keywords to be <strong>used by the audience<\/strong> to search their requirements. It helps in incorporating <strong>accurate keywords<\/strong> into copies, web pages, and UX writing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Competitor_Research\"><\/span>Competitor Research<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This is one of the essential parts of the research that helps find out <strong>how competitors operate<\/strong>. This aspect enables the business to identify successful things and how users relate to them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Journey\"><\/span>User Journey<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>When utilising a website, a user journey is a <strong>path<\/strong> that a user can take <strong>to attain their goal<\/strong>. <em>User journeys are used to identify multiple routes for users to attain their goals as quickly and easily as possible while creating websites<\/em>.<\/p>\n\n\n\n<p>User journeys are crucial in the design of new websites because they highlight present concerns and create an ideal picture from the <strong>perspective of a typical user<\/strong> early on in the process. The user journeys are helpful in the creation of a new website as long as the project team includes web designers to assist <strong>balance<\/strong> the <a href=\"#\">business goals<\/a> with the <a href=\"#\">user goals.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Strategy\"><\/span><strong>Content Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Optimization\"><\/span>Content Optimization<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The process of ensuring that material is prepared in such a way that it is <strong>highly contextual<\/strong> and relevant to the widest possible <strong>target audience<\/strong> is known as content optimization. <em>Making sure connected keywords are present, adding meta and title tags, and relevant links are all part of the content optimization process<\/em>. For greater user engagement, you should also optimize headlines for increased CTRs and visual pictures.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internal_Linking\"><\/span>Internal Linking<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>It helps put different resources which users would like to explore added to your website. It helps create <strong>engagement<\/strong> with users and have a <strong>sense of control<\/strong> to access more information from one web page or site.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contextual_Keyword_Placement\"><\/span>Contextual Keyword Placement<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Instead of picking managed placements individually, contextual placement <strong>targets<\/strong> are <strong>based on website content.<\/strong> Your ads will be displayed next to similar content throughout the internet and the Google Display Network when you use Content Keyword targeting.<\/p>\n\n\n\n<p><strong>Advertisements<\/strong> are matched to each web page&#8217;s major topics based on variables such as text, page structure, link structure, and language. This is distinct from the Google Search network&#8217;s keywords, <em>which are used to match search phrases typed into Google rather than the content of specific web pages.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_Structure_Hierarchy\"><\/span>Page Structure &amp; Hierarchy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>While designing a website, <strong>user pathways<\/strong> are designed during this stage. Page structure and hierarchy allow the <strong>SEO<\/strong> and <strong>UX<\/strong> team to collaborate and place necessary elements <strong>which they want<\/strong> users to explore during their course of action.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Information_Architecture\"><\/span>Information Architecture<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Information architecture is an essential part of the UX design process. It focuses not just on what content users see, but also on <strong>how they navigate<\/strong> to find their desired information and <strong>use it efficiently<\/strong> in a competitive marketplace where there&#8217;s always something new popping up out of nowhere! The right organisation will ensure your app or website can stand strong against its competitors&#8217; offerings while gaining more popularity within niche markets because people like you <strong>care enough about them as customers (and employees!)<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"General_Usability\"><\/span><strong>General Usability<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scalability\"><\/span>Scalability<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong>Optimization of content<\/strong> (text, image, video, etc.) makes sure the user is scanning across the page and can trace every vital information they need to see.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Accessibility\"><\/span>Accessibility<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>By following standards of accessibility, designers and developers can allow <strong>ease of navigation<\/strong> and comprehension for users and make the <strong>interaction effortless.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_Responsiveness\"><\/span>Mobile Responsiveness<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The website needs to make sure its web pages are <strong>accessed<\/strong> through <strong>various devices<\/strong>, as users can access the website from different devices.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Safe_Browsing\"><\/span>Safe Browsing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>It is a ranking factor for your website. Safe browsing ensures users from <strong>harmful<\/strong> downloads and web pages.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Page_Speed\"><\/span>Page Speed<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Optimization of content makes sure the web pages <strong>load fast<\/strong>. Here the website owners also have to make sure their page loads on all kinds of devices.<\/p>\n\n\n\n<p>With <strong>SEO<\/strong> teams incorporating <strong>UX<\/strong> abilities into their toolkits and UX teams taking a broader approach by considering <strong>different access points<\/strong>, we can reinvent how we work in order to get better outcomes.<\/p>\n\n\n\n<p>Throughout projects, <strong>productive communication<\/strong> can take place, and expertise can be pooled to understand difficulties and give appropriate solutions across website entry points by functioning as one team. This will result in a significantly improved search-to-landing page-to-conversion experience.<\/p>\n\n\n\n<p>We will retain control of the levers determining organic search performance if we adapt and adopt the UX skill set. This will benefit both companies and consumers, as we will be in a better position to provide the <strong>optimal experience<\/strong> for each search a consumer conducts during the buying journey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google updates the SEO algorithms ranking more than 500-600 times in a year. These algorithms are responsible for ranking the sites on its page. Google from May 2021 has ensured to rank websites according to their page experience. It wants to make sure the user is provided with the correct information and resources to access&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/\">Continue reading <span class=\"screen-reader-text\">The future of brand discovery is at the Intersection of UX and SEO<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[7,6],"class_list":["post-759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-seo","tag-ux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Future of Brand Discovery is at the Intersection of UX and SEO<\/title>\n<meta name=\"description\" content=\"SEO is a means to gain traffic to a website, whereas UI\/UX gains impressions. Both UX and SEO are must to get conversions. Brand discovery depends at the intersection of UX and SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-future-of-brand-discovery-is-at-the-intersection-of-ux-and-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Brand Discovery is at the Intersection of UX and SEO\" \/>\n<meta property=\"og:description\" content=\"SEO is a means to gain traffic to a website, whereas UI\/UX gains impressions. Both UX and SEO are must to get conversions. 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