{"id":738,"date":"2020-09-01T06:08:33","date_gmt":"2020-09-01T06:08:33","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=738"},"modified":"2022-04-12T13:24:04","modified_gmt":"2022-04-12T13:24:04","slug":"seo-is-not-only-about-keywords-but-ux-too-read-how-they-complement-each-other","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/seo-is-not-only-about-keywords-but-ux-too-read-how-they-complement-each-other\/","title":{"rendered":"SEO is not only about keywords but UX too. Read how they complement each other."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/seo-is-not-only-about-keywords-but-ux-too-read-how-they-complement-each-other\/#How_do_SEO_and_UX_complement_each_other\" >How do SEO and UX complement each other:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/seo-is-not-only-about-keywords-but-ux-too-read-how-they-complement-each-other\/#Mobile-Friendliness\" >Mobile-Friendliness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/seo-is-not-only-about-keywords-but-ux-too-read-how-they-complement-each-other\/#Speed_of_Page_Load_time\" >Speed of Page Load time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/seo-is-not-only-about-keywords-but-ux-too-read-how-they-complement-each-other\/#Decreases_bounce_rate\" >Decreases bounce rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/seo-is-not-only-about-keywords-but-ux-too-read-how-they-complement-each-other\/#Organic_users_into_leads\" >Organic users into leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.originux.com\/resources\/blog\/seo-is-not-only-about-keywords-but-ux-too-read-how-they-complement-each-other\/#Easy_navigation_use_of_SEO_effectively\" >Easy navigation, use of SEO effectively<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>With statistics showing that only a <strong>small percentage<\/strong> of individuals who use Google or other search engines go past the first page, achieving a high ranking is critical. As the joke goes, if you want to hide a body where no one will find it, put it on page two of Google&#8217;s search results.<\/p>\n\n\n\n<p>In <strong>SEO<\/strong>, keywords serve as a <strong>matching mechanism<\/strong>. They show Google that you understand your customers&#8217; wants, <em>increasing the likelihood that Google will direct that person to your site for answers<\/em>.<\/p>\n\n\n\n<p>But SEO is more than keywords. Google is also keeping an eye on what happens once a consumer visits your website. The digital world is continually changing and is <strong>user-oriented<\/strong>. If visitors find it difficult to interact with your website, chances are they will likely abandon the website and move to the next one.<\/p>\n\n\n\n<p><strong>User Behaviour is now influencing the website\u2019s rank!<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How much time does a user spend on a website?<\/li><li>What is the bounce rate?<\/li><li>How many are organic users turning into leads?<\/li><li>The number of sign-ups on websites<\/li><li>The rate at which users are coming back to the website is also known as the retention rate<\/li><\/ul>\n\n\n\n<p>All of these affect website rank along with keywords, which makes SEO highly dependent on User Experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_SEO_and_UX_complement_each_other\"><\/span><strong>How do SEO and UX complement each other:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"one wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile-Friendliness\"><\/span>Mobile-Friendliness<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The number of people accessing the website from mobile has <strong>increased extensively<\/strong> over the past few years. Technically a website should cater to all kinds of devices, but mobile-friendliness is the need of the hour. The SEO will help the website come on top, but it has to be complemented by UX to remain there. <em>The presence of UX will help optimize all the website content, including images, text, video, animation, and more.<\/em><\/p>\n\n\n\n<p>The graph below shows how there has been increasing use of mobile phones to access websites. The user should be allowed to access and interact with the website from anywhere and with any device. More than <strong>67%<\/strong> of people are using mobile to access e-commerce websites for purchase. UX helps in <strong>optimizing<\/strong> the site according to mobile and other devices. It also eliminates and adds features that are necessary according to the device type.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"811\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/01\/mobile-user-consume.jpg\" alt=\"\" class=\"wp-image-748\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/mobile-user-consume.jpg 887w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/mobile-user-consume-300x274.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/mobile-user-consume-768x702.jpg 768w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"one two wp-block-heading\"><span class=\"ez-toc-section\" id=\"Speed_of_Page_Load_time\"><\/span>Speed of Page Load time<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The user is likely to leave the site if the load time is more above <strong>5 &#8211; 6 seconds<\/strong> or more. For a good SEO rank, page speed plays a crucial role. The page speed is also responsible for the <strong>user\u2019s bounce rate<\/strong> and decreases the <strong>user\u2019s average time<\/strong> on the site. All these factors affect potential leads, which might help in conversion. <em>UX can help complement SEO here by enabling CSS, Javascript files, optimizing code by removing unnecessary content items, which can hamper page load time.<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"570\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/01\/speed-of-page.jpg\" alt=\"\" class=\"wp-image-750\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/speed-of-page.jpg 777w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/speed-of-page-300x220.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/speed-of-page-768x563.jpg 768w\" sizes=\"auto, (max-width: 777px) 100vw, 777px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"one three wp-block-heading\"><span class=\"ez-toc-section\" id=\"Decreases_bounce_rate\"><\/span>Decreases bounce rate<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong>Bounce rate<\/strong> is a metric that collects how many users are <strong>leaving<\/strong> the website after viewing only one page. Multiple factors can affect this. If the user is not provided with useful information and a call to action, the user will bounce from the site. The balance between <strong>SEO<\/strong> and <strong>UX<\/strong> will help users become aware of various services and information available for their ease of access.<\/p>\n\n\n\n<h4 class=\"one four wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organic_users_into_leads\"><\/span>Organic users into leads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Some users come to a website with specific goals, others might not. But it\u2019s the job of a UX designer to make sure to take <strong>every user<\/strong> as a potential lead. If the <strong>SEO<\/strong> is bringing the users, its <strong>effectiveness<\/strong> is only enabled <em>once the user can navigate and perform a task on the website.<\/em><\/p>\n\n\n\n<p>Well-researched user journey implementation helps eliminate possible <strong>distractions<\/strong> and <strong>features<\/strong> that prohibit the user from achieving goals. It\u2019s the job of UX design to put primary action ( buying, add to cart, make purchase options) under the spotlight using <strong>design elements<\/strong> such as contrast, type, and more.<\/p>\n\n\n\n<h4 class=\"one five wp-block-heading\"><span class=\"ez-toc-section\" id=\"Easy_navigation_use_of_SEO_effectively\"><\/span>Easy navigation, use of SEO effectively<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The <strong>more time<\/strong> users spend on the site, the more chances they turn into <strong>potential customers<\/strong>. All the four factors mentioned above will play a huge role in users\u2019 decision-making. The role of UX is to make sure to implement possible <strong>user flows<\/strong> in the site, which helps the user to <strong>achieve their desired goals<\/strong> without getting lost on the website.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"887\" height=\"297\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/01\/easy-navigation.jpg\" alt=\"\" class=\"wp-image-754\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/easy-navigation.jpg 887w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/easy-navigation-300x100.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/easy-navigation-768x257.jpg 768w\" sizes=\"auto, (max-width: 887px) 100vw, 887px\" \/><\/figure><\/div>\n\n\n\n<p>The best way to provide your users with the most valuable experience possible is by using an <strong>integrated page design<\/strong> strategy that combines technical <strong>SEO, UX Design<\/strong> and <strong>other digital marketing techniques.<\/strong><\/p>\n\n\n\n<p>Your site will not only appeal through keyword-driven material but also do so while satisfying their needs thanks in part because of this combination! These strategies work hand-in-glove to provide your customers with exactly what they need from a website: <em>information on products or services in their industry that can help them grow business quickly without frustrating errors slowing down workflow.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With statistics showing that only a small percentage of individuals who use Google or other search engines go past the first page, achieving a high ranking is critical. As the joke goes, if you want to hide a body where no one will find it, put it on page two of Google&#8217;s search results. In&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/seo-is-not-only-about-keywords-but-ux-too-read-how-they-complement-each-other\/\">Continue reading <span class=\"screen-reader-text\">SEO is not only about keywords but UX too. Read how they complement each other.<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[7,6],"class_list":["post-738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-seo","tag-ux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO is not only about Keywords but UX too. Read How they Complement Each Other<\/title>\n<meta name=\"description\" content=\"SEO helps the website to be in top, but it must be addressed by UX to remain there. 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