{"id":5855,"date":"2026-07-27T10:24:37","date_gmt":"2026-07-27T10:24:37","guid":{"rendered":"https:\/\/www.originux.com\/resources\/?p=5855"},"modified":"2026-07-27T10:24:41","modified_gmt":"2026-07-27T10:24:41","slug":"website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/","title":{"rendered":"Website Redesign Strategies for Chicago B2B, Manufacturing and Logistics Companies"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Why_B2B_Website_Redesigns_Require_a_Different_Approach\" >Why B2B Website Redesigns Require a Different Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#When_Does_a_Chicago_Business_Need_a_Website_Redesign\" >When Does a Chicago Business Need a Website Redesign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Start_With_the_Business_Changes_Behind_the_Redesign\" >Start With the Business Changes Behind the Redesign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Define_the_Websites_Primary_Business_Goals\" >Define the Website\u2019s Primary Business Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Understand_the_Different_B2B_Buyer_Journeys\" >Understand the Different B2B Buyer Journeys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Replace_Company-Centered_Navigation_With_Buyer-Centered_Navigation\" >Replace Company-Centered Navigation With Buyer-Centered Navigation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Organize_Around_Products_Problems_or_Applications\" >Organize Around Products, Problems or Applications<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Build_Dedicated_Pages_for_Important_Services\" >Build Dedicated Pages for Important Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Create_Industry_Pages_With_Meaningful_Differences\" >Create Industry Pages With Meaningful Differences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Present_Manufacturing_Capabilities_Clearly\" >Present Manufacturing Capabilities Clearly<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Avoid_Depending_Entirely_on_PDFs\" >Avoid Depending Entirely on PDFs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Build_a_Searchable_Product_Catalog\" >Build a Searchable Product Catalog<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Improve_Logistics_and_Transportation_Website_Journeys\" >Improve Logistics and Transportation Website Journeys<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Separate_Sales_Enquiries_From_Shipment_Support\" >Separate Sales Enquiries From Shipment Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Make_Coverage_Information_Usable\" >Make Coverage Information Usable<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Support_Complex_Professional_Services\" >Support Complex Professional Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Use_Case_Studies_to_Reduce_Buyer_Uncertainty\" >Use Case Studies to Reduce Buyer Uncertainty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Design_Better_Request-for-Quote_Forms\" >Design Better Request-for-Quote Forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Connect_the_Website_to_the_CRM_and_Sales_Process\" >Connect the Website to the CRM and Sales Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Connect_Product_Information_With_Internal_Systems\" >Connect Product Information With Internal Systems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Decide_Whether_to_Retain_or_Replace_the_Existing_Technology\" >Decide Whether to Retain or Replace the Existing Technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Choose_the_Right_Content_Management_System\" >Choose the Right Content Management System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Improve_Performance_for_Technical_and_Global_Buyers\" >Improve Performance for Technical and Global Buyers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Design_for_Mobile_Use_in_Real_Working_Environments\" >Design for Mobile Use in Real Working Environments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Make_the_Website_Accessible\" >Make the Website Accessible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Plan_SEO_During_the_Redesign\" >Plan SEO During the Redesign<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Build_Search-Relevant_Content_Hubs\" >Build Search-Relevant Content Hubs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Build_a_Clear_Internal-Linking_System\" >Build a Clear Internal-Linking System<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Use_Analytics_to_Measure_Business_Value\" >Use Analytics to Measure Business Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Website_Priorities_for_Different_Chicago_B2B_Sectors\" >Website Priorities for Different Chicago B2B Sectors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Manufacturing_Companies\" >Manufacturing Companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Logistics_and_Distribution_Providers\" >Logistics and Distribution Providers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Industrial_Technology_Companies\" >Industrial Technology Companies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Food_and_Beverage_Businesses\" >Food and Beverage Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Professional_Service_Firms\" >Professional Service Firms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Fintech_and_Financial_Businesses\" >Fintech and Financial Businesses<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#A_Practical_Chicago_B2B_Website_Redesign_Process\" >A Practical Chicago B2B Website Redesign Process<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#1_Business_and_Stakeholder_Discovery\" >1. Business and Stakeholder Discovery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#2_Website_and_Content_Audit\" >2. Website and Content Audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#3_Buyer_Research\" >3. Buyer Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#4_Information_Architecture\" >4. Information Architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#5_Content_Planning\" >5. Content Planning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#6_Wireframing\" >6. Wireframing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#7_Interface_and_Design-System_Creation\" >7. Interface and Design-System Creation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#8_Technical_Development\" >8. Technical Development<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#9_Content_Migration\" >9. Content Migration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#10_Quality_Assurance\" >10. Quality Assurance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#11_Launch_Preparation\" >11. Launch Preparation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#12_Post-Launch_Improvement\" >12. Post-Launch Improvement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Questions_to_Ask_a_Website_Redesign_Partner\" >Questions to Ask a Website Redesign Partner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Turn_the_Website_Into_a_Useful_B2B_Sales_Platform\" >Turn the Website Into a Useful B2B Sales Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#How_often_should_a_Chicago_B2B_company_redesign_its_website\" >How often should a Chicago B2B company redesign its website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#What_should_a_manufacturing_website_include\" >What should a manufacturing website include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#How_can_a_logistics_website_generate_more_qualified_leads\" >How can a logistics website generate more qualified leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#Should_a_B2B_company_keep_its_existing_CMS_during_a_redesign\" >Should a B2B company keep its existing CMS during a redesign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#How_can_a_redesign_protect_existing_SEO_performance\" >How can a redesign protect existing SEO performance?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#How_long_does_a_B2B_website_redesign_take\" >How long does a B2B website redesign take?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#What_is_the_difference_between_a_website_refresh_and_a_redesign\" >What is the difference between a website refresh and a redesign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#How_should_a_B2B_company_measure_redesign_success\" >How should a B2B company measure redesign success?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Chicago businesses operate within one of the most diverse commercial ecosystems in the United States. The region connects manufacturing, transportation and logistics, financial services, technology, food production, life sciences and professional services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">World Business Chicago identifies manufacturing, transportation and logistics, fintech, life sciences and healthcare among the industries where the region has significant strengths. It also describes Chicago as a major transportation and logistics hub supported by a long-established manufacturing base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For companies in these sectors, the website is often the first place where buyers, distributors, procurement teams, investors and potential employees evaluate the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, many established B2B websites were built around an older sales model. They may contain outdated product pages, downloadable brochures, complicated menus and generic contact forms. The company may have expanded into new markets, introduced advanced capabilities or modernized its operations while the website continues to present an older version of the business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A redesign should therefore do more than update colors, fonts and images. It should make complex offerings easier to understand, connect the website with sales systems and help qualified buyers move from research to enquiry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chicago companies evaluating a redesign should consider working with a<a href=\"https:\/\/www.originux.com\/us\/website-development-company-chicago\"> website development company in Chicago<\/a> that can connect user experience, content architecture, technology and B2B conversion strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_B2B_Website_Redesigns_Require_a_Different_Approach\"><\/span><strong>Why B2B Website Redesigns Require a Different Approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A consumer website may focus on helping one person compare products and complete a purchase. A B2B website frequently supports a longer and more complicated decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The visitor may not be the final buyer. A typical purchase could involve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An operations manager identifying a need<\/li>\n\n\n\n<li>An engineer reviewing technical suitability<\/li>\n\n\n\n<li>A procurement team comparing vendors<\/li>\n\n\n\n<li>A finance leader evaluating cost<\/li>\n\n\n\n<li>An IT team checking integrations<\/li>\n\n\n\n<li>A compliance team assessing risk<\/li>\n\n\n\n<li>A senior executive approving the investment<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each person requires different information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A manufacturing buyer may need specifications, materials, certifications and production capacity. A logistics buyer may look for service regions, shipment visibility, integrations and response times. A professional-services buyer may focus on expertise, methodology and relevant client outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A successful redesign must support these different questions without turning the website into an unstructured collection of technical documents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Does_a_Chicago_Business_Need_a_Website_Redesign\"><\/span><strong>When Does a Chicago Business Need a Website Redesign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A website does not need to look visibly broken to underperform. Many problems appear in sales conversations, analytics and internal workflows before they become obvious on the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A redesign may be necessary when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visitors cannot quickly understand what the company provides.<\/li>\n\n\n\n<li>Important capabilities are hidden within broad service pages.<\/li>\n\n\n\n<li>The website does not reflect the company\u2019s current market position.<\/li>\n\n\n\n<li>Sales teams avoid sharing the website with prospects.<\/li>\n\n\n\n<li>Product information is stored mainly in PDF brochures.<\/li>\n\n\n\n<li>Employees depend on developers for small content changes.<\/li>\n\n\n\n<li>Mobile pages are slow or difficult to use.<\/li>\n\n\n\n<li>Forms generate irrelevant or incomplete enquiries.<\/li>\n\n\n\n<li>Website leads are not passed correctly into the CRM.<\/li>\n\n\n\n<li>New divisions or locations do not fit the existing navigation.<\/li>\n\n\n\n<li>Pages rank for informational searches but do not support conversion.<\/li>\n\n\n\n<li>The CMS or plugins create security and maintenance concerns.<\/li>\n\n\n\n<li>The website cannot support customer portals or interactive tools.<\/li>\n\n\n\n<li>Branding is inconsistent across divisions.<\/li>\n\n\n\n<li>Competitors present similar services more clearly.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These issues are not solved by applying a new visual theme. They require changes to strategy, structure, content, user journeys and technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_With_the_Business_Changes_Behind_the_Redesign\"><\/span><strong>Start With the Business Changes Behind the Redesign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before discussing page layouts, the company should identify what has changed since the current website was created.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Useful questions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Has the company entered new industries?<\/li>\n\n\n\n<li>Are there new products or service lines?<\/li>\n\n\n\n<li>Has the target customer changed?<\/li>\n\n\n\n<li>Are sales cycles becoming more complex?<\/li>\n\n\n\n<li>Has the business expanded outside Illinois?<\/li>\n\n\n\n<li>Are digital channels generating more opportunities?<\/li>\n\n\n\n<li>Does the company now provide technology-enabled services?<\/li>\n\n\n\n<li>Are customers expecting self-service options?<\/li>\n\n\n\n<li>Have internal systems changed?<\/li>\n\n\n\n<li>Does the brand need to appeal to a new generation of decision-makers?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A redesign should represent where the business is going, not simply reorganize the content it already has.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a traditional manufacturer may now provide engineering support, automation, prototyping and supply-chain services. If the website continues to present only a product catalog, prospects may not understand the company\u2019s complete value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A logistics provider may have invested in real-time visibility, analytics and API connectivity. If those capabilities appear in a short paragraph near the bottom of a page, technology-focused buyers may overlook an important reason to choose the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Define_the_Websites_Primary_Business_Goals\"><\/span><strong>Define the Website\u2019s Primary Business Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A B2B website can support several outcomes, but the redesign should establish clear priorities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Possible goals include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generate qualified sales enquiries<\/li>\n\n\n\n<li>Support distributor relationships<\/li>\n\n\n\n<li>Promote specialized capabilities<\/li>\n\n\n\n<li>Enter a new market<\/li>\n\n\n\n<li>Improve recruitment<\/li>\n\n\n\n<li>Reduce repetitive sales questions<\/li>\n\n\n\n<li>Help customers find technical information<\/li>\n\n\n\n<li>Increase quote requests<\/li>\n\n\n\n<li>Support account-based marketing<\/li>\n\n\n\n<li>Introduce a customer portal<\/li>\n\n\n\n<li>Improve investor or partner communication<\/li>\n\n\n\n<li>Strengthen visibility for local and national searches<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These goals affect the entire website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A company focused on qualified leads may prioritize detailed service pages, case studies and structured enquiry forms. A manufacturer supporting distributors may require product libraries, documents and dealer tools. A logistics company pursuing enterprise contracts may need integration details, coverage information and security documentation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trying to give every goal equal importance can produce a crowded homepage and unclear navigation. The website should lead with the actions that create the greatest business value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_the_Different_B2B_Buyer_Journeys\"><\/span><strong>Understand the Different B2B Buyer Journeys<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B visitors rarely follow one predictable path.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some may arrive through a product search. Others may open a case study shared by a salesperson. A procurement manager may search directly for certifications, while an executive may begin on an industry page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Research should identify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which roles visit the website<\/li>\n\n\n\n<li>What triggers their search<\/li>\n\n\n\n<li>Which questions appear at each stage<\/li>\n\n\n\n<li>What evidence they need<\/li>\n\n\n\n<li>Which objections delay contact<\/li>\n\n\n\n<li>What information sales teams repeatedly provide<\/li>\n\n\n\n<li>Which pages influence qualified enquiries<\/li>\n\n\n\n<li>Where visitors leave the journey<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">OriginUX\u2019s<a href=\"https:\/\/www.originux.com\/solutions\/product-design\"> product design services<\/a> include research, UX strategy, wireframing, design systems and usability testing that can help connect business goals with the needs of different website users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The findings should guide the website structure. They should not remain in a presentation that is disconnected from content and development decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Replace_Company-Centered_Navigation_With_Buyer-Centered_Navigation\"><\/span><strong>Replace Company-Centered Navigation With Buyer-Centered Navigation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many established B2B websites reflect internal company divisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The navigation might use labels such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Division One<\/li>\n\n\n\n<li>Industrial Group<\/li>\n\n\n\n<li>Integrated Solutions<\/li>\n\n\n\n<li>Advanced Systems<\/li>\n\n\n\n<li>Specialty Operations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These terms may make sense internally but provide little direction to a first-time visitor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navigation should use language that buyers recognize. Depending on the business, this could include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Products<\/li>\n\n\n\n<li>Services<\/li>\n\n\n\n<li>Industries<\/li>\n\n\n\n<li>Capabilities<\/li>\n\n\n\n<li>Applications<\/li>\n\n\n\n<li>Locations<\/li>\n\n\n\n<li>Resources<\/li>\n\n\n\n<li>Support<\/li>\n\n\n\n<li>Company<\/li>\n\n\n\n<li>Contact<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The website can still represent internal business units, but the visitor should not need to understand the organization chart before finding the right service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organize_Around_Products_Problems_or_Applications\"><\/span><strong>Organize Around Products, Problems or Applications<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There is no universal structure for every B2B website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A component manufacturer may organize its website by product family. An engineering company may lead with services. A specialist equipment company may need to organize content by application or industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best structure may combine several paths:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Browse by product<\/li>\n\n\n\n<li>Browse by industry<\/li>\n\n\n\n<li>Browse by application<\/li>\n\n\n\n<li>Browse by business challenge<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This allows a technical buyer to search for a specific component while an executive can explore broader business solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Dedicated_Pages_for_Important_Services\"><\/span><strong>Build Dedicated Pages for Important Services<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A single page containing twenty short service descriptions is unlikely to support complex B2B decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each commercially important service should have a dedicated page that explains:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What the service includes<\/li>\n\n\n\n<li>Which businesses or teams need it<\/li>\n\n\n\n<li>Which problems it solves<\/li>\n\n\n\n<li>How delivery works<\/li>\n\n\n\n<li>Which technologies, materials or processes are involved<\/li>\n\n\n\n<li>What makes the company qualified<\/li>\n\n\n\n<li>What the buyer should do next<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">A dedicated page creates space for useful detail. It can also support internal linking from industries, case studies, resources and campaign pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, an industrial automation provider may require separate pages for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Control-system design<\/li>\n\n\n\n<li>Robotics integration<\/li>\n\n\n\n<li>Machine vision<\/li>\n\n\n\n<li>Predictive maintenance<\/li>\n\n\n\n<li>System retrofitting<\/li>\n\n\n\n<li>Industrial data platforms<\/li>\n\n\n\n<li>Engineering support<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Combining these capabilities into one generic \u201csolutions\u201d page makes it difficult for visitors to evaluate relevance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Industry_Pages_With_Meaningful_Differences\"><\/span><strong>Create Industry Pages With Meaningful Differences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B companies often serve several industries. Industry pages can help buyers understand how the company applies its capabilities in their environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, these pages should not repeat the same service copy with a different industry heading.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A useful industry page should address:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Common operational challenges<\/li>\n\n\n\n<li>Relevant applications<\/li>\n\n\n\n<li>Buyer priorities<\/li>\n\n\n\n<li>Technical or regulatory considerations<\/li>\n\n\n\n<li>Suitable products or services<\/li>\n\n\n\n<li>Delivery constraints<\/li>\n\n\n\n<li>Relevant case studies<\/li>\n\n\n\n<li>Industry-specific questions<\/li>\n\n\n\n<li>A clear next action<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A logistics provider serving retail, automotive, food and healthcare companies should explain the differences between those requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A food manufacturer may prioritize temperature control, traceability and delivery schedules. A healthcare company may require more detailed security, documentation and handling processes. An automotive customer may focus on just-in-time delivery and supply-chain visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Original industry content helps the buyer understand that the company has considered the operating environment rather than merely adding the industry name for search visibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Present_Manufacturing_Capabilities_Clearly\"><\/span><strong>Present Manufacturing Capabilities Clearly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Manufacturing websites must serve both commercial and technical audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A procurement manager may want to understand scale, location and reliability. An engineer may need detailed materials, tolerances and process information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Useful manufacturing content can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Production capabilities<\/li>\n\n\n\n<li>Materials handled<\/li>\n\n\n\n<li>Machinery and technology<\/li>\n\n\n\n<li>Quality-control processes<\/li>\n\n\n\n<li>Certifications<\/li>\n\n\n\n<li>Capacity<\/li>\n\n\n\n<li>Minimum order requirements<\/li>\n\n\n\n<li>Prototyping options<\/li>\n\n\n\n<li>Customization<\/li>\n\n\n\n<li>Lead-time considerations<\/li>\n\n\n\n<li>Facility locations<\/li>\n\n\n\n<li>Industries served<\/li>\n\n\n\n<li>Technical documents<\/li>\n\n\n\n<li>Request-for-quote requirements<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The information should be organized in a way that allows visitors to scan first and explore details when necessary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avoid_Depending_Entirely_on_PDFs\"><\/span><strong>Avoid Depending Entirely on PDFs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Technical PDFs remain useful for drawings, data sheets and formal documentation. They should not replace readable website content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When essential information exists only in a PDF:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobile users may struggle to read it.<\/li>\n\n\n\n<li>Search engines receive limited page context.<\/li>\n\n\n\n<li>Visitors cannot compare products easily.<\/li>\n\n\n\n<li>Information becomes difficult to update.<\/li>\n\n\n\n<li>Analytics cannot show which specifications matter most.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Important product and capability information should appear on the webpage. PDFs can then provide supporting technical depth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_a_Searchable_Product_Catalog\"><\/span><strong>Build a Searchable Product Catalog<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Companies with large product ranges may need filters based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product category<\/li>\n\n\n\n<li>Material<\/li>\n\n\n\n<li>Dimensions<\/li>\n\n\n\n<li>Application<\/li>\n\n\n\n<li>Load capacity<\/li>\n\n\n\n<li>Temperature range<\/li>\n\n\n\n<li>Certification<\/li>\n\n\n\n<li>Compatibility<\/li>\n\n\n\n<li>Availability<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Filters should reflect real buyer criteria rather than internal database terminology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each product page should use a consistent content structure. This helps visitors compare options and allows the content team to manage the catalog efficiently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improve_Logistics_and_Transportation_Website_Journeys\"><\/span><strong>Improve Logistics and Transportation Website Journeys<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chicago\u2019s position as a transportation and logistics center creates a competitive environment for freight, warehousing, distribution and logistics-technology providers. World Business Chicago describes the region as a crossroads of global commerce and a major market for logistics technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A logistics website should make it easy for a visitor to determine whether the provider can handle a specific requirement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Important information may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transportation modes<\/li>\n\n\n\n<li>Coverage areas<\/li>\n\n\n\n<li>Warehouse locations<\/li>\n\n\n\n<li>Industries served<\/li>\n\n\n\n<li>Freight types<\/li>\n\n\n\n<li>Specialized handling<\/li>\n\n\n\n<li>Shipment visibility<\/li>\n\n\n\n<li>Technology integrations<\/li>\n\n\n\n<li>Claims support<\/li>\n\n\n\n<li>Compliance<\/li>\n\n\n\n<li>Customer service<\/li>\n\n\n\n<li>Quote requirements<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Separate_Sales_Enquiries_From_Shipment_Support\"><\/span><strong>Separate Sales Enquiries From Shipment Support<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A general contact form can create confusion when it receives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New-business enquiries<\/li>\n\n\n\n<li>Existing customer questions<\/li>\n\n\n\n<li>Shipment-status requests<\/li>\n\n\n\n<li>Carrier applications<\/li>\n\n\n\n<li>Driver applications<\/li>\n\n\n\n<li>Claims<\/li>\n\n\n\n<li>Employment enquiries<\/li>\n\n\n\n<li>Vendor requests<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each request should have a clear route. Sales leads should not become mixed with service tickets, and existing customers should not need to submit a general marketing form.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Coverage_Information_Usable\"><\/span><strong>Make Coverage Information Usable<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A map can create visual interest, but it should be supported by practical details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visitors may need to understand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which states or regions are served<\/li>\n\n\n\n<li>Whether cross-border transportation is available<\/li>\n\n\n\n<li>Where facilities are located<\/li>\n\n\n\n<li>Which services are available in each area<\/li>\n\n\n\n<li>Whether last-mile delivery is supported<\/li>\n\n\n\n<li>Which ports, rail hubs or airports are connected<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The website should present this information in accessible text rather than relying only on an interactive map.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Support_Complex_Professional_Services\"><\/span><strong>Support Complex Professional Services<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chicago also has a substantial professional-services environment spanning consulting, legal, accounting, engineering, technology and other specialist firms. World Business Chicago identifies professional, scientific and technical services as an important part of the region\u2019s economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For these companies, the website must convert knowledge into clear business value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Professional-services pages should explain:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The problems addressed<\/li>\n\n\n\n<li>The clients served<\/li>\n\n\n\n<li>The engagement model<\/li>\n\n\n\n<li>The approach<\/li>\n\n\n\n<li>The people involved<\/li>\n\n\n\n<li>Relevant experience<\/li>\n\n\n\n<li>Expected deliverables<\/li>\n\n\n\n<li>The first step<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid broad phrases such as \u201cend-to-end solutions\u201d without explaining what happens during the engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A consulting company may provide strategy, implementation and ongoing support. Each stage should be described clearly so buyers can understand whether the firm offers advice only or also assists with execution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Case_Studies_to_Reduce_Buyer_Uncertainty\"><\/span><strong>Use Case Studies to Reduce Buyer Uncertainty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B buyers need evidence that a provider can handle a relevant challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong case study should explain:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The client situation<\/li>\n\n\n\n<li>The business problem<\/li>\n\n\n\n<li>The company\u2019s role<\/li>\n\n\n\n<li>The approach<\/li>\n\n\n\n<li>Important decisions<\/li>\n\n\n\n<li>The delivered solution<\/li>\n\n\n\n<li>Measurable or observable outcomes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Case studies should not reveal confidential information, but they should contain enough detail to demonstrate expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A statement such as \u201cwe helped a leading manufacturer improve operations\u201d is too vague. The reader needs to understand which operation changed and how the work contributed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Case studies should also link to relevant services and industries. Service pages should link back to supporting case studies so visitors can move between the offer and the evidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OriginUX\u2019s<a href=\"https:\/\/www.originux.com\/resources\/casestudy\/indusface\/\"> Indusface website case study<\/a> shows how persona mapping, UX research and information-architecture changes were used to improve the discoverability of a cybersecurity company\u2019s offerings. The published case study attributes a 20% increase in website traffic and lead conversion to the project.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design_Better_Request-for-Quote_Forms\"><\/span><strong>Design Better Request-for-Quote Forms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A request-for-quote form should help both the buyer and the sales team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A form that asks only for a name, email and message may not collect enough information. A form that asks thirty questions may discourage completion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right balance depends on the service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A manufacturing quote form may request:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product or component type<\/li>\n\n\n\n<li>Quantity<\/li>\n\n\n\n<li>Material<\/li>\n\n\n\n<li>Dimensions<\/li>\n\n\n\n<li>Required delivery date<\/li>\n\n\n\n<li>Technical drawing<\/li>\n\n\n\n<li>Certification requirements<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A logistics quote form may request:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Origin and destination<\/li>\n\n\n\n<li>Freight type<\/li>\n\n\n\n<li>Weight or volume<\/li>\n\n\n\n<li>Transportation mode<\/li>\n\n\n\n<li>Required date<\/li>\n\n\n\n<li>Special handling<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A professional-service enquiry may require:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company size<\/li>\n\n\n\n<li>Industry<\/li>\n\n\n\n<li>Business challenge<\/li>\n\n\n\n<li>Service interest<\/li>\n\n\n\n<li>Expected timing<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Longer forms can be divided into stages. Visitors should be able to upload documents securely, and the form should explain which information is required before submission.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connect_the_Website_to_the_CRM_and_Sales_Process\"><\/span><strong>Connect the Website to the CRM and Sales Process<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The website should not operate as a separate marketing asset.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquiries should flow into the systems used by sales and customer-service teams. Depending on the business, integrations may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salesforce<\/li>\n\n\n\n<li>HubSpot<\/li>\n\n\n\n<li>Zoho<\/li>\n\n\n\n<li>Microsoft Dynamics<\/li>\n\n\n\n<li>Marketing-automation platforms<\/li>\n\n\n\n<li>Email systems<\/li>\n\n\n\n<li>Scheduling tools<\/li>\n\n\n\n<li>Customer-support software<\/li>\n\n\n\n<li>ERP platforms<\/li>\n\n\n\n<li>Product-information systems<\/li>\n\n\n\n<li>Document-management systems<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Before development, teams should define:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where each form is sent<\/li>\n\n\n\n<li>How leads are categorized<\/li>\n\n\n\n<li>Which salesperson receives the lead<\/li>\n\n\n\n<li>Which fields are required<\/li>\n\n\n\n<li>Whether an automatic acknowledgement is sent<\/li>\n\n\n\n<li>How campaign source is recorded<\/li>\n\n\n\n<li>What happens if an integration fails<\/li>\n\n\n\n<li>Which data is retained<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A modern form connected to a shared inbox does not create a complete lead-management process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connect_Product_Information_With_Internal_Systems\"><\/span><strong>Connect Product Information With Internal Systems<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Manufacturers and distributors may store product information in several locations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ERP platforms<\/li>\n\n\n\n<li>Product-information management systems<\/li>\n\n\n\n<li>Spreadsheets<\/li>\n\n\n\n<li>Technical databases<\/li>\n\n\n\n<li>Dealer portals<\/li>\n\n\n\n<li>PDF libraries<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Manually updating the same information across several systems creates inconsistency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Where appropriate, the website can use APIs or scheduled data synchronization to update product details, availability, documents or distributor information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The development team should determine which system is the authoritative source. Without this decision, conflicting product information may continue even after redesign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Decide_Whether_to_Retain_or_Replace_the_Existing_Technology\"><\/span><strong>Decide Whether to Retain or Replace the Existing Technology<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A redesign does not always require replacing the entire platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company may retain the existing CMS or backend if it remains secure, supported and flexible enough for the new experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Replacement may be necessary when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The platform is no longer supported.<\/li>\n\n\n\n<li>Security updates are difficult.<\/li>\n\n\n\n<li>Pages load slowly because of technical limitations.<\/li>\n\n\n\n<li>Content types cannot be structured properly.<\/li>\n\n\n\n<li>Integrations depend on unstable custom code.<\/li>\n\n\n\n<li>Editors cannot manage content efficiently.<\/li>\n\n\n\n<li>The website cannot scale.<\/li>\n\n\n\n<li>Development requires outdated skills.<\/li>\n\n\n\n<li>Every change affects unrelated areas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Organizations with connected portals or older business systems may benefit from a phased<a href=\"https:\/\/www.originux.com\/service\/legacy-system-modernization\"> legacy system modernization<\/a> approach rather than attempting to replace every component at once.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The redesign team can separate the customer-facing experience from older backend systems, introduce APIs and modernize high-risk components in stages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_the_Right_Content_Management_System\"><\/span><strong>Choose the Right Content Management System<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The CMS should reflect how the company publishes content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Important questions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many people update the website?<\/li>\n\n\n\n<li>Are there approval workflows?<\/li>\n\n\n\n<li>How often are products added?<\/li>\n\n\n\n<li>Are multiple languages required?<\/li>\n\n\n\n<li>Does the website need regional content?<\/li>\n\n\n\n<li>Will product data come from another system?<\/li>\n\n\n\n<li>Are landing pages created frequently?<\/li>\n\n\n\n<li>Do different business units need separate permissions?<\/li>\n\n\n\n<li>Is the content also used in apps or portals?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A conventional CMS may suit a focused corporate website. A headless CMS may be appropriate when structured content needs to appear across several channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform should not be selected solely because the development team prefers it. It should fit the organization\u2019s publishing, governance, integration and maintenance needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Improve_Performance_for_Technical_and_Global_Buyers\"><\/span><strong>Improve Performance for Technical and Global Buyers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B websites often become slow because they contain:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Large factory images<\/li>\n\n\n\n<li>Product videos<\/li>\n\n\n\n<li>Interactive maps<\/li>\n\n\n\n<li>Third-party tracking scripts<\/li>\n\n\n\n<li>Extensive PDF libraries<\/li>\n\n\n\n<li>Old plugins<\/li>\n\n\n\n<li>Unoptimized code<\/li>\n\n\n\n<li>Complex search tools<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Performance matters because buyers may access the website from warehouses, industrial sites, mobile devices or international offices with varying connection quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A redesign should address:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Image compression<\/li>\n\n\n\n<li>Modern image formats<\/li>\n\n\n\n<li>Video delivery<\/li>\n\n\n\n<li>Script reduction<\/li>\n\n\n\n<li>Browser caching<\/li>\n\n\n\n<li>Content delivery networks<\/li>\n\n\n\n<li>Database queries<\/li>\n\n\n\n<li>Server response time<\/li>\n\n\n\n<li>Mobile layouts<\/li>\n\n\n\n<li>Code splitting<\/li>\n\n\n\n<li>Lazy loading<\/li>\n\n\n\n<li>Core page templates<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">OriginUX provides<a href=\"https:\/\/www.originux.com\/service\/performance-optimization-speed-ux-code\"> website performance optimization<\/a> across speed, user experience and code improvement as part of its growth and support capabilities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Performance should be tested on representative devices and connections rather than only on a developer\u2019s computer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design_for_Mobile_Use_in_Real_Working_Environments\"><\/span><strong>Design for Mobile Use in Real Working Environments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A B2B mobile visitor may be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On a factory floor<\/li>\n\n\n\n<li>At a warehouse<\/li>\n\n\n\n<li>Visiting a customer site<\/li>\n\n\n\n<li>Attending a trade show<\/li>\n\n\n\n<li>Travelling between meetings<\/li>\n\n\n\n<li>Reviewing a link sent by a colleague<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The mobile website should help that visitor find information quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Important mobile requirements include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear navigation<\/li>\n\n\n\n<li>Readable technical tables<\/li>\n\n\n\n<li>Accessible phone and email links<\/li>\n\n\n\n<li>Short forms<\/li>\n\n\n\n<li>Easy document downloads<\/li>\n\n\n\n<li>Large touch targets<\/li>\n\n\n\n<li>Stable page layouts<\/li>\n\n\n\n<li>Fast search<\/li>\n\n\n\n<li>Simple product filters<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Large comparison tables may require alternative layouts on mobile. Important details should not depend on hover interactions because touch devices do not support them consistently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_the_Website_Accessible\"><\/span><strong>Make the Website Accessible<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Accessibility improves the experience for people with visual, hearing, motor and cognitive needs. It can also make complex B2B information easier for every visitor to use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Important practices include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logical heading structures<\/li>\n\n\n\n<li>Sufficient color contrast<\/li>\n\n\n\n<li>Keyboard navigation<\/li>\n\n\n\n<li>Visible focus indicators<\/li>\n\n\n\n<li>Descriptive links<\/li>\n\n\n\n<li>Alternative text for meaningful images<\/li>\n\n\n\n<li>Labels for form fields<\/li>\n\n\n\n<li>Clear error messages<\/li>\n\n\n\n<li>Captions and transcripts<\/li>\n\n\n\n<li>Accessible document formats<\/li>\n\n\n\n<li>Controls for animation<\/li>\n\n\n\n<li>Structured tables<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Manufacturing and logistics websites frequently contain technical diagrams, data tables and interactive maps. These elements should be reviewed carefully so important information remains available in an accessible format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accessibility should be included during design and development rather than treated as a final compliance check.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Plan_SEO_During_the_Redesign\"><\/span><strong>Plan SEO During the Redesign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A redesign can improve search visibility, but it can also cause significant losses when existing pages are removed or URLs are changed without a plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before launch, the team should inventory:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Existing URLs<\/li>\n\n\n\n<li>Organic traffic<\/li>\n\n\n\n<li>Search rankings<\/li>\n\n\n\n<li>Backlinks<\/li>\n\n\n\n<li>Indexed product pages<\/li>\n\n\n\n<li>Downloadable documents<\/li>\n\n\n\n<li>High-performing articles<\/li>\n\n\n\n<li>Conversion pages<\/li>\n\n\n\n<li>Duplicate content<\/li>\n\n\n\n<li>Broken links<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Existing valuable pages should be improved where possible rather than removed automatically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When URLs must change, use direct redirects from the old page to the most relevant new destination. Avoid redirecting every removed page to the homepage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Search-Relevant_Content_Hubs\"><\/span><strong>Build Search-Relevant Content Hubs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A B2B website can organize content around connected themes such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product categories<\/li>\n\n\n\n<li>Manufacturing processes<\/li>\n\n\n\n<li>Logistics services<\/li>\n\n\n\n<li>Industry applications<\/li>\n\n\n\n<li>Technical challenges<\/li>\n\n\n\n<li>Compliance requirements<\/li>\n\n\n\n<li>Buyer guides<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each informational article should link to a relevant commercial page. Commercial pages should link to helpful guides and case studies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This helps visitors continue their research while strengthening the relationship between expertise and service content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_a_Clear_Internal-Linking_System\"><\/span><strong>Build a Clear Internal-Linking System<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Internal links should guide visitors rather than simply distribute keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Useful relationships include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry page to relevant service<\/li>\n\n\n\n<li>Service page to supporting case study<\/li>\n\n\n\n<li>Product page to compatible products<\/li>\n\n\n\n<li>Technical article to quote page<\/li>\n\n\n\n<li>Location page to local business insight<\/li>\n\n\n\n<li>Case study to the capability demonstrated<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Anchor text should describe the destination naturally. Avoid repeated phrases such as \u201cclick here\u201d or placing several keyword-heavy links in one paragraph.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A structured internal-linking plan also prevents valuable pages from becoming isolated as the website expands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Analytics_to_Measure_Business_Value\"><\/span><strong>Use Analytics to Measure Business Value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A B2B redesign should not be evaluated only through total traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company should measure actions connected to the sales and customer journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Useful events include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quote-form starts<\/li>\n\n\n\n<li>Quote-form completions<\/li>\n\n\n\n<li>Technical-document downloads<\/li>\n\n\n\n<li>Product searches<\/li>\n\n\n\n<li>Filter use<\/li>\n\n\n\n<li>Case-study views<\/li>\n\n\n\n<li>Contact clicks<\/li>\n\n\n\n<li>Calls<\/li>\n\n\n\n<li>Meeting bookings<\/li>\n\n\n\n<li>Portal registrations<\/li>\n\n\n\n<li>Distributor searches<\/li>\n\n\n\n<li>Job applications<\/li>\n\n\n\n<li>Repeat visits from target accounts<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The team should distinguish between all enquiries and qualified opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A redesign may reduce low-quality form submissions while increasing serious sales conversations. That could represent a positive result even when the total number of forms does not rise dramatically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analytics should also be connected to CRM outcomes where possible. This helps the company understand which pages, campaigns and content contribute to actual opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Website_Priorities_for_Different_Chicago_B2B_Sectors\"><\/span><strong>Website Priorities for Different Chicago B2B Sectors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manufacturing_Companies\"><\/span><strong>Manufacturing Companies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Manufacturing websites should prioritize capabilities, applications, quality systems, certifications, facilities and clear quote requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Buyers should be able to determine technical suitability without searching through several brochures.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Logistics_and_Distribution_Providers\"><\/span><strong>Logistics and Distribution Providers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These websites need clear coverage, modes, facilities, technology, customer support and separate paths for new and existing customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quote forms should reflect the information required to evaluate a shipment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Industrial_Technology_Companies\"><\/span><strong>Industrial Technology Companies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Industrial technology businesses may need product demonstrations, integration information, technical architecture, security documentation and support resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The website must communicate with both operations and IT decision-makers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Food_and_Beverage_Businesses\"><\/span><strong>Food and Beverage Businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Food manufacturers and distributors may require information about capabilities, safety, certifications, private-label services, distribution regions and product formats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Product imagery should be supported by detailed commercial information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Professional_Service_Firms\"><\/span><strong>Professional Service Firms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consultancies, engineering companies, law firms and accounting businesses should explain the problems they solve, engagement models, team expertise and relevant outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The website should turn specialist knowledge into understandable business value.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fintech_and_Financial_Businesses\"><\/span><strong>Fintech and Financial Businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">These companies may require clear product explanations, security information, onboarding journeys, educational content and regulated disclosures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trust and usability should be considered throughout the experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Practical_Chicago_B2B_Website_Redesign_Process\"><\/span><strong>A Practical Chicago B2B Website Redesign Process<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Business_and_Stakeholder_Discovery\"><\/span><strong>1. Business and Stakeholder Discovery<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Identify business priorities, services, audiences, markets, technical systems and internal concerns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Website_and_Content_Audit\"><\/span><strong>2. Website and Content Audit<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Review analytics, pages, documents, search visibility, forms, technology and content gaps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Buyer_Research\"><\/span><strong>3. Buyer Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Interview customers, sales teams, support teams and subject-matter experts to understand real decision journeys.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Information_Architecture\"><\/span><strong>4. Information Architecture<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Plan services, industries, products, resources and conversion paths.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Content_Planning\"><\/span><strong>5. Content Planning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Determine which content should be retained, rewritten, combined, removed or created.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Wireframing\"><\/span><strong>6. Wireframing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Define page hierarchy, information priority, forms and interactions before final visual design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Interface_and_Design-System_Creation\"><\/span><strong>7. Interface and Design-System Creation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Develop reusable components for products, services, case studies, resources and conversion elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Technical_Development\"><\/span><strong>8. Technical Development<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Build the frontend, CMS, backend functions, search, filters, APIs and integrations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Content_Migration\"><\/span><strong>9. Content Migration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Move content carefully while protecting metadata, links, documents and valuable URLs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Quality_Assurance\"><\/span><strong>10. Quality Assurance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Test mobile usability, browsers, forms, performance, accessibility, search and system integrations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Launch_Preparation\"><\/span><strong>11. Launch Preparation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Implement redirects, validate analytics, submit sitemaps and prepare monitoring.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Post-Launch_Improvement\"><\/span><strong>12. Post-Launch Improvement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Review user behavior, enquiries, sales feedback and technical performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Questions_to_Ask_a_Website_Redesign_Partner\"><\/span><strong>Questions to Ask a Website Redesign Partner<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before appointing a team, Chicago B2B companies should ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How will you understand our buyers and sales process?<\/li>\n\n\n\n<li>Can you structure complex products or services?<\/li>\n\n\n\n<li>How will you protect existing search visibility?<\/li>\n\n\n\n<li>Can you integrate the website with our CRM or ERP?<\/li>\n\n\n\n<li>How will technical documents be managed?<\/li>\n\n\n\n<li>Can our internal team update the website?<\/li>\n\n\n\n<li>What is your approach to performance?<\/li>\n\n\n\n<li>How will mobile tables and product catalogs work?<\/li>\n\n\n\n<li>How will accessibility be tested?<\/li>\n\n\n\n<li>Can the platform support future portals or digital tools?<\/li>\n\n\n\n<li>What happens after launch?<\/li>\n\n\n\n<li>How will redesign success be measured?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The answers should connect design decisions to business requirements. A partner focused only on visual preferences may overlook the systems and buyer journeys that determine long-term results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turn_the_Website_Into_a_Useful_B2B_Sales_Platform\"><\/span><strong>Turn the Website Into a Useful B2B Sales Platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A strong B2B website makes complicated information easier to evaluate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It helps a procurement manager verify capabilities, an engineer access specifications, an executive understand business value and a salesperson continue the conversation with a better-informed prospect.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Chicago manufacturing, logistics and professional-service companies, an effective redesign should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reflect the current business position<\/li>\n\n\n\n<li>Organize services around buyer needs<\/li>\n\n\n\n<li>Explain technical capabilities clearly<\/li>\n\n\n\n<li>Provide relevant evidence<\/li>\n\n\n\n<li>Support different decision-makers<\/li>\n\n\n\n<li>Integrate with sales systems<\/li>\n\n\n\n<li>Work well on mobile devices<\/li>\n\n\n\n<li>Protect search visibility<\/li>\n\n\n\n<li>Make content easier to manage<\/li>\n\n\n\n<li>Measure qualified business actions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">OriginUX combines research, product design and development to create scalable websites for companies with complex audiences, services and technical requirements. Businesses planning a redesign can<a href=\"https:\/\/www.originux.com\/resources\/contact-us\/\"> discuss their website requirements with the team<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_often_should_a_Chicago_B2B_company_redesign_its_website\"><\/span><strong>How often should a Chicago B2B company redesign its website?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There is no fixed schedule. A redesign should be considered when the website no longer represents the company, creates technical risks, performs poorly on mobile devices or fails to support current sales and content requirements. Smaller improvements may be enough when the structure and technology remain suitable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_should_a_manufacturing_website_include\"><\/span><strong>What should a manufacturing website include?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A manufacturing website should clearly present products, processes, materials, applications, certifications, facilities and quote requirements. Technical documents can support the content, but essential information should also be available directly on the webpage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_a_logistics_website_generate_more_qualified_leads\"><\/span><strong>How can a logistics website generate more qualified leads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The website should explain coverage, transportation modes, industries, technology and service requirements. Quote forms should collect the information required to assess the opportunity, while sales enquiries should be separated from shipment support and carrier requests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_a_B2B_company_keep_its_existing_CMS_during_a_redesign\"><\/span><strong>Should a B2B company keep its existing CMS during a redesign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The existing CMS can be retained when it remains secure, supported and capable of handling the new content structure. Replacement may be necessary when the platform limits performance, integrations, editing, scalability or future development.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_a_redesign_protect_existing_SEO_performance\"><\/span><strong>How can a redesign protect existing SEO performance?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The team should audit existing URLs, traffic, rankings and backlinks before changing the structure. Valuable pages should be retained or improved, and removed URLs should be redirected directly to the most relevant new pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_long_does_a_B2B_website_redesign_take\"><\/span><strong>How long does a B2B website redesign take?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The timeline depends on the number of pages, product complexity, research, content readiness, integrations and approval process. A corporate marketing website will usually require less work than a website with a large catalog, portal, advanced search or ERP integration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_difference_between_a_website_refresh_and_a_redesign\"><\/span><strong>What is the difference between a website refresh and a redesign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A refresh primarily changes visual elements such as colors, typography and imagery. A redesign may change positioning, navigation, content, user journeys, forms, technology and integrations. Companies with structural or technical problems generally need more than a visual refresh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_should_a_B2B_company_measure_redesign_success\"><\/span><strong>How should a B2B company measure redesign success?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Useful measurements include qualified enquiries, quote completions, document downloads, product engagement, target-account visits, mobile performance and contributions to the sales pipeline. Traffic should be considered alongside enquiry quality and commercial outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chicago businesses operate within one of the most diverse commercial ecosystems in the United States. The region connects manufacturing, transportation and logistics, financial services, technology, food production, life sciences and professional services. World Business Chicago identifies manufacturing, transportation and logistics, fintech, life sciences and healthcare among the industries where the region has significant strengths. It&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/\">Continue reading <span class=\"screen-reader-text\">Website Redesign Strategies for Chicago B2B, Manufacturing and Logistics Companies<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5855","post","type-post","status-publish","format-standard","hentry","category-blog","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website Redesign Strategies for Chicago B2B, Manufacturing and Logistics Companies - OriginUX Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Redesign Strategies for Chicago B2B, Manufacturing and Logistics Companies - OriginUX Studio\" \/>\n<meta property=\"og:description\" content=\"Chicago businesses operate within one of the most diverse commercial ecosystems in the United States. The region connects manufacturing, transportation and logistics, financial services, technology, food production, life sciences and professional services. World Business Chicago identifies manufacturing, transportation and logistics, fintech, life sciences and healthcare among the industries where the region has significant strengths. It&hellip; Continue reading Website Redesign Strategies for Chicago B2B, Manufacturing and Logistics Companies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"OriginUX Studio\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-27T10:24:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T10:24:41+00:00\" \/>\n<meta name=\"author\" content=\"master.origin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"master.origin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/\"},\"author\":{\"name\":\"master.origin\",\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/person\/735b211d8a21c6181bb758144923ef3c\"},\"headline\":\"Website Redesign Strategies for Chicago B2B, Manufacturing and Logistics Companies\",\"datePublished\":\"2026-07-27T10:24:37+00:00\",\"dateModified\":\"2026-07-27T10:24:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/\"},\"wordCount\":4511,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#organization\"},\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/\",\"url\":\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/\",\"name\":\"Website Redesign Strategies for Chicago B2B, Manufacturing and Logistics Companies - OriginUX Studio\",\"isPartOf\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#website\"},\"datePublished\":\"2026-07-27T10:24:37+00:00\",\"dateModified\":\"2026-07-27T10:24:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.originux.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Website Redesign Strategies for Chicago B2B, Manufacturing and Logistics Companies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.originux.com\/resources\/#website\",\"url\":\"https:\/\/www.originux.com\/resources\/\",\"name\":\"OriginUX Studio\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.originux.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.originux.com\/resources\/#organization\",\"name\":\"OriginUX Studio\",\"url\":\"https:\/\/www.originux.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png\",\"contentUrl\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png\",\"width\":120,\"height\":120,\"caption\":\"OriginUX Studio\"},\"image\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/person\/735b211d8a21c6181bb758144923ef3c\",\"name\":\"master.origin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/356acc98edd1351e180a192318e3335999f553b20c01c8a00391239e394d4727?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/356acc98edd1351e180a192318e3335999f553b20c01c8a00391239e394d4727?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/356acc98edd1351e180a192318e3335999f553b20c01c8a00391239e394d4727?s=96&d=mm&r=g\",\"caption\":\"master.origin\"},\"sameAs\":[\"https:\/\/www.originux.com\"],\"url\":\"https:\/\/www.originux.com\/resources\/author\/master-origin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Website Redesign Strategies for Chicago B2B, Manufacturing and Logistics Companies - OriginUX Studio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/","og_locale":"en_US","og_type":"article","og_title":"Website Redesign Strategies for Chicago B2B, Manufacturing and Logistics Companies - OriginUX Studio","og_description":"Chicago businesses operate within one of the most diverse commercial ecosystems in the United States. The region connects manufacturing, transportation and logistics, financial services, technology, food production, life sciences and professional services. World Business Chicago identifies manufacturing, transportation and logistics, fintech, life sciences and healthcare among the industries where the region has significant strengths. It&hellip; Continue reading Website Redesign Strategies for Chicago B2B, Manufacturing and Logistics Companies","og_url":"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/","og_site_name":"OriginUX Studio","article_published_time":"2026-07-27T10:24:37+00:00","article_modified_time":"2026-07-27T10:24:41+00:00","author":"master.origin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"master.origin","Est. reading time":"20 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#article","isPartOf":{"@id":"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/"},"author":{"name":"master.origin","@id":"https:\/\/www.originux.com\/resources\/#\/schema\/person\/735b211d8a21c6181bb758144923ef3c"},"headline":"Website Redesign Strategies for Chicago B2B, Manufacturing and Logistics Companies","datePublished":"2026-07-27T10:24:37+00:00","dateModified":"2026-07-27T10:24:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/"},"wordCount":4511,"commentCount":0,"publisher":{"@id":"https:\/\/www.originux.com\/resources\/#organization"},"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/","url":"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/","name":"Website Redesign Strategies for Chicago B2B, Manufacturing and Logistics Companies - OriginUX Studio","isPartOf":{"@id":"https:\/\/www.originux.com\/resources\/#website"},"datePublished":"2026-07-27T10:24:37+00:00","dateModified":"2026-07-27T10:24:41+00:00","breadcrumb":{"@id":"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.originux.com\/resources\/blog\/website-redesign-strategies-for-chicago-b2b-manufacturing-and-logistics-companies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.originux.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Website Redesign Strategies for Chicago B2B, Manufacturing and Logistics Companies"}]},{"@type":"WebSite","@id":"https:\/\/www.originux.com\/resources\/#website","url":"https:\/\/www.originux.com\/resources\/","name":"OriginUX Studio","description":"","publisher":{"@id":"https:\/\/www.originux.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.originux.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.originux.com\/resources\/#organization","name":"OriginUX Studio","url":"https:\/\/www.originux.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png","contentUrl":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png","width":120,"height":120,"caption":"OriginUX Studio"},"image":{"@id":"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.originux.com\/resources\/#\/schema\/person\/735b211d8a21c6181bb758144923ef3c","name":"master.origin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/356acc98edd1351e180a192318e3335999f553b20c01c8a00391239e394d4727?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/356acc98edd1351e180a192318e3335999f553b20c01c8a00391239e394d4727?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/356acc98edd1351e180a192318e3335999f553b20c01c8a00391239e394d4727?s=96&d=mm&r=g","caption":"master.origin"},"sameAs":["https:\/\/www.originux.com"],"url":"https:\/\/www.originux.com\/resources\/author\/master-origin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts\/5855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/comments?post=5855"}],"version-history":[{"count":1,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts\/5855\/revisions"}],"predecessor-version":[{"id":5856,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts\/5855\/revisions\/5856"}],"wp:attachment":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/media?parent=5855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/categories?post=5855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/tags?post=5855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}