{"id":489,"date":"2021-10-08T06:43:53","date_gmt":"2021-10-08T06:43:53","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=489"},"modified":"2022-04-12T13:05:42","modified_gmt":"2022-04-12T13:05:42","slug":"can-ux-be-your-trump-card-secret-weapon-for-better-ranking","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/","title":{"rendered":"Can UX be your Trump Card secret weapon for better ranking?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#So_far_we_have_understood_how_UX_and_SEO_are_in_an_endless_loop\" >So far, we have understood how UX and SEO are in an endless loop:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#Few_good_examples_of_UX\" >Few good examples of UX :<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#Stan\" >Stan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#Zoom\" >Zoom<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#How_can_UX_be_your_trump_card_to_rank_better\" >How can UX be your trump card to rank better?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#The_human_experienced_design_contains\" >The human experienced design contains:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#Here_are_the_few_ways_to_help_websites_raise_the_bar\" >Here are the few ways to help websites raise the bar:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#Check_the_bounce_rate\" >Check the bounce rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#Use_colours_and_shadows\" >Use colours and shadows<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#CTA_on_different_landing_pages\" >CTA on different landing pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#Interactive_elements\" >Interactive elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#Typography\" >Typography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#UX_writing_Content\" >UX writing (Content)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#Takeaways\" >Takeaways:<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>According to <strong>user experience statistics, 79%<\/strong> of internet users who don\u2019t like a site\u2019s UX and UI will start searching for other sources right away. Be where your target audience is, with SEO rankings aided by good UX and UI.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_far_we_have_understood_how_UX_and_SEO_are_in_an_endless_loop\"><\/span>So far, we have understood how UX and SEO are in an endless loop:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Search engine optimization (SEO)<\/strong> aims to rank your website <em>higher or lower in search results, which influences its success.<\/em><\/li><li><strong>Efficient UX and behavioural design<\/strong> principles, guide the users engage with the website and help achieve both <em>user goals and key events<\/em> as defined by the business<\/li><li>This type of behaviour results in <strong>quality time<\/strong> spent by users on the site. This parameter in turn contributes to making the website <a href=\"#\">rank high<\/a> in Search Engines<\/li><\/ul>\n\n\n\n<p><strong><em>Kim Krause Berg<\/em><\/strong>, in a Twitter poll, asked her followers<\/p>\n\n\n\n<p>Two website walks into a bar<\/p>\n\n\n\n<p><strong>1st website<\/strong>: Completes all the criteria to achieve high ranking in search engines<\/p>\n\n\n\n<p><strong>2nd website<\/strong>: Has an outstanding Information Architecture<\/p>\n\n\n\n<p>The crowd follows both the website into the bar<\/p>\n\n\n\n<p><em>Whom do you think the bartender will serve first?<\/em><\/p>\n\n\n\n<p>The replies on the poll were mixed, but to understand the difference between both, let&#8217;s take a look at what makes a good UX.<\/p>\n\n\n\n<p><em><strong>Levent Gurses<\/strong> defines user experience as a journey that starts from the first glance of a brand or an ad or the first step into a store and continues through the product or service used to get customer support and upgrade to newer versions<\/em>. The <strong>totality of this journey<\/strong> is what defines the user experience.<\/p>\n\n\n\n<p><strong>UX<\/strong> acts as a <em>bridge that combines<\/em> <strong>user<\/strong> and <strong>business goals<\/strong> with the help of research, user journeys, information architecture, and other design elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Few_good_examples_of_UX\"><\/span>Few good examples of UX :<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>UXPlanet lists Stan as one of the good UX designs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stan\"><\/span>Stan<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Australia&#8217;s number one video streaming app, which informs users when their connection is changed from Wifi to a 3g\/4g connection. This allows users to<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Visibility of System status<\/strong><\/li><li>Help users <strong>recognize, diagnose<\/strong>, and <strong>recover<\/strong> from errors<\/li><li>Builds <strong>trust factor<\/strong> with the user and help the user feel a sense of control.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"377\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/01\/stan.jpg\" alt=\"\" class=\"wp-image-503\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/stan.jpg 577w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/stan-300x196.jpg 300w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zoom\"><\/span>Zoom<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Zoom + Google meet has strong growth of over <strong>300 million<\/strong> users due to pandemic<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>If we look at the zoom&#8217;s homepage(landing page), one can find everything in the four buttons<\/li><li>Zoom has tried to keep it <strong>simple yet effective<\/strong><\/li><li>Single page access to all the crucial user goals<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"393\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/01\/zoom.jpg\" alt=\"\" class=\"wp-image-507\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/zoom.jpg 576w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/zoom-300x205.jpg 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_UX_be_your_trump_card_to_rank_better\"><\/span><strong>How can UX be your trump card to rank better?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Here is the list of a few problems UX can help solve are:<\/p>\n\n\n\n<ul class=\"counter--list\">\n\t\t<li>Page Speed<\/li>\n\t\t<li>Content<\/li>\n\t\t<li>Dwell Time<\/li>\n\t\t<li>Multiple device accessibility<\/li>\n\t\t<li>Site Navigation\/structure<\/li>\n<\/ul>\n\n\n\n<p>So, who will the bartender serve first?<\/p>\n\n\n\n<p><strong>Kim Krause<\/strong> mentions the metrics set for deciding to whom the bartender will serve first are primarily technical. The existing metrics include <strong>fast loading pages<\/strong> and <strong>security signals<\/strong>.<\/p>\n\n\n\n<p>The replies included from top SEO observers who said the website had earned Google&#8217;s SEO badge will be served first. However, others pointed out that with a unique site structure, people will engage and interact with the second website more.<\/p>\n\n\n\n<p>Reply from Google was: &#8220;<em>So, you&#8217;re saying both meet at a different bar, but at the same bar?<\/em>&#8221; John Mueller asked me on Twitter.&#8221;<\/p>\n\n\n\n<p>But what if it&#8217;s time to raise the bar?<\/p>\n\n\n\n<p>When a user (maybe not a lead) visits the website, they are not only a guest but can become an admirer. It is a sign of respect to present a <strong>well designed, user-friendly website<\/strong>.<\/p>\n\n\n\n<p>The bartender may serve the website first, which can control the traffic and helps in security signals. Still, these <strong>metrics are not enough<\/strong> to explain how a <a href=\"#\">user interacts<\/a> and which website will allow a user to <a href=\"#\">achieve desired goals<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_human_experienced_design_contains\"><\/span>The human experienced design contains:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Creative User Interface<\/li><li>Privacy<\/li><li>Well defined user journey<\/li><li>Accessibility<\/li><li>Performance<\/li><li>Usability<\/li><li>Human factors<\/li><li>Information Architecture<\/li><li>Conversion and Persuasive design<\/li><li>Inclusive, Responsive, Universal design<\/li><li>Desirability<\/li><li>Trust<\/li><li>Authority<\/li><li>No pain points<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Here_are_the_few_ways_to_help_websites_raise_the_bar\"><\/span><strong>Here are the few ways to help websites raise the bar:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"one wp-block-heading\"><span class=\"ez-toc-section\" id=\"Check_the_bounce_rate\"><\/span>Check the bounce rate<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Here, the website needs to notice <strong>what elements<\/strong> on the page are making the users go back to search engines. For example, is the sign-up screen on the landing page making users leave the site?<\/p>\n\n\n\n<h4 class=\"one two wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_colours_and_shadows\"><\/span>Use colours and shadows<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The &#8216;<strong>buy now<\/strong>\u2019 button on various e-commerce sites is of <a href=\"#\">bright colours<\/a>. Flipkart, one of India&#8217;s largest e-commerce websites uses <em>contrast colour psychology<\/em> wherein the entire webpage one element is of a completely different colour. Flipkart&#8217;s buy now&#8217; button is in <strong>bright orange<\/strong>. The colour <strong>red\/orange<\/strong> creates a <em><a href=\"#\">sense of urgency<\/a><\/em> and makes the user take action.<\/p>\n\n\n\n<h4 class=\"one three wp-block-heading\"><span class=\"ez-toc-section\" id=\"CTA_on_different_landing_pages\"><\/span>CTA on different landing pages<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Call to action <strong>visibility<\/strong> and <strong>accessibility<\/strong> is one of the most important things to keep in mind. If the website has a 3-4 landing page, it should <em>focus on keeping CTAs<\/em> on every page for the user to take action as soon as they land on the page.<\/p>\n\n\n\n<h4 class=\"one four wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interactive_elements\"><\/span>Interactive elements<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong>Year of Great site<\/strong> is one of the examples of how the site uses not only good photos and videos but also other <strong><em>interactive animation<\/em><\/strong> such as <em>illustrations, 3D elements, realistic real-time lighting, and other design elements<\/em>.<\/p>\n\n\n\n<h4 class=\"one five wp-block-heading\"><span class=\"ez-toc-section\" id=\"Typography\"><\/span>Typography<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The <strong>type of font<\/strong> on your website can also play a massive role in <strong>engaging<\/strong> the user with the site. People are used to getting helpful information in the form of text, and it is the designer&#8217;s job to make it <em>effective and transparent<\/em>.<\/p>\n\n\n\n<h4 class=\"one six wp-block-heading\"><span class=\"ez-toc-section\" id=\"UX_writing_Content\"><\/span>UX writing (Content)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The user has not engaged with the website with one feature but multiple features. <strong>Writing quality content<\/strong> is also a part of it. If we look at <strong><em>Spotify&#8217;s<\/em><\/strong> example, it says &#8216;<em>Listening is everything&#8217; and access to millions of songs and podcasts<\/em>. The user is informed yet feels with little yet practical text why they should sign up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Takeaways\"><\/span><strong>Takeaways:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These were a few of the best practices to help you win the game of <strong>SEO<\/strong>. One way is by making your UX design more user friendly, intuitive and appealing for users who will be looking up <em>relevant information on Google or other search engine results pages (SERP<\/em>). A <strong>well-designed interface<\/strong> can easily shift a site\u2019s ranking from low-ranked position number 1 all the way up to first place!<\/p>\n\n\n\n<p>The beauty of <strong>UX<\/strong> is that it can be a powerful <a href=\"#\">tool for ranking high<\/a> in search engine results. When creating designs, always think about <em>how users will interact with them and find the most useful parts<\/em>; give all pages equal weighting so there&#8217;s no bias towards anyone page on your website &#8211; including<strong> 404s!<\/strong> Make sure everything has clear <strong>calls-to-action (CTAs)<\/strong> which encourage visitors to take specific actions like purchasing products or signing up as subscribers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to user experience statistics, 79% of internet users who don\u2019t like a site\u2019s UX and UI will start searching for other sources right away. Be where your target audience is, with SEO rankings aided by good UX and UI. So far, we have understood how UX and SEO are in an endless loop: Search&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/\">Continue reading <span class=\"screen-reader-text\">Can UX be your Trump Card secret weapon for better ranking?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[7,6],"class_list":["post-489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-seo","tag-ux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can UX be your Trump Card Secret Weapon for Better Ranking?<\/title>\n<meta name=\"description\" content=\"UX acts as a bridge combining user and business goals. A better UX helps to achieve both user goals and key events. Here is how you can improve your site&#039;s performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can UX be your Trump Card Secret Weapon for Better Ranking?\" \/>\n<meta property=\"og:description\" content=\"UX acts as a bridge combining user and business goals. A better UX helps to achieve both user goals and key events. Here is how you can improve your site&#039;s performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/\" \/>\n<meta property=\"og:site_name\" content=\"OriginUX Studio\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-08T06:43:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-12T13:05:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/blog-listing-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"651\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"developer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"developer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/\"},\"author\":{\"name\":\"developer\",\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/person\/a461b353e7858d1a9c151e3555d4e3e7\"},\"headline\":\"Can UX be your Trump Card secret weapon for better ranking?\",\"datePublished\":\"2021-10-08T06:43:53+00:00\",\"dateModified\":\"2022-04-12T13:05:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/\"},\"wordCount\":1132,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/blog-listing-9.png\",\"keywords\":[\"SEO\",\"UX\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/\",\"url\":\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/\",\"name\":\"Can UX be your Trump Card Secret Weapon for Better Ranking?\",\"isPartOf\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/blog-listing-9.png\",\"datePublished\":\"2021-10-08T06:43:53+00:00\",\"dateModified\":\"2022-04-12T13:05:42+00:00\",\"description\":\"UX acts as a bridge combining user and business goals. A better UX helps to achieve both user goals and key events. Here is how you can improve your site's performance.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#primaryimage\",\"url\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/blog-listing-9.png\",\"contentUrl\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/blog-listing-9.png\",\"width\":650,\"height\":651,\"caption\":\"img\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.originux.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can UX be your Trump Card secret weapon for better ranking?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.originux.com\/resources\/#website\",\"url\":\"https:\/\/www.originux.com\/resources\/\",\"name\":\"OriginUX Studio\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.originux.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.originux.com\/resources\/#organization\",\"name\":\"OriginUX Studio\",\"url\":\"https:\/\/www.originux.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png\",\"contentUrl\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png\",\"width\":120,\"height\":120,\"caption\":\"OriginUX Studio\"},\"image\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/person\/a461b353e7858d1a9c151e3555d4e3e7\",\"name\":\"developer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d8684b89bdd0ee06a1ec43e071bb78e0c09b71b661f02a9c915021a05e5b7262?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d8684b89bdd0ee06a1ec43e071bb78e0c09b71b661f02a9c915021a05e5b7262?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d8684b89bdd0ee06a1ec43e071bb78e0c09b71b661f02a9c915021a05e5b7262?s=96&d=mm&r=g\",\"caption\":\"developer\"},\"url\":\"https:\/\/www.originux.com\/resources\/author\/developer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can UX be your Trump Card Secret Weapon for Better Ranking?","description":"UX acts as a bridge combining user and business goals. A better UX helps to achieve both user goals and key events. Here is how you can improve your site's performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/","og_locale":"en_US","og_type":"article","og_title":"Can UX be your Trump Card Secret Weapon for Better Ranking?","og_description":"UX acts as a bridge combining user and business goals. A better UX helps to achieve both user goals and key events. Here is how you can improve your site's performance.","og_url":"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/","og_site_name":"OriginUX Studio","article_published_time":"2021-10-08T06:43:53+00:00","article_modified_time":"2022-04-12T13:05:42+00:00","og_image":[{"width":650,"height":651,"url":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/blog-listing-9.png","type":"image\/png"}],"author":"developer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"developer","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#article","isPartOf":{"@id":"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/"},"author":{"name":"developer","@id":"https:\/\/www.originux.com\/resources\/#\/schema\/person\/a461b353e7858d1a9c151e3555d4e3e7"},"headline":"Can UX be your Trump Card secret weapon for better ranking?","datePublished":"2021-10-08T06:43:53+00:00","dateModified":"2022-04-12T13:05:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/"},"wordCount":1132,"commentCount":0,"publisher":{"@id":"https:\/\/www.originux.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/blog-listing-9.png","keywords":["SEO","UX"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/","url":"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/","name":"Can UX be your Trump Card Secret Weapon for Better Ranking?","isPartOf":{"@id":"https:\/\/www.originux.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#primaryimage"},"image":{"@id":"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/blog-listing-9.png","datePublished":"2021-10-08T06:43:53+00:00","dateModified":"2022-04-12T13:05:42+00:00","description":"UX acts as a bridge combining user and business goals. A better UX helps to achieve both user goals and key events. Here is how you can improve your site's performance.","breadcrumb":{"@id":"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#primaryimage","url":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/blog-listing-9.png","contentUrl":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/01\/blog-listing-9.png","width":650,"height":651,"caption":"img"},{"@type":"BreadcrumbList","@id":"https:\/\/www.originux.com\/resources\/blog\/can-ux-be-your-trump-card-secret-weapon-for-better-ranking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.originux.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Can UX be your Trump Card secret weapon for better ranking?"}]},{"@type":"WebSite","@id":"https:\/\/www.originux.com\/resources\/#website","url":"https:\/\/www.originux.com\/resources\/","name":"OriginUX Studio","description":"","publisher":{"@id":"https:\/\/www.originux.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.originux.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.originux.com\/resources\/#organization","name":"OriginUX Studio","url":"https:\/\/www.originux.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png","contentUrl":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png","width":120,"height":120,"caption":"OriginUX Studio"},"image":{"@id":"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.originux.com\/resources\/#\/schema\/person\/a461b353e7858d1a9c151e3555d4e3e7","name":"developer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d8684b89bdd0ee06a1ec43e071bb78e0c09b71b661f02a9c915021a05e5b7262?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d8684b89bdd0ee06a1ec43e071bb78e0c09b71b661f02a9c915021a05e5b7262?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8684b89bdd0ee06a1ec43e071bb78e0c09b71b661f02a9c915021a05e5b7262?s=96&d=mm&r=g","caption":"developer"},"url":"https:\/\/www.originux.com\/resources\/author\/developer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts\/489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/comments?post=489"}],"version-history":[{"count":25,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts\/489\/revisions"}],"predecessor-version":[{"id":1581,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts\/489\/revisions\/1581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/media\/1346"}],"wp:attachment":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/media?parent=489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/categories?post=489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/tags?post=489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}