{"id":298,"date":"2021-12-08T09:10:34","date_gmt":"2021-12-08T09:10:34","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=298"},"modified":"2022-05-20T12:50:45","modified_gmt":"2022-05-20T12:50:45","slug":"the-growth-game-5-ways-to-flex-your-ux-to-rank-better-in-seo","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/the-growth-game-5-ways-to-flex-your-ux-to-rank-better-in-seo\/","title":{"rendered":"The growth game: 5 ways to flex your UX to rank better in SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-growth-game-5-ways-to-flex-your-ux-to-rank-better-in-seo\/#Lets_first_understand_how_SEO_works\" >Let\u2019s first understand how SEO works:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-growth-game-5-ways-to-flex-your-ux-to-rank-better-in-seo\/#The_top_metrics_on_the_consideration_list_are\" >The top metrics on the consideration list are:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-growth-game-5-ways-to-flex-your-ux-to-rank-better-in-seo\/#5_UX_checkpoints_for_better_SEO_Ranking\" >5 UX checkpoints for better SEO Ranking<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>As we embrace Precision, Agility, Speed, Scale and Efficiency in how we redefine a website\u2019s experience, most businesses instinctively grasp the <strong>need to change<\/strong> in order to drive <strong>more growth<\/strong> and <strong>brand discoverability.<\/strong><\/p>\n\n\n\n<p>But to make it happen, they need to be more deliberate and disciplined to create an asset that\u2019s designed around the recommended <em>Google&#8217;s heart framework<\/em> to help <strong>achieve UX metrics.<\/strong><\/p>\n\n\n\n<p>These metrics play an essential role in providing a better experience to users which meets <strong>users\u2019 goals<\/strong> and <strong>business goals<\/strong>.<\/p>\n\n\n\n<p>In this article, we talk about <strong>five common SEO problems<\/strong> which <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">UX can solve<\/a>. These problems will help give a better understanding of how SEO is not only about the abundance of keywords but user experience too.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lets_first_understand_how_SEO_works\"><\/span>Let\u2019s first understand how SEO works:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><em><strong>Search Engine Optimization<\/strong><\/em> is a process that an organization goes through to ensure that its <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">site ranks high<\/a> on search engines.<\/p>\n\n\n\n<p><strong>Google<\/strong> uses over <strong>200<\/strong> metrics to optimize a website. These metrics help Google rank the website according to their SEO and give users access to the <a style=\"text-decoration: underline; color: #000000;\" href=\"#\">right and necessary information<\/a>. Ranking of websites also helps the search engine <em>gain trust with its user, as the user is assured when searching for anything on the website<\/em>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_top_metrics_on_the_consideration_list_are\"><\/span>The top metrics on the consideration list are:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"counter--list\">\n\t\t<li>Keyword relevancy<\/li>\n\t\t<li>Ease of navigation<\/li>\n\t\t<li>Site Structure<\/li>\n\t\t<li>Content relevancy<\/li>\n\t\t<li>User Experience metrics<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_UX_checkpoints_for_better_SEO_Ranking\"><\/span>5 UX checkpoints for better SEO Ranking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h5 class=\"one wp-block-heading\"><b>Page Speed<\/b><\/h5>\n\n\n\n<p><strong>The speed time<\/strong> of your website is as important as putting the right keywords. <em>Human attention span has come down to eight seconds<\/em>, and a small thing like the <strong>upload of the page<\/strong> can make users leave the site at that moment.<\/p>\n\n\n\n<h6 class=\"ux--helps wp-block-heading\"><strong>How UX helps:<\/strong><\/h6>\n\n\n\n<p>Visitors often leave your website if it takes a <strong>lot of time to load<\/strong>. When it comes to web development, the <a href=\"#\">goal is to keep visitors engaged<\/a> with the page and provide the best experience possible, regardless of device or network type, and that is where a good UX comes into the picture. Simple effective techniques like optimised photos, animation, fonts, and texts aid in the speed of the page by a lot.<\/p>\n\n\n\n<h5 class=\"one two wp-block-heading\"><b>Relevancy and context<\/b><\/h5>\n\n\n\n<p>While <strong>website content<\/strong> and <strong>keywords<\/strong> are important for the website to have better rankings, <strong>text-heavy pages<\/strong> can make the comprehension extremely cumbersome for the user.<\/p>\n\n\n\n<p>Establishing a context with your website visitors is important, and this can be <em>improved by using easy-to-read pieces, designed based on the <strong>UX laws<\/strong><\/em>.<\/p>\n\n\n\n<p>Using apt headers, titles, descriptions, graphics, and representation of content via bullet or number lists can help <strong>Google promote<\/strong> your content under <a href=\"#\">featured snippets<\/a>.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>How UX helps:<\/strong><\/h6>\n\n\n\n<p>Use context to your advantage by employing <strong>good UX designs<\/strong>. Interacting with a new website might be confusing, but a large amount of <a href=\"#\">explanatory language<\/a> can be an <strong>inconvenience<\/strong> to a regular user. Tailor these <strong>two groups&#8217;<\/strong> experiences in distinct ways. <em>As users return, begin to eliminate instructions and provide more advanced functionality.<\/em><\/p>\n\n\n\n<h5 class=\"one three wp-block-heading\"><b>Dwell Time<\/b><\/h5>\n\n\n\n<p>Dwell time is the <strong>amount of time<\/strong> <a href=\"#\">Google searcher spends on a page<\/a> from the search results before returning to the SERPs. Many SEO professionals consider Dwell Time an important Google ranking signal.<\/p>\n\n\n\n<p>The dwell time helps search engines <strong>find out how much time<\/strong> a user is spending on the website before coming back to the SERPs. Here the websites have to create a hook for users coming for the first time, so <em>they can navigate easily and get access to what the website has to offer them<\/em>.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>How UX helps:<\/strong><\/h6>\n\n\n\n<p>The <strong>user experience<\/strong> could be a big factor in a <strong>low dwell time<\/strong> because readers who aren&#8217;t impressed with the above-the-fold UX or home page &#8211; at the least, won&#8217;t stay long.<\/p>\n\n\n\n<p>It&#8217;s also important to <strong>consider the content<\/strong>. If your introduction is <a href=\"#\">confusing<\/a> or doesn&#8217;t get to the point quickly enough, you may have a low dwell time. Alternatively, it&#8217;s possible <em>that your material doesn&#8217;t correspond to the user&#8217;s goal<\/em>.<\/p>\n\n\n\n<p>Thirdly, like discussed before, Page load is also an <strong>imperative factor<\/strong> when it comes to Dwell Time, if the page <a href=\"#\">doesn&#8217;t load fast<\/a>, visitors tend to leave. Therefore, optimising page load can also have a positive effect on Dwell Time.<\/p>\n\n\n\n<h5 class=\"one four wp-block-heading\"><b>Multiple Device accessibility<\/b><\/h5>\n\n\n\n<p>For both <strong>usability<\/strong> and <strong>SEO<\/strong>, multiple devices <strong><em>responsive design<\/em><\/strong> has become a must. <strong>Mobile searches<\/strong> account for more than half of all traffic. Sites that are not mobile-responsive risk alienating more than half of their visitors. <em>If your website is not responsive across devices<\/em> (such as tablets and different web browsers), your <strong>user engagement metrics<\/strong> will most likely suffer as a result.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>How UX helps:<\/strong><\/h6>\n\n\n\n<p>With the work from home scenes post-pandemic, mobile and personalised content consumption have given rise to smartphones and tablet usages. And <strong>responsive web design<\/strong> is the <a href=\"#\">game-changer<\/a> must-have to accommodate the growing range of screen sizes.<\/p>\n\n\n\n<p>While <strong>users interact<\/strong> with the desktop website via clicks, the mobile users interact via touch and swipes, making the responsive web a must. A <strong>mobile-first approach<\/strong> and focus on the <em>primary objectives first, removing unnecessary friction<\/em> caused through multiple click-throughs, placing <strong>CTAs<\/strong> wisely within easy reach areas can significantly leverage user engagement.<\/p>\n\n\n\n<h5 class=\"one five wp-block-heading\"><b>Site Navigation<\/b><\/h5>\n\n\n\n<p>Menus are one of the most important parts when it comes to designing an efficient website. The <strong>less complicated<\/strong> your <strong>menu navigation design<\/strong>, the better for site visitors as they have a specific goal in mind that will help them find what you offer on-time and easily <a href=\"#\">without getting lost<\/a> along their search process. Analytics data can give insights into how different designs affect performance so test out various options often!<\/p>\n\n\n\n<h6 class=\"wp-block-heading\"><strong>How UX helps:<\/strong><\/h6>\n\n\n\n<p>Orient people within your website with better UX. <strong>Tips<\/strong> like putting menu buttons on <em>familiar locations, understandable link labels, and using visual communication<\/em> to your advantage can help navigate your visitors through the website efficiently.<\/p>\n\n\n\n<p>There&#8217;s no denying that <strong>user experience<\/strong> is one of the most important criteria in <a href=\"#\">ranking your website<\/a> on search engine result pages. You must align your <strong>UX<\/strong> and <strong>SEO<\/strong> strategies if you want to improve your online presence and, as a result, your conversion rate.<\/p>\n\n\n\n<p>A better user <em>experience<\/em> <strong>equals<\/strong> better <em>search engine optimization<\/em>, and vice versa. Although SEO might attract visitors to your site, if the user experience is poor, you will rapidly lose them. In turn, UX sends <strong>engagement cues<\/strong> to search engine algorithms, which can either increase or degrade your ranking<\/p>\n\n\n\n<p>Without <strong>UX<\/strong> and <strong>SEO<\/strong>, your company will fall behind the competition in an ever-changing search ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we embrace Precision, Agility, Speed, Scale and Efficiency in how we redefine a website\u2019s experience, most businesses instinctively grasp the need to change in order to drive more growth and brand discoverability. But to make it happen, they need to be more deliberate and disciplined to create an asset that\u2019s designed around the recommended&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-growth-game-5-ways-to-flex-your-ux-to-rank-better-in-seo\/\">Continue reading <span class=\"screen-reader-text\">The growth game: 5 ways to flex your UX to rank better in SEO<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[6],"class_list":["post-298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Growth Game: 5 Ways to Flex your UX to Rank Better in SEO<\/title>\n<meta name=\"description\" content=\"To gain more growth and discoverability of a website, you need to flex your UX. SEO is not just keywords but UX too. Know more on ways to change UX metrics to rank better\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.originux.com\/resources\/blog\/the-growth-game-5-ways-to-flex-your-ux-to-rank-better-in-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Growth Game: 5 Ways to Flex your UX to Rank Better in SEO\" \/>\n<meta property=\"og:description\" content=\"To gain more growth and discoverability of a website, you need to flex your UX. SEO is not just keywords but UX too. 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