{"id":237,"date":"2020-10-22T08:54:16","date_gmt":"2020-10-22T08:54:16","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=237"},"modified":"2022-04-12T13:22:46","modified_gmt":"2022-04-12T13:22:46","slug":"personalization-of-user-profiling-to-increase-lead-gen-user-engagement-loyalty-for-lifestyle-and-beauty-brands","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/personalization-of-user-profiling-to-increase-lead-gen-user-engagement-loyalty-for-lifestyle-and-beauty-brands\/","title":{"rendered":"Personalization of user profiling to increase lead gen, user engagement, loyalty for lifestyle and beauty brands"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/personalization-of-user-profiling-to-increase-lead-gen-user-engagement-loyalty-for-lifestyle-and-beauty-brands\/#What_is_a_personalized_user_experience\" >What is a personalized user experience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/personalization-of-user-profiling-to-increase-lead-gen-user-engagement-loyalty-for-lifestyle-and-beauty-brands\/#Customization_vs_personalization\" >Customization vs personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/personalization-of-user-profiling-to-increase-lead-gen-user-engagement-loyalty-for-lifestyle-and-beauty-brands\/#Why_does_personalization_matter\" >Why does personalization matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/personalization-of-user-profiling-to-increase-lead-gen-user-engagement-loyalty-for-lifestyle-and-beauty-brands\/#What_are_the_benefits_of_personalization_in_e-commerce\" >What are the benefits of personalization in e-commerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/personalization-of-user-profiling-to-increase-lead-gen-user-engagement-loyalty-for-lifestyle-and-beauty-brands\/#How_does_personalization_improve_Lead_Gen\" >How does personalization improve Lead Gen?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.originux.com\/resources\/blog\/personalization-of-user-profiling-to-increase-lead-gen-user-engagement-loyalty-for-lifestyle-and-beauty-brands\/#How_can_this_also_help_in_User_Engagement\" >How can this also help in User Engagement?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.originux.com\/resources\/blog\/personalization-of-user-profiling-to-increase-lead-gen-user-engagement-loyalty-for-lifestyle-and-beauty-brands\/#How_can_brands_provide_a_personalized_user_experience\" >How can brands provide a personalized user experience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.originux.com\/resources\/blog\/personalization-of-user-profiling-to-increase-lead-gen-user-engagement-loyalty-for-lifestyle-and-beauty-brands\/#Future_of_Personalization_in_Ecommerce\" >Future of Personalization in Ecommerce<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Personalization<\/strong> has become a significant aspect in designing for user experience, especially in today\u2019s age of digitalization. It is a <strong>strategy<\/strong> now <strong>used by many lifestyle and beauty brands as well<\/strong>. Creating a personalized user experience, in this case, it is what works best to provide a sense of individuality among customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_personalized_user_experience\"><\/span><strong>What is a personalized user ex<\/strong>perience?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Personalization of user experience is a process that allows a <strong>product or service to fit seamlessly into a user\u2019s lifestyle\u2014<\/strong>personalizing enables a user to select the specifications that would only apply to them. Because every <strong>customer is unique<\/strong> and has their own user experience, <strong>personalization enhances that experience<\/strong> for them. It is not about creating a one-size-fits-all type product but one that varies from person to person.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"#\" style=\"text-decoration: underline; color: #000000;\">Examples of some beauty and lifestyle brands that provide personalized user experiences<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"479\" height=\"257\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-personalization-1-1.jpg\" alt=\"\" class=\"wp-image-252\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-personalization-1-1.jpg 479w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-personalization-1-1-300x161.jpg 300w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><figcaption>Proven-Custom Skincare<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"479\" height=\"257\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-personalization-2-1.jpg\" alt=\"\" class=\"wp-image-253\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-personalization-2-1.jpg 479w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-personalization-2-1-300x161.jpg 300w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><figcaption>Function of Beauty<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"479\" height=\"256\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-personalization-3.jpg\" alt=\"\" class=\"wp-image-254\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-personalization-3.jpg 479w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-personalization-3-300x160.jpg 300w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><figcaption>The Yes<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"479\" height=\"256\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-personalization-4.jpg\" alt=\"\" class=\"wp-image-255\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-personalization-4.jpg 479w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-personalization-4-300x160.jpg 300w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><figcaption>Vedix<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customization_vs_personalization\"><\/span><strong>Customization vs personalization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A fundamental definition of these two terms can be; <strong>the user does customization, whereas personalization is done for the user<\/strong>.<\/p>\n\n\n\n<p><strong>In customization<\/strong>, users are asked to identify their preferences, following which they are shown the products they prefer. Customization refers to the changes that users make to an operating system application or website by modifying settings.<\/p>\n\n\n\n<p>An example of this is Netflix. While signing up, Netflix asks users to select a bunch of shows and movies that fit their genre palette and then show them similar content.<\/p>\n\n\n\n<p><strong>Personalization<\/strong> aims to enhance the user experience by meeting their <strong>customer needs<\/strong>. It uses data points about the user to increase user relevancy. Personalization is something applications do on behalf of the users. Personalization <strong>uses basic demographics, behavioural patterns, and buying preferences<\/strong> to craft a marketing experience for a specific target audience.<\/p>\n\n\n\n<p>An example would be personalizing beauty products to your exact liking or preferences. The main goal of personalization is to deliver content and functionality that matches specific user needs and interests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_does_personalization_matter\"><\/span><strong>Why does personalization matter?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to Statista <strong>90%<\/strong> of US customers find marketing personalization very or somewhat appealing. Personalization has been called the <strong>future of UX by Forbes<\/strong>.<\/p>\n\n\n\n<p>On a lifestyle or beauty site, customers may be looking for something but they might be shown completely different things. This is where personalization comes in and offers them the <strong><em>freedom to personalize products based on what their concerns are<\/em><\/strong>.<\/p>\n\n\n\n<p>These could be size or hair type or skin type and skin goals. Each customer is different and it is the goal of UX to provide each of them with what they need.<\/p>\n\n\n\n<p>Personalization helps boost aspects such as <strong>improving user engagement, driving more leads and increasing brand loyalty<\/strong>. Personalizing based on intent leads to the root cause of personalization.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>A few key reasons as to why personalization matters are listed below:<\/strong><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Positive Customer Experience<\/strong><\/h5>\n\n\n\n<p>The most predominant advantage of having personalization in e-commerce is that it provides a positive customer experience, which will, in turn, <strong>increase the chances of users coming back<\/strong> and hence build a <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">long-term relationship<\/a> with customers.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Selective Attention<\/strong><\/h5>\n\n\n\n<p>Personalization allows brands to provide an e-commerce experience in <strong>curated products and targeted ads<\/strong> that can draw the selective attention of users. Taking control of the right incentive in your brands, like highly personalized products and advertisements, can also increase the purchase rate.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Easing Information Overload<\/strong><\/h5>\n\n\n\n<p>Personalization also reduces information overload. Instead of having customers <strong>bombarded by 100 things<\/strong> that they don\u2019t care about, personalizing makes sure they are <strong>shown fewer things<\/strong> but <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">more relevant to what they are interested in.<\/a><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Giving Customers the Control<\/strong><\/h5>\n\n\n\n<p>The human desire to have control is one of the reasons why personalization is so successful. Providing a personalized experience to customers <strong>allows them to think that they have control over their buying<\/strong>. Customers having control is a buying factor that can <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">positively influence their purchasing behaviour.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_personalization_in_e-commerce\"><\/span><strong>What are the benefits of personalization in e-commerce?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Earlier it used to be as simple as walking into a store and asking a worker to recommend a product suited to the customers\u2019 concerns. In this modern age of the digital era, e-commerce personalization is where it\u2019s at.According to Epilson, 80% of customers are more likely to purchase from a brand that provides a personalized experience.<\/p>\n\n\n\n<p>While walking into a store remains an option, personalizing an e-commerce experience would only bring more customers.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Let\u2019s look at some advantages of personalizing e-commerce experiences :<\/strong><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Improved Customer Experience<\/strong><\/h5>\n\n\n\n<p>e-commerce personalization helps build a long-term relationship with customers through personalized ads and products. Allowing customers to be a part of the design process to decide what their product would look like gives them a personal and intrigued experience.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Increase in Profit Margins<\/strong><\/h5>\n\n\n\n<p>Customers will be ready to pay for a more personalized facility. They understand that businesses require a dedicated team and resources for personalized product development.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Ensure Customer Loyalty<\/strong><\/h5>\n\n\n\n<p>A personalized user experience ensures customers that their voices and choices are being listened to hence making them feel special and letting them know that the company actively listens to them.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Get Customer Insights<\/strong><\/h5>\n\n\n\n<p>Paying attention to what and how customers are customizing their products will give you an idea of what they are looking for and where you might lack as a brand. Analyze customers\u2019 preferences and their likings and use the data to offer products based on them.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Increase in Average Order Size<\/strong><\/h5>\n\n\n\n<p>With specific related information made available to customers, there is a higher chance of them engaging with the site or app and, in turn, buying more per visit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_personalization_improve_Lead_Gen\"><\/span><strong>How does personalization improve Lead Gen?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In lead generation for e-commerce, a lead is someone who shows interest in your products or services. Ecommerce lead generation is a crucial part of creating success for your business. According to a <strong>study by Demand Gen<\/strong>, leads who are <strong>offered targeted content<\/strong> produce a <strong>20% increase in sales opportunities<\/strong>.<\/p>\n\n\n\n<p>Personalizing offers, content, and products that are <strong>catered to users\u2019 interests and actions<\/strong> makes it an ideal method to drive them down the customer pathway. The quality of leads gives an <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">idea of how likely they are to become customers.<\/a> Leads tend to come back to your brand if they think you understand their pain points.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_this_also_help_in_User_Engagement\"><\/span><strong>How can this also help in User Engagement?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the rapid growth of the internet, there is a big focus on <strong>increased human interaction in digital spaces<\/strong>, especially for personalization.<\/p>\n\n\n\n<p>Personalization has proved to engage users more effectively. <em>When users recognize products and services as personalized, it creates a sense of identity and connectedness<\/em>.<\/p>\n\n\n\n<p>Designing for personalization means incorporating various factors, <strong>from sharp visual elements to strong UX copywriting<\/strong> to create a connected experience that keeps users engaged. Personalized expertise allows brands to deliver targeted messaging and products, which helps increase user engagement and build customer relationships<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"429\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/how-can-this.jpg\" alt=\"\" class=\"wp-image-270\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/how-can-this.jpg 463w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/how-can-this-300x278.jpg 300w\" sizes=\"auto, (max-width: 463px) 100vw, 463px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_brands_provide_a_personalized_user_experience\"><\/span><strong>How can brands provide a personalized user experience?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Keeping customers happy and loyal requires a fine blend of optimizing your product offering and customer experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"pue-list\">Personalised Welcome<\/li><\/ul>\n\n\n\n<p>Creating personalized homepages is the front door to your brand. It is up to you to greet them in the best way possible. Online stores can understand customer behaviour even with one visit, which should be seen as an advantage.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"pue-list\">Offer Personalized Guides<\/li><\/ul>\n\n\n\n<p>Providing on-site assistance like size guides, quizzes, and style guides to your customers would help you understand them better and help users make better buying decisions.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"pue-list\">Understanding your audience<\/li><\/ul>\n\n\n\n<p>Understanding customer needs is the essence of personalization. Satisfying customer expectations requires a blend of technology and the proper knowledge necessary to do so.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li class=\"pue-list\">Personal recommendations<\/li><\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Product recommendations based on what your customer has been looking at or buying will constantly keep customers engaged and make them want to return. Incorporate product recommendations in emails.<\/p>\n\n\n\n<p>Gather as much data as possible and use this to fuel your personalization strategy.<\/p>\n\n\n\n<p>This way, you can understand customers, set goals and targets, and eventually even meet them. Understand where and how to personalize your brand site.<\/p>\n\n\n\n<p>When it comes to lifestyle and beauty brands, it is essential to look at each customer individually. Customer likes and dislikes are unique in their way, and products need to cater to these unique needs accordingly.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"#\" style=\"text-decoration: underline; color: #000000;\">Below are few examples of various personalization techniques<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"382\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/various-technique-1.jpg\" alt=\"\" class=\"wp-image-288\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/various-technique-1.jpg 773w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/various-technique-1-300x148.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/various-technique-1-768x380.jpg 768w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><figcaption>Haldi &#8211; Personalized Skincare Routine based on requirements<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"387\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/various-technique-2.jpg\" alt=\"\" class=\"wp-image-289\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/various-technique-2.jpg 773w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/various-technique-2-300x150.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/various-technique-2-768x384.jpg 768w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><figcaption>Puravida- Subscription-based personalized plans<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"405\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/various-technique-3.jpg\" alt=\"\" class=\"wp-image-290\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/various-technique-3.jpg 776w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/various-technique-3-300x157.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/various-technique-3-768x401.jpg 768w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption>Stitch Fix- Personalized style guides according to selected outfits + subscription service<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Future_of_Personalization_in_Ecommerce\"><\/span><strong>Future of Personalization in Ecommerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Personalization is the balance between automation technology and the marketer\u2019s emotional intelligence.<\/p>\n\n\n\n<p><strong>Merging digitization and personalization<\/strong> is the future of e-commerce, and brands that prioritize their customer requirements will only have an advantage at their hands.<\/p>\n\n\n\n<p>Today, customers may hardly imagine an e-commerce website without some form of consumer engagement practice. <strong>Factors<\/strong> such as <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">subscription services,<\/a> <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">personalized pricing<\/a> and <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">offers,<\/a> <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">AI,<\/a> and <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">machine learning<\/a> showcase the future of personalization. It is suggested that personalization through subscription services will occupy the majority of space in the e-commerce market.<\/p>\n\n\n\n<p>We live in an <strong>era of personalized technology<\/strong>, from applications to websites to products we use daily. UX design for customer experience is an ongoing process. Finding the right combination of personalization and optimizing it through repeated customer data analysis will help <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">create solutions with maximum potential<\/a>. It is only part of the path that brands slowly adapt to this practice to fulfil customer requirements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalization has become a significant aspect in designing for user experience, especially in today\u2019s age of digitalization. It is a strategy now used by many lifestyle and beauty brands as well. Creating a personalized user experience, in this case, it is what works best to provide a sense of individuality among customers. 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