{"id":203,"date":"2021-01-11T06:47:37","date_gmt":"2021-01-11T06:47:37","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=203"},"modified":"2023-03-13T13:14:54","modified_gmt":"2023-03-13T13:14:54","slug":"how-can-ux-and-cx-level-up-and-produce-absolute-user-delight","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/how-can-ux-and-cx-level-up-and-produce-absolute-user-delight\/","title":{"rendered":"How can UX and CX level up and produce absolute user delight?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-can-ux-and-cx-level-up-and-produce-absolute-user-delight\/#What_is_UX_and_why_UX\" >What is UX and why UX?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-can-ux-and-cx-level-up-and-produce-absolute-user-delight\/#What_is_CX\" >What is CX?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-can-ux-and-cx-level-up-and-produce-absolute-user-delight\/#Why_are_UX_and_CX_important\" >Why are UX and CX important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-can-ux-and-cx-level-up-and-produce-absolute-user-delight\/#How_can_UX_and_CX_complement_each_other\" >How can UX and CX complement each other?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-can-ux-and-cx-level-up-and-produce-absolute-user-delight\/#How_can_UX_and_CX_meet_and_produce_user_delight\" >How can UX and CX meet and produce user delight?<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_UX_and_why_UX\"><\/span><strong>What is UX and why UX?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>UX or User Experience design is how a <strong>user interacts<\/strong> with and <strong>experiences the different elements and features of a product<\/strong>, application, or service. UX includes how <strong>accessible, easy to use, and flexible the service is<\/strong>. Good UX is when it is easy to complete an action.<\/p>\n\n\n\n<p>UX design includes designing keeping in mind <strong>interactions, branding, usability, and functioning of the software<\/strong>. <em>UX design acts as a bridge between customers and the product<\/em>.<\/p>\n\n\n\n<h5 style=\"border-left: 1px solid #000000; padding-left: 10px;\"><i>\u201cNo product is an island. A product is more than a product. It is a cohesive, integrated set of experiences. Think through all the stages of a product or a service- from initial intentions through final reflections, from the first usage to help, service, and maintenance. Make them all work together seamlessly. \u201d<\/i><br><br> <i>&#8211; Don Norman, inventor of the word \u2018User Experience.\u2019<\/i><\/h5>\n\n\n\n<p><strong>Now one might get confused between UX and UI, right?<\/strong><\/p>\n\n\n\n<p>While UX refers to the experience that a user goes through, UI is the actual interface, the visual design of a product or service. Though UX is a subset of CX, good UX is one of the most critical factors of a solid CX strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_CX\"><\/span><strong>What is CX?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CX or <strong>Customer Experience is the way your customers perceive their experience with your brand.<\/strong> These <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">include first impressions<\/a> and the <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">reputation that your brand<\/a> has. CX refers to how a brand can achieve happy customers by focusing on service and retention. An extraordinary customer experience is essential for sustainable brand growth.<\/p>\n\n\n\n<p>Good customer experience <strong>ensures loyalty and helps retain customers.<\/strong> It is often mistaken that Customer Experience is User Experience design.<\/p>\n\n\n\n<p>While considering CX design, a brand focuses on the experience customers have with their brand and tries optimizing it. CX design pays attention to <strong>advertising, customer service, and consistency<\/strong>. It is about having a <strong>customer-centric point of view<\/strong>. UX is about the interaction, and overall experience customers have with your brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"458\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-cx.jpg\" alt=\"\" class=\"wp-image-210\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-cx.jpg 822w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-cx-300x167.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-cx-768x428.jpg 768w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_are_UX_and_CX_important\"><\/span><strong>Why are UX and CX important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>UX and CX play an essential role in building a marketing strategy.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Users want to complete tasks feeling satisfied. No one wants to leave a site with a half-hearted feeling.<\/li>\n\n\n\n<li>Interactions should be easy and accessible for all types of customers. It is essential to design, keeping in mind the different types of users that use your product.<\/li>\n\n\n\n<li>To help customers have consistently good experiences and offer an experience that outperforms competitor brands.<\/li>\n\n\n\n<li>To build brand equity.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Focusing only on UX is not nearly enough if you want to <strong>create a robust CX strategy<\/strong>. A website or app can be <strong>user-friendly, fast, and easy to use<\/strong>, but if CX components are not given proper attention, it could lead to a loss of customers.<\/p>\n\n\n\n<p><strong>Design and service<\/strong> are two of the most critical layers of CX. Support and design teams are at the centre of CX. For CX to work, they must be aligned.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_UX_and_CX_complement_each_other\"><\/span><strong>How can UX and CX complement each other?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>UX and CX design<\/strong> are the foundation of brand identity. As mobile phones become one of our primary sources of entertainment, by being more frequently used, it is essential to design for mobile sites and apps as well.<\/p>\n\n\n\n<p>CX innovations below are some of the best UX and CX practices that you can use to give your brand a unique identity<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Simplicity is key<\/strong><\/h5>\n\n\n\n<p>Make your design <strong>clear and straightforward<\/strong>. Users take one look at a site and can point out what stands out and appeals to them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"400\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/simplicity-is-key.jpg\" alt=\"\" class=\"wp-image-217\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/simplicity-is-key.jpg 742w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/simplicity-is-key-300x162.jpg 300w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/figure>\n<\/div>\n\n\n<p>For example, Duolingo is a language learning application that is available on site and for android devices. The landing page here is simple, and it asks you to either login or directly select the language you want to learn while also providing an option to change the site language as per convenience.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Design with visual hierarchy<\/strong><\/h5>\n\n\n\n<p>When it comes to visuals and the human eye, <em>certain elements overpower<\/em> others depending on how noticeable they are. While designing, you must keep in mind <strong>what your customers will see first and design accordingly<\/strong>. For this, you can refer to the laws of UX.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"400\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/design-with-visual.jpg\" alt=\"\" class=\"wp-image-221\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/design-with-visual.jpg 742w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/design-with-visual-300x162.jpg 300w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/figure>\n<\/div>\n\n\n<p>For example, Duolingo is a language learning application that is available on site and for android devices. The landing page here is simple, and it asks you to either login or directly select the language you want to learn while also providing an option to change the site language as per convenience.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Consistent design in sites and applications<\/strong><\/h5>\n\n\n\n<p>It is always best to be consistent while designing. It saves time and helps <strong>users achieve their goals without a high cognitive load<\/strong>. Consistent actions remove the need for users having to discover something new on every page of your site or app.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"200\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/consistent-design-1.jpg\" alt=\"\" class=\"wp-image-222\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/consistent-design-1.jpg 750w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/consistent-design-1-300x80.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"200\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/consistent-design-2.jpg\" alt=\"\" class=\"wp-image-223\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/consistent-design-2.jpg 750w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/consistent-design-2-300x80.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<p>Example of consistent design where search bar, brand logo, categories, cart, and profile are placed at the top of most websites to avoid confusion<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Design for short attention span<\/strong><\/h5>\n\n\n\n<p>The average <strong>human attention span<\/strong> is about <strong>8 to 12 seconds<\/strong>. It is said only to be decreasing over the years. Designers should keep this in mind and have content to a <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">minimum and be straight to the point.<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"406\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/design-for-short.jpg\" alt=\"\" class=\"wp-image-227\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/design-for-short.jpg 744w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/design-for-short-300x164.jpg 300w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><figcaption class=\"wp-element-caption\">The Apple website makes excellent use of free space by focusing main and minimum content on the centre of the screen.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Overall, make UI that is mobile friendly and for all types of devices. Try to open up with an intro video on your landing page to give the customer an idea of what they are getting themselves into.<\/p>\n\n\n\n<p>Your CX design must revolve around your customers, making it customer-centric. Observing and tracking CX metrics will help give you a better idea of customer experiences.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Net promoter score (NPS)<\/strong><\/h5>\n\n\n\n<p>NPS measures <strong>customer experience a<\/strong>nd predicts business growth. It helps classify customers as promoters, passives, or detractors.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"741\" height=\"466\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/net-promoter.jpg\" alt=\"\" class=\"wp-image-231\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/net-promoter.jpg 741w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/net-promoter-300x189.jpg 300w\" sizes=\"auto, (max-width: 741px) 100vw, 741px\" \/><\/figure>\n<\/div>\n\n\n<h5 class=\"wp-block-heading\"><strong>Customer Satisfac<\/strong>tion (CSAT)<\/h5>\n\n\n\n<p><strong>Measuring customer satisfaction levels<\/strong> gives you an insight into whether <strong>they enjoyed your product or not.<\/strong> It also helps understand how happy they were with their experience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"369\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/customer-satisfaction.jpg\" alt=\"\" class=\"wp-image-232\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/customer-satisfaction.jpg 742w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/customer-satisfaction-300x149.jpg 300w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><\/figure>\n<\/div>\n\n\n<h5 class=\"wp-block-heading\"><strong>Customer Effort Score<\/strong><\/h5>\n\n\n\n<p>This applies to both UX and CX. <em>Customers can be invited to rate their efforts on a <strong>scale from \u2018very easy\u2019 to \u2018very difficult<\/strong>.\u2019<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"358\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/customer-effort.jpg\" alt=\"\" class=\"wp-image-233\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/customer-effort.jpg 742w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/customer-effort-300x145.jpg 300w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\" \/><figcaption class=\"wp-element-caption\">Using these metrics, brands can focus on Customer Experience and figure out room for improvement based on customer feedback.<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_UX_and_CX_meet_and_produce_user_delight\"><\/span><strong>How can UX and CX meet and produce user delight?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Improving and levelling up UX and CX design for your brand will <strong>promote brand growth<\/strong> and help brand owners understand where there is scope for improvement. It helps understand what goes through customers\u2019 minds when they explore a brand.<\/p>\n\n\n\n<p><strong>When users are happy with the UX<\/strong>, their minds are at ease, and it leads to them rating their customer experience, which then helps brand owners understand the customer better.<\/p>\n\n\n\n<p>Keeping the above points in check would mean swift <strong>engagement between customers and your brand<\/strong>. User delight can now be achieved through minimalistic, simple design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is UX and why UX? UX or User Experience design is how a user interacts with and experiences the different elements and features of a product, application, or service. UX includes how accessible, easy to use, and flexible the service is. Good UX is when it is easy to complete an action. UX design&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-can-ux-and-cx-level-up-and-produce-absolute-user-delight\/\">Continue reading <span class=\"screen-reader-text\">How can UX and CX level up and produce absolute user delight?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[6],"class_list":["post-203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How can UX and CX Level up and Produce Absolute User Delight?<\/title>\n<meta name=\"description\" content=\"UX and CX play a major role in building a marketing strategy. 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