{"id":1868,"date":"2023-01-31T07:44:27","date_gmt":"2023-01-31T07:44:27","guid":{"rendered":"https:\/\/www.originux.com\/resources\/?p=1868"},"modified":"2023-03-13T08:00:03","modified_gmt":"2023-03-13T08:00:03","slug":"how-indias-saas-start-ups-can-thrive-in-this-new-era-from-ux-experience-economy-perspective","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/how-indias-saas-start-ups-can-thrive-in-this-new-era-from-ux-experience-economy-perspective\/","title":{"rendered":"How India&#8217;s SaaS start-ups can thrive in this new era from UX &amp; Experience Economy Perspective"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-indias-saas-start-ups-can-thrive-in-this-new-era-from-ux-experience-economy-perspective\/#Growth_of_Indian_SaaS_Market\" >Growth of Indian SaaS Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-indias-saas-start-ups-can-thrive-in-this-new-era-from-ux-experience-economy-perspective\/#Few_key_characteristics_of_the_Indian_SaaS_community\" >Few key characteristics of the Indian SaaS community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-indias-saas-start-ups-can-thrive-in-this-new-era-from-ux-experience-economy-perspective\/#Enablement_of_the_ecosystem\" >Enablement of the ecosystem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-indias-saas-start-ups-can-thrive-in-this-new-era-from-ux-experience-economy-perspective\/#How_can_Indian_SaaS_startup_companies_emphasize_their_strengths_from_UX_Experience_Economy_Perspective\" >How can Indian SaaS startup companies emphasize their strengths from UX &amp; Experience Economy Perspective?<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Growth_of_Indian_SaaS_Market\"><\/span>Growth of Indian SaaS Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"blue-points wp-block-list\">\n<li>As the pace of digital transformation and cloud computing has expanded, SaaS has rapidly become the software-delivery model of choice and the preferred replacement to legacy, on-premise products.<\/li>\n\n\n\n<li>The union of pandemic-induced large-scale digital usage with the rise of ambitious, creative Indian entrepreneurs guarantees positive growth for the Indian SaaS market.<\/li>\n\n\n\n<li>According to an EY-CII Research Report, the Indian SaaS market would soon represent close to 7 to 10% of the worldwide SaaS market, up from 2-4%.<\/li>\n\n\n\n<li>Currently, Indian SaaS companies generate roughly $2.6 billion in revenue, and by 2030, that figure is expected to grow to between $50 billion and $70 billion.<\/li>\n<\/ul>\n\n\n\n<h5 style=\"border-left: 1px solid #000000; padding-left: 10px;\"><i>\u201cIndian SaaS Community is well-positioned to combine robust product functionality with superior client service unlocking greater scalability\u201d<\/i><\/h5>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Few_key_characteristics_of_the_Indian_SaaS_community\"><\/span>Few key characteristics of the Indian SaaS community<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"sass__wrapper\">\n        <div class=\"sass-wrap__item\">\n            <h5>Strategy and Vision<\/h5>\n            <p>Competing in a large, clearly defined market while having a well-thought-out, unique product vision.<\/p>\n        <\/div>\n        <div class=\"sass-wrap__item\">\n            <h5>Approach to win<\/h5>\n            <p>Investing time and effort into finding the ideal product-market fit, developing pricing and GTM (Go-To-Market) strategies to complement the product, and focusing on customer success.<\/p>\n        <\/div>\n        <div class=\"sass-wrap__item\">\n            <h5>Be an Enabler<\/h5>\n            <p>Establishing a global organization with an innovative and collaborative culture.<\/p>\n        <\/div>\n    <\/div>\n\n\n\n<h5 class=\"wp-block-heading\">We commonly witness three business focus areas among scaling Indian SaaS companies<\/h5>\n\n\n\n<h5 class=\"two_digit\">Pricing and packaging<\/h5>\n\n\n\n<p>Pricing and packaging that cater to more consumer segments and increase profit through an appropriate price<br> meter and level.<\/p>\n\n\n\n<h5 class=\"two_digit two_dgt\">Forging connections<\/h5>\n\n\n\n<p>Forging connections between different products and geographies to boost growth further.<\/p>\n\n\n\n<h5 class=\"two_digit three_dgt\">Establishing efficient channel sales<\/h5>\n\n\n\n<p>Establishing efficient channel sales to increase the size and enter new markets or customer segments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enablement_of_the_ecosystem\"><\/span>Enablement of the ecosystem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>India has a thriving ecosystem of SaaS enablers, including domestic and foreign investors, multiple incubators and accelerators (such as xto10x and Upekkha), and activities and events supported by groups like NASSCOM and SaaSBOOMi.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Stakeholders can take key steps to strengthen India&#8217;s SaaS ecosystem<\/h5>\n\n\n\n<ul class=\"blue-points wp-block-list\">\n<li><strong>Government<\/strong> : Develop talent and streamline tax and initial public offering rules.<\/li>\n\n\n\n<li><strong>Investors :<\/strong> Assist founders by offering guidance, capital, access to networks of founders and investors, and publishing playbooks to help entrepreneurs improve their products, sales strategies, and hiring practices.<\/li>\n\n\n\n<li><strong>Founders:<\/strong> Encourage networking and information exchange so that you may individually grow effectively.<\/li>\n\n\n\n<li><strong>Corporates<\/strong>: Help Indian SaaS firms with funding, mentoring, and training.<\/li>\n\n\n\n<li><strong>Universities<\/strong>: Incorporate career preparation programs to provide students with essential skills.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_Indian_SaaS_startup_companies_emphasize_their_strengths_from_UX_Experience_Economy_Perspective\"><\/span>How can Indian SaaS startup companies emphasize their strengths from UX &amp; Experience Economy Perspective?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">Global shift to the digital go-to-market:<\/h5>\n\n\n\n<ul class=\"blue-points wp-block-list\">\n<li>Indian businesses will be able to drive digitally enabled marketing and sales in the future with specific customer segment-tailored vectors. We may anticipate a remote component in as much as 80% of sales operations. Nevertheless, Companies must not hold back opportunities for enterprise-class businesses to meet and greet customers in their geography.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Post-sale customer service to increase growth:<\/h5>\n\n\n\n<ul class=\"blue-points wp-block-list\">\n<li>According to research, net retention rates between 120 and 130 percent are essential for fostering rapid growth. According to a Temkin Group study, on average, investing in the customer experience will result in a three-year increase in revenue of between 70% and 100%.<\/li>\n\n\n\n<li>India&#8217;s track record in post-sale customer service will be crucial to maintain revenue growth. For SaaS companies, securing customers is not enough; they also need to be able to secure renewals. The Indian SaaS community is well-positioned to integrate solid product functionality with exceptional client service, unlocking higher scalability thanks to legacy strengths in IT services and reduced cost structures.<\/li>\n<\/ul>\n\n\n\n<div class=\"sass__wrapper row sass___wrapper\">\n        <div class=\"sass__wrap_one col-md-4\">\n            <img decoding=\"async\" src=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2023\/01\/remote__wrk.png\" alt=\"\">\n\n            <div class=\"sass__wrap__content\">\n                Enable remote working to <br>work across geographies.\n            <\/div>\n        <\/div>\n\n        <div class=\"sass__wrap_one col-md-4\">\n            <img decoding=\"async\" src=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2023\/01\/case_customer.png\" alt=\"\">\n\n            <div class=\"sass__wrap__content\">\n                Provide exceptional post-sale customer<br> service to  generate more revenue.\n            <\/div>\n        <\/div>\n\n        <div class=\"sass__wrap_one col-md-4\">\n            <img decoding=\"async\" src=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2023\/01\/product_fncty.png\" alt=\"\">\n\n            <div class=\"sass__wrap__content\">\n                Integrating product functionality<br> and enable higher scalability\n            <\/div>\n        <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Growth of Indian SaaS Market \u201cIndian SaaS Community is well-positioned to combine robust product functionality with superior client service unlocking greater scalability\u201d Few key characteristics of the Indian SaaS community Strategy and Vision Competing in a large, clearly defined market while having a well-thought-out, unique product vision. Approach to win Investing time and effort into&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/how-indias-saas-start-ups-can-thrive-in-this-new-era-from-ux-experience-economy-perspective\/\">Continue reading <span class=\"screen-reader-text\">How India&#8217;s SaaS start-ups can thrive in this new era from UX &amp; Experience Economy Perspective<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[12,6],"class_list":["post-1868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-sass","tag-ux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide to SaaS start-ups from UX &amp; Experience Economy Perspective<\/title>\n<meta name=\"description\" content=\"SaaS has become the choice of the current digital system. 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