{"id":1300,"date":"2018-06-02T06:15:07","date_gmt":"2018-06-02T06:15:07","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=1300"},"modified":"2022-04-12T14:04:00","modified_gmt":"2022-04-12T14:04:00","slug":"improve-engagement-with-these-saas-ux-design-practices","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/","title":{"rendered":"Improve engagement with these  SAAS UX design practices"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#What_are_SAAS_companies\" >What are SAAS companies?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Following_are_examples_of_leading_SaaS_companies\" >Following are examples of leading SaaS companies:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#HubSpot\" >HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Microsoft\" >Microsoft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#MailChimp\" >MailChimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Snowflake\" >Snowflake<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#What_is_customer_engagement\" >What is customer engagement?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Why_is_customer_engagement_important_for_SAAS_companies\" >Why is customer engagement important for SAAS companies?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#In_short_customer_experience\" >In short, customer experience:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#What_is_the_importance_of_UX_design_for_SAAS_companies\" >What is the importance of UX design for SAAS companies?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Good_UX_design_is_required_to\" >Good UX design is required to<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#What_are_some_UX_practices_for_improving_engagement\" >What are some UX practices for improving engagement?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Below_are_a_few_analytics_tools_that_can_be_used_to_track_the_metrics_mentioned_above\" >Below are a few analytics tools that can be used to track the metrics mentioned above.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Baremetrics\" >Baremetrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Chartmogul\" >Chartmogul<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#MixPanel\" >MixPanel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Intercom\" >Intercom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Lets_take_a_look_at_some_beneficial_UX_practices_for_SaaS_businesses\" >Let\u2019s take a look at some beneficial UX practices for SaaS businesses.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Simplify_Registration\" >Simplify Registration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Appealing_but_specialized_Dashboard\" >Appealing but specialized Dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Refining_Onboarding_Process\" >Refining Onboarding Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Well-defined_Information_architecture\" >Well-defined Information architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#Offer_help_consistently\" >Offer help consistently<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p><strong>SaaS applications and UX<\/strong> for the same are some of the most multiplex pieces of software written today. Rising SaaS companies means <strong>expecting better engagement<\/strong> which in turn requires skilled UX practices. <em>SaaS companies need to plan software and UX design through a thorough UX research<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_SAAS_companies\"><\/span><strong>What are SAAS companies?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Software as a Service<\/strong> (SaaS) has been one of the most flourishing markets since <strong>2019<\/strong> and continue to do so. SaaS companies are those that use software to <strong>provide service<\/strong> to customers. They create, host and develop and upgrade these services themselves. SaaS companies <strong>distribute data online<\/strong> so that it is <strong>accessible<\/strong> to users on a web browser through any device. SaaS companies tend to have more control over their products than traditional companies.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Following_are_examples_of_leading_SaaS_companies\"><\/span>Following are examples of leading SaaS companies:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HubSpot\"><\/span>HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>An inbound marketing software company with tools that focus on social media, CRM, content management and web analytics.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"404\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/hubspot-1.jpg\" alt=\"\" class=\"wp-image-1307\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/hubspot-1.jpg 773w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/hubspot-1-300x157.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/hubspot-1-768x401.jpg 768w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Microsoft\"><\/span>Microsoft<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A Technology Company that produces computer software, consumer electronics, computers and related services. Microsoft owns over different cloud products that are used in different software.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"310\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/microsoft.jpg\" alt=\"\" class=\"wp-image-1308\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/microsoft.jpg 759w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/microsoft-300x123.jpg 300w\" sizes=\"auto, (max-width: 759px) 100vw, 759px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MailChimp\"><\/span>MailChimp<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>An email marketing platform that allows the user to schedule automated emails and track those results. It is an all-in-one tool used to manage mailing lists, create custom templates and automate marketing campaigns.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"406\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/mailchimp.jpg\" alt=\"\" class=\"wp-image-1311\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/mailchimp.jpg 746w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/mailchimp-300x163.jpg 300w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Snowflake\"><\/span>Snowflake<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Snowflake is a cloud computing-based data warehousing company that provides businesses with the ability to visualize their data.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"406\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/snowflake.jpg\" alt=\"\" class=\"wp-image-1313\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/snowflake.jpg 746w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/snowflake-300x163.jpg 300w\" sizes=\"auto, (max-width: 746px) 100vw, 746px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_customer_engagement\"><\/span><strong>What is customer engagement?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Without consistent <strong>user engagement<\/strong>, a company doesn\u2019t really have a viable SaaS business and it makes it difficult to achieve product-led growth. Being the easy, affordable option that they are, SaaS companies require constant customer engagement. <em>The best touchpoint for a SaaS is customer engagement.<\/em><\/p>\n\n\n\n<p>Customer engagement is how attached and fond of a company a customer is. It is engaging customers to <strong>promote loyalty<\/strong>, <strong>improve profits<\/strong> and <strong>influence the success<\/strong> of the company. Fully engaged customers remain loyal to a company and its products.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"306\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/what-is-customer.jpg\" alt=\"\" class=\"wp-image-1317\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/what-is-customer.jpg 460w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/what-is-customer-300x200.jpg 300w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_customer_engagement_important_for_SAAS_companies\"><\/span><strong>Why is customer engagement important for<br>SAAS companies?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customer engagement <strong>benefits buyers and suppliers<\/strong> by increasing close rates while also meeting B2B customer expectations. Keeping customers engaged throughout their purchase journey helps develop customer <strong>loyalty and collect valuable customer information<\/strong>. Increased customer engagement leads more people to find your brand more valuable hereby providing customer insights. By increasing, engagement brands can see an increase in <strong>customer retention rate<\/strong> and <strong>customer satisfaction index<\/strong>.<\/p>\n\n\n\n<p>Satisfied customers <strong>spend more time<\/strong> and often recommend companies to their friends and family. Engaged customers hereby increase SaaS start-up revenue. The same customers remain <strong>loyal<\/strong> to the brand and come back for repeat purchases and increase the company revenue. <em>Feedback of any kind from already engaged customers is usually more constructive than disengaged ones.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_short_customer_experience\"><\/span>In short, customer experience:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Boosts brand experience<\/li><li>Increases customer loyalty trust<\/li><li>Provides valuable customer feedback and insights<\/li><li>Improves customer experience<\/li><li>Increases sales funnel velocity<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_importance_of_UX_design_for_SAAS_companies\"><\/span><strong>What is the importance of UX design for<br>SAAS companies?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>UX design plays an important role for SaaS companies as it does for any other. Designing the perfect UX requires proper SaaS <strong>UX research <\/strong>to be done thoroughly. This is to ensure <strong>user-friendliness<\/strong> and <strong>minimize software revisions<\/strong>. UX design in SaaS has its set standards and recommendations.<\/p>\n\n\n\n<p>Potential users need the flow of the signup process to have a minimum number of steps to avoid customer churn. The point of good UX is to keep a <strong>user engaged<\/strong> for the long term. Nothing makes a user more frustrated than a bad experience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Good_UX_design_is_required_to\"><\/span>Good UX design is required to<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Reduce customer churn<\/li><li>Increase user speed<\/li><li>Eliminate user frustration through support systems<\/li><li>Engage users with contextual information<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_some_UX_practices_for_improving_engagement\"><\/span><strong>What are some UX practices for improving engagement?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With everything becoming so quantifiable, it is a rising question as to <strong>what needs to be watched<\/strong> and further kept track of. When it comes to monitoring user engagement there are certain metrics that are used to monitor and track engagement.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Users<\/strong><\/li><\/ul>\n\n\n\n<p>Your first and utmost priority should be your users. Users are an important part of metrics. There are various ways to track users such as <strong>MAU (monthly active users), WAU (weekly active users)<\/strong> and <strong>DAU (daily active users)<\/strong>. User engagement metrics help in understanding your user base, improvement areas, highlighted areas and user drop-offs.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Session Length<\/strong><\/li><\/ul>\n\n\n\n<p>Session length can be defined as the <strong>amount of time<\/strong> a user spends on your app or website in one session. <em>This session could consist of different actions, enter and exit actions<\/em>. Session length helps in segmenting users, to help identify which set of people stay the longest i.e., most engaged users. This helps marketing move forward.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Session Frequency<\/strong><\/li><\/ul>\n\n\n\n<p>Session frequency is simply the <strong>time difference<\/strong> between two sessions. Session length shows engaged users are, while session frequency shows you how often the same users are coming back.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Acquisition<\/strong><\/li><\/ul>\n\n\n\n<p>This engagement metric provides insight on <strong>which channels users are directed from<\/strong>. <em>These can be organic search, direct, paid search, referral, social media or ads.<\/em> The acquisition also helps calculate customer acquisition costs. This metric can help you plan budget, sales and marketing activities.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Retention Rate<\/strong><\/li><\/ul>\n\n\n\n<p>Retention rate measures the <strong>percentage of users returning<\/strong> to your platform in a given period of time. This metric helps track and watch out for problems of your platform that can be improved. Calculating retention rate over days, months or weeks gives an idea about the longevity of the app or website in the market.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Screen Flow<\/strong><\/li><\/ul>\n\n\n\n<p>Screen flow allows you to see how exactly <strong>users interact<\/strong> with your platform. <strong>Screen flow<\/strong> is one of the most important user engagement metrics that need to be tracked. Screen flow not only shows how much time was spent on the platform but also shows at what point exactly the <strong>user exited<\/strong> the platform. <em>Screen flow is a way to track the strengths and weaknesses of each page of your company platform<\/em>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Below_are_a_few_analytics_tools_that_can_be_used_to_track_the_metrics_mentioned_above\"><\/span>Below are a few analytics tools that can be used to track the metrics mentioned above.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Baremetrics\"><\/span>Baremetrics<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This tool provides subscriptions metrics like monthly recurring revenue and churn rates.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"447\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/baremetrics.jpg\" alt=\"\" class=\"wp-image-1324\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/baremetrics.jpg 772w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/baremetrics-300x174.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/baremetrics-768x445.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chartmogul\"><\/span>Chartmogul<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A subscription-based analytic tool for SaaS businesses that offers segmentation, geo-mapping and email notifications.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"447\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/chartmogul.jpg\" alt=\"\" class=\"wp-image-1325\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/chartmogul.jpg 772w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/chartmogul-300x174.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/chartmogul-768x445.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MixPanel\"><\/span>MixPanel<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>An analytics tool that helps businesses understand user behaviour by tracking engagement and interaction through real-time insights.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"447\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/mixpanel.jpg\" alt=\"\" class=\"wp-image-1326\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/mixpanel.jpg 772w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/mixpanel-300x174.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/mixpanel-768x445.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Intercom\"><\/span>Intercom<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Intercom includes key customer features that make it easy for SaaS businesses to get a complete picture of their customers, segment them and and filter target customers based on their behaviour.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"447\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/intercom.jpg\" alt=\"\" class=\"wp-image-1330\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/intercom.jpg 772w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/intercom-300x174.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/intercom-768x445.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lets_take_a_look_at_some_beneficial_UX_practices_for_SaaS_businesses\"><\/span>Let\u2019s take a look at some beneficial UX practices for SaaS businesses.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h4 class=\"one wp-block-heading\"><span class=\"ez-toc-section\" id=\"Simplify_Registration\"><\/span>Simplify Registration<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The first thing that any user has to do is register themselves on the SaaS platform. Because this is the first step, it forms the foundation of the user experience. Think of it as the first impression a user has of your business platform. \u201c<strong>Get Started<\/strong>\u201d or \u201c<strong>Start Now<\/strong>\u201d buttons are good examples of user-friendly practices. An example is Freshbooks that provides a \u201c<strong>try it for free<\/strong>\u201d button.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"447\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/simplify-registration.jpg\" alt=\"\" class=\"wp-image-1331\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/simplify-registration.jpg 772w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/simplify-registration-300x174.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/simplify-registration-768x445.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"one two wp-block-heading\"><span class=\"ez-toc-section\" id=\"Appealing_but_specialized_Dashboard\"><\/span>Appealing but specialized Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The front door of a SaaS application is its Dashboard. It is advisable to create an <strong>engaging dashboard<\/strong>. This dashboard should have a detailed <strong>information architecture<\/strong> and tell the users about <strong>any problems or issues<\/strong>. For users to understand their current state, it\u2019s a good idea to report on any key performance indicators (KPIs) that are critical to the user\u2019s role.<\/p>\n\n\n\n<p>An example is Klipfolio\u2019s dashboard that shows multiple KPIs in a condensed environment.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/appealing.jpg\" alt=\"\" class=\"wp-image-1332\" width=\"610\" height=\"368\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/appealing.jpg 740w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/appealing-300x181.jpg 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"one three wp-block-heading\"><span class=\"ez-toc-section\" id=\"Refining_Onboarding_Process\"><\/span>Refining Onboarding Process<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Onboarding simplifies the tasks and exposes the users to the <strong>prime functions<\/strong> that are accomplished by an application. Customer churn acts as an <strong>essential performance indicator<\/strong>. Dedicate time to a positive onboarding process to create an excellent first impression. Slack\u2019s onboarding combines intelligent methods to create a positive experience.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"447\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/refining.jpg\" alt=\"\" class=\"wp-image-1333\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/refining.jpg 772w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/refining-300x174.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/refining-768x445.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"one four wp-block-heading\"><span class=\"ez-toc-section\" id=\"Well-defined_Information_architecture\"><\/span>Well-defined Information architecture<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong>Smooth-running navigation<\/strong> and information architecture are fundamental methods through which to search for various items in software so these should be <strong>minimal<\/strong> and <strong>intuitive<\/strong>. Hootsuite has a side navigation feature that helps users in case they get lost.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"757\" height=\"415\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/well-defined.jpg\" alt=\"\" class=\"wp-image-1334\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/well-defined.jpg 757w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/well-defined-300x164.jpg 300w\" sizes=\"auto, (max-width: 757px) 100vw, 757px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"one five wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_help_consistently\"><\/span>Offer help consistently<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong>Intuitive support<\/strong> and <strong>help systems<\/strong> make sure that users do not get left behind while using SaaS platforms and can continue working without any technical difficulties. SaaS platforms should have an <strong>easily accessible help system<\/strong>. Companies must be prepared with a set of frequently asked questions and provide detailed answers.<\/p>\n\n\n\n<p>A reliable SaaS application must have a dependable help and support system that can assist users when they get stuck. <strong>Listening to your users<\/strong> is the best way to create a <strong>successful SaaS platform<\/strong>. It takes a considerable amount of effort and time to maintain a SaaS application successfully. <em>Trial, error and review are the best way to improve SaaS engagement in the long run.<\/em><\/p>\n\n\n\n<p>SaaS applications must provide reliable software solutions to their customers. To avoid remaking your SaaS after launch, you need to invest in thorough <strong>UX research<\/strong>. It doesn\u2019t cost too much but can really help keep the churn rate low. <strong>Meeting your customers\u2019 goals<\/strong> is the ultimate goal behind everything mentioned here. By applying the best practices, the chances of developing a platform that keeps customers engaged are more likely to be the result.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SaaS applications and UX for the same are some of the most multiplex pieces of software written today. Rising SaaS companies means expecting better engagement which in turn requires skilled UX practices. SaaS companies need to plan software and UX design through a thorough UX research. What are SAAS companies? Software as a Service (SaaS)&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/\">Continue reading <span class=\"screen-reader-text\">Improve engagement with these  SAAS UX design practices<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[12,6],"class_list":["post-1300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-sass","tag-ux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Improve Engagement with these SAAS UX Design Practices - OriginUX Studio<\/title>\n<meta name=\"description\" content=\"SaaS companies require constant customer engagement for their success. Increased user engagement increases the revenue. OriginUX Studio suggests some UX design practices to improve engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve Engagement with these SAAS UX Design Practices - OriginUX Studio\" \/>\n<meta property=\"og:description\" content=\"SaaS companies require constant customer engagement for their success. Increased user engagement increases the revenue. OriginUX Studio suggests some UX design practices to improve engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"OriginUX Studio\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-02T06:15:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-12T14:04:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2018\/06\/blog-43-listing-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1355\" \/>\n\t<meta property=\"og:image:height\" content=\"1355\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"developer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"developer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/\"},\"author\":{\"name\":\"developer\",\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/person\/a461b353e7858d1a9c151e3555d4e3e7\"},\"headline\":\"Improve engagement with these SAAS UX design practices\",\"datePublished\":\"2018-06-02T06:15:07+00:00\",\"dateModified\":\"2022-04-12T14:04:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/\"},\"wordCount\":1516,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2018\/06\/blog-43-listing-min.png\",\"keywords\":[\"Sass\",\"UX\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/\",\"url\":\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/\",\"name\":\"Improve Engagement with these SAAS UX Design Practices - OriginUX Studio\",\"isPartOf\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2018\/06\/blog-43-listing-min.png\",\"datePublished\":\"2018-06-02T06:15:07+00:00\",\"dateModified\":\"2022-04-12T14:04:00+00:00\",\"description\":\"SaaS companies require constant customer engagement for their success. Increased user engagement increases the revenue. OriginUX Studio suggests some UX design practices to improve engagement.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#primaryimage\",\"url\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2018\/06\/blog-43-listing-min.png\",\"contentUrl\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2018\/06\/blog-43-listing-min.png\",\"width\":1355,\"height\":1355,\"caption\":\"img\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.originux.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Improve engagement with these SAAS UX design practices\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.originux.com\/resources\/#website\",\"url\":\"https:\/\/www.originux.com\/resources\/\",\"name\":\"OriginUX Studio\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.originux.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.originux.com\/resources\/#organization\",\"name\":\"OriginUX Studio\",\"url\":\"https:\/\/www.originux.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png\",\"contentUrl\":\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png\",\"width\":120,\"height\":120,\"caption\":\"OriginUX Studio\"},\"image\":{\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.originux.com\/resources\/#\/schema\/person\/a461b353e7858d1a9c151e3555d4e3e7\",\"name\":\"developer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d8684b89bdd0ee06a1ec43e071bb78e0c09b71b661f02a9c915021a05e5b7262?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d8684b89bdd0ee06a1ec43e071bb78e0c09b71b661f02a9c915021a05e5b7262?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d8684b89bdd0ee06a1ec43e071bb78e0c09b71b661f02a9c915021a05e5b7262?s=96&d=mm&r=g\",\"caption\":\"developer\"},\"url\":\"https:\/\/www.originux.com\/resources\/author\/developer\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Improve Engagement with these SAAS UX Design Practices - OriginUX Studio","description":"SaaS companies require constant customer engagement for their success. Increased user engagement increases the revenue. OriginUX Studio suggests some UX design practices to improve engagement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/","og_locale":"en_US","og_type":"article","og_title":"Improve Engagement with these SAAS UX Design Practices - OriginUX Studio","og_description":"SaaS companies require constant customer engagement for their success. Increased user engagement increases the revenue. OriginUX Studio suggests some UX design practices to improve engagement.","og_url":"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/","og_site_name":"OriginUX Studio","article_published_time":"2018-06-02T06:15:07+00:00","article_modified_time":"2022-04-12T14:04:00+00:00","og_image":[{"width":1355,"height":1355,"url":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2018\/06\/blog-43-listing-min.png","type":"image\/png"}],"author":"developer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"developer","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#article","isPartOf":{"@id":"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/"},"author":{"name":"developer","@id":"https:\/\/www.originux.com\/resources\/#\/schema\/person\/a461b353e7858d1a9c151e3555d4e3e7"},"headline":"Improve engagement with these SAAS UX design practices","datePublished":"2018-06-02T06:15:07+00:00","dateModified":"2022-04-12T14:04:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/"},"wordCount":1516,"commentCount":0,"publisher":{"@id":"https:\/\/www.originux.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2018\/06\/blog-43-listing-min.png","keywords":["Sass","UX"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/","url":"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/","name":"Improve Engagement with these SAAS UX Design Practices - OriginUX Studio","isPartOf":{"@id":"https:\/\/www.originux.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#primaryimage"},"image":{"@id":"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2018\/06\/blog-43-listing-min.png","datePublished":"2018-06-02T06:15:07+00:00","dateModified":"2022-04-12T14:04:00+00:00","description":"SaaS companies require constant customer engagement for their success. Increased user engagement increases the revenue. OriginUX Studio suggests some UX design practices to improve engagement.","breadcrumb":{"@id":"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#primaryimage","url":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2018\/06\/blog-43-listing-min.png","contentUrl":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2018\/06\/blog-43-listing-min.png","width":1355,"height":1355,"caption":"img"},{"@type":"BreadcrumbList","@id":"https:\/\/www.originux.com\/resources\/blog\/improve-engagement-with-these-saas-ux-design-practices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.originux.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Improve engagement with these SAAS UX design practices"}]},{"@type":"WebSite","@id":"https:\/\/www.originux.com\/resources\/#website","url":"https:\/\/www.originux.com\/resources\/","name":"OriginUX Studio","description":"","publisher":{"@id":"https:\/\/www.originux.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.originux.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.originux.com\/resources\/#organization","name":"OriginUX Studio","url":"https:\/\/www.originux.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png","contentUrl":"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/05\/origin-logo.png","width":120,"height":120,"caption":"OriginUX Studio"},"image":{"@id":"https:\/\/www.originux.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.originux.com\/resources\/#\/schema\/person\/a461b353e7858d1a9c151e3555d4e3e7","name":"developer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d8684b89bdd0ee06a1ec43e071bb78e0c09b71b661f02a9c915021a05e5b7262?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d8684b89bdd0ee06a1ec43e071bb78e0c09b71b661f02a9c915021a05e5b7262?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8684b89bdd0ee06a1ec43e071bb78e0c09b71b661f02a9c915021a05e5b7262?s=96&d=mm&r=g","caption":"developer"},"url":"https:\/\/www.originux.com\/resources\/author\/developer\/"}]}},"_links":{"self":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts\/1300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/comments?post=1300"}],"version-history":[{"count":19,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts\/1300\/revisions"}],"predecessor-version":[{"id":1485,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/posts\/1300\/revisions\/1485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/media\/1483"}],"wp:attachment":[{"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/media?parent=1300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/categories?post=1300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.originux.com\/resources\/wp-json\/wp\/v2\/tags?post=1300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}