{"id":1214,"date":"2018-08-17T12:58:50","date_gmt":"2018-08-17T12:58:50","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=1214"},"modified":"2022-04-12T14:01:56","modified_gmt":"2022-04-12T14:01:56","slug":"saas-website-design-best-practices","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/","title":{"rendered":"SAAS Website Design Best Practices"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#What_is_SaaS\" >What is SaaS?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#How_does_the_SaaS_business_model_work\" >How does the SaaS business model work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Examples_of_SaaS_businesses\" >Examples of SaaS businesses<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Netflix\" >Netflix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#HubSpot\" >HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Dropbox\" >Dropbox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Slack\" >Slack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Zendesk\" >Zendesk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Brightpearl\" >Brightpearl<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#What_do_SaaS_buyers_look_for\" >What do SaaS buyers look for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#What_are_some_SAAS_website_practices\" >What are some SAAS website practices?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Create_a_user_journey_funnel\" >Create a user journey funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Top_of_the_Funnel_ToFu\" >Top of the Funnel (ToFu)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Middle_of_the_Funnel_Mofu\" >Middle of the Funnel (Mofu)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Bottom_of_the_Funnel_BoFu\" >Bottom of the Funnel (BoFu)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Impact_of_visual_design_in_SaaS_business\" >Impact of visual design in SaaS business<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Using_visual_design_you_can\" >Using visual design you can:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#The_designing_experience_can_be_broken_down_into_the_following_parts\" >The designing experience can be broken down into the following parts:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Best_practices_for_Information_Architecture\" >Best practices for Information Architecture<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Dont_lose_focus_on_hierarchy\" >Don\u2019t lose focus on hierarchy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#All_processes_should_be_logical\" >All processes should be logical<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Remember_the_UX_process\" >Remember the UX process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#You_are_the_cartographer\" >You are the cartographer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Best_practices_for_high-conversion_on_SaaS_websites\" >Best practices for high-conversion on SaaS websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/#Some_SaaS_UX_practices_to_keep_in_mind\" >Some SaaS UX practices to keep in mind:<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_SaaS\"><\/span><strong>What is SaaS?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Software as a service (SaaS)<\/strong> is a software distribution model in which a <strong>cloud provider<\/strong> hosts applications and makes them available to end-users over the internet. It usually comes as a subscription-based service where users pay a fixed amount monthly or annually depending on the plan chosen. In this model, an <strong>independent software vendor (ISV)<\/strong> may contract a third-party cloud provider to host the application. Or, with larger companies, such as Microsoft, the cloud provider might also be the software vendor.<\/p>\n\n\n\n<p>According to a study done by <strong>Virayo<\/strong>, more than <strong>80 %<\/strong> of businesses use some kind of SaaS application. SaaS applications run in the cloud and are often accessible through a web interface. SaaS companies benefit from the <strong>recurring revenue<\/strong> and can roll out new features as soon as they\u2019re ready.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_the_SaaS_business_model_work\"><\/span><strong>How does the SaaS business model work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SaaS is software owned, supplied, and managed remotely by one or more of its providers. SaaS companies <strong>maintain servers, databases, and software<\/strong> that enable the product to be used over the internet. Users can also access and use the software from almost any device. Generally, the users <strong>pay a recurring subscription fee<\/strong> to have access to the software.<\/p>\n\n\n\n<p>Software installed on a device can undergo harmful interactions with other software and OS errors. In SaaS business model, users <strong>don\u2019t have to install<\/strong> anything to access the product features. This is why the SaaS business model tends to work better than others. SaaS is also <strong>cheaper<\/strong> than software sold by other billing models which makes it favourable for users to adopt the product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_SaaS_businesses\"><\/span><strong>Examples of SaaS businesses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SaaS is one of the three components of <strong>cloud computing. Email services<\/strong> that you commonly use like Gmail and Yahoo are probably the best examples of SaaS companies. SaaS is a hot-selling business model because it provides greater <strong>flexibility to the customer<\/strong> and every SaaS company works on specific verticals to differentiate their product from others.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Netflix\"><\/span>Netflix<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A subscription-based <strong>streaming service<\/strong> provider that provides online streaming of a library of movies and television series, including in-house produced original content.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"404\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/netflix.jpg\" alt=\"\" class=\"wp-image-1225\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/netflix.jpg 773w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/netflix-300x157.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/netflix-768x401.jpg 768w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"HubSpot\"><\/span>HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A company that offers software products for sales, inbound <strong>marketing and customer service<\/strong>. The most popular product is the free CRM, which includes features like email tracking, prospect tracking, meeting scheduling and live chat.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"404\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/hubspot.jpg\" alt=\"\" class=\"wp-image-1228\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/hubspot.jpg 773w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/hubspot-300x157.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/hubspot-768x401.jpg 768w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dropbox\"><\/span>Dropbox<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>It allows users to <strong>create, store and share cloud content<\/strong> along with traditional files. The main concept here is that it brings all your content into one place by creating a special file on your computer. All the files are kept in the cloud so <strong>no matter what device<\/strong> you use or where you use it, all your files remain synced and updated. It has been ranked as the most valuable start-up in the world with a valuation of <strong>$10 billion<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"404\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/dropbox.jpg\" alt=\"\" class=\"wp-image-1230\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/dropbox.jpg 773w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/dropbox-300x157.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/dropbox-768x401.jpg 768w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Slack\"><\/span>Slack<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Slack is a <strong>business communication platform<\/strong>, developed for companies working with a remote team. It offers many IRC-style features, like persistent chat rooms (\u201cchannels\u201d) organized by topic, private groups, and direct messaging. The software is designed to allow everyone on the team to get a <strong>shared view of progress and purpose<\/strong>, and it allows you to upload documents and videos.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"447\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/slack.jpg\" alt=\"\" class=\"wp-image-1234\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/slack.jpg 772w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/slack-300x174.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/slack-768x445.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zendesk\"><\/span>Zendesk<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This cloud-based customer service and <strong>support ticketing platform<\/strong> enables representatives to more efficiently tackle inbound client requests across any communications channel \u2014 <em>email, web, social media, phone or chat<\/em>. Features include <strong>Automatic Answers<\/strong> (a machine learning-powered tool for interpreting and solving customer questions and requests), <strong>Zopim<\/strong> (a real-time chat service) and <strong>Zendesk<\/strong> <strong>Voice<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"447\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/zendesk.jpg\" alt=\"\" class=\"wp-image-1235\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/zendesk.jpg 772w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/zendesk-300x174.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/zendesk-768x445.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brightpearl\"><\/span>Brightpearl<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Brightpearl\u2019s software supports <em>operational agility, enabling companies to boost sales, reduce churn, and respond to rapidly changing markets<\/em>. Brightpearl\u2019s robust infrastructure centralizes and <strong>automates<\/strong> post-purchase operations from inventory and order management to warehousing, fulfilment, shipping, and accounting.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"447\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/brightpearl.jpg\" alt=\"\" class=\"wp-image-1236\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/brightpearl.jpg 772w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/brightpearl-300x174.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/brightpearl-768x445.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_do_SaaS_buyers_look_for\"><\/span><strong>What do SaaS buyers look for?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Business is a saturated market, it is important to make your company <strong>trustworthy<\/strong>. To customers and buyers, time is everything. In today\u2019s fast-paced world, <strong>wasting time<\/strong> almost sounds unappealing. Wasting a single minute can sometimes push you completely out of the game.<\/p>\n\n\n\n<p>Buyers are very much attracted by the <strong>efficiency<\/strong> of the company system. The more efficiently you set up your cloud-based computing across multiple regions, the more likely you\u2019ll catch the <strong>attention and customer satisfaction rates<\/strong> you need. Customers normally do not expect a system to operate across multiple regions if the service just started. Making the <strong>system accessible<\/strong> across multiple regions makes the system stand out.<\/p>\n\n\n\n<p><strong>SaaS benefits<\/strong> service consumers in many ways. No initial cost. No updating and maintaining fees. Access through the internet, pay-per-use pricing, and high availability is guaranteed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_some_SAAS_website_practices\"><\/span><strong>What are some SAAS website practices?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_user_journey_funnel\"><\/span>Create a user journey funnel<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>With users being more informed than ever, it is the company\u2019s responsibility to <strong>educate<\/strong> and provide <strong>relevant information<\/strong> to the customers at the right time. Once buyers enter the sales funnel\u2014the buying process that will bring them from lead to customer\u2014it\u2019s critically important to qualify and nurture them along the way.<\/p>\n\n\n\n<h4 class=\"one wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_of_the_Funnel_ToFu\"><\/span>Top of the Funnel (ToFu)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>At this stage, your company should have a significant number of leads. These leads are still trying to educate themselves about what the company does. Building <strong>trust with quality content<\/strong> in order to educate and inform will help keep them around for the long haul.<\/p>\n\n\n\n<p><strong>At this stage, you might want to offer pieces like blog posts, research reports, E-books and white papers.<\/strong><\/p>\n\n\n\n<h4 class=\"one two wp-block-heading\"><span class=\"ez-toc-section\" id=\"Middle_of_the_Funnel_Mofu\"><\/span>Middle of the Funnel (Mofu)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Once your leads reach the middle of the funnel, they know they have a <strong>problem<\/strong>, and it\u2019s one that\u2019s clearly defined. Leads at this stage in the sales funnel aren\u2019t quite ready to <strong>evaluate vendors<\/strong>, but they are focused on <strong>researching<\/strong> all the ways they can solve their problems. You\u2019re still working on building trust with these leads, so don\u2019t go in for the sale or come on too strongly.<\/p>\n\n\n\n<p><strong>This stage can offer pieces like Comparison guides, Videos, Podcasts and Webinars.<\/strong><\/p>\n\n\n\n<h4 class=\"one three wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bottom_of_the_Funnel_BoFu\"><\/span>Bottom of the Funnel (BoFu)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Leads in BOFU are <strong>highly qualified<\/strong> and should be ready to purchase. <em>They have done a significant amount of research, have defined their solution, and have probably identified several vendors that they\u2019re comparing<\/em>. With this knowledge, you can help your prospective buyer discover how exactly how your product\/service can meet her <strong>specific needs and challenges<\/strong> \u2013 including addressing any reservations she may have about buying from you<\/p>\n\n\n\n<p><strong>BoFu content offered can be: Case studies, Vendor comparisons, Live demo, Trials and Consultation.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"440\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/bottom-funnel.jpg\" alt=\"\" class=\"wp-image-1240\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/bottom-funnel.jpg 698w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/bottom-funnel-300x189.jpg 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impact_of_visual_design_in_SaaS_business\"><\/span><strong>Impact of visual design in SaaS business<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SaaS is a competitive, fast-paced, growing market. In simple words, if people visit your SaaS website and <strong>don\u2019t understand<\/strong> your service right away, it\u2019s unlikely they will want to pay for it.<\/p>\n\n\n\n<p>A key indicator of your SaaS business\u2019s performance are its customer <strong>churn rates<\/strong>. Churn is the <strong>number of people who unsubscribe<\/strong> or stop using your software in a given time interval. Churn is an inevitable part of SaaS. A report suggests that <strong>2\/3<\/strong> of companies experience a churn rate of <strong>5%<\/strong> or more. A churn rate below <strong>10%<\/strong> is considered to be good. <strong>Great visual design<\/strong> can be a fantastic way to reduce churn or keep it under control.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_visual_design_you_can\"><\/span>Using visual design you can:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Impress customers with attractive SaaS logos<\/li><li>Retain customers with a positive user experience on your SaaS website<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_designing_experience_can_be_broken_down_into_the_following_parts\"><\/span>The designing experience can be broken down into the following parts:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Initial research: user surveys, understanding their main challenges<\/li><li>Building user personas- use the research to create a fictional representation of your ideal customer.<\/li><li>Create user stories\/scenarios\/sitemap: map out the main goals and challenges of customers; what information do you include on your homepage\/landing page and which can be moved to another section.<\/li><li>Create wireframes: basic designs of user interface<\/li><li>UI visual design: UX is still a prevailing concern\u2014for example, the size and colour of a button are equally an aesthetic as well as a functionality concern.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_practices_for_Information_Architecture\"><\/span><strong>Best practices for Information Architecture<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There aren\u2019t that many well-defined rules when it comes to information architecture but some of these points can be kept in mind.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_lose_focus_on_hierarchy\"><\/span>Don\u2019t lose focus on hierarchy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Hierarchy is adjustable, but where it leads to and everything in between and beyond is determined later.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"All_processes_should_be_logical\"><\/span>All processes should be logical<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Even though the IA in the UX process is for user interactions, every step of the way has to make sense.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Remember_the_UX_process\"><\/span>Remember the UX process<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A common mistake is to just make the information architecture without considering everything in between. It is important to look back on the process and how it went along to gain clarity on progress made.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_are_the_cartographer\"><\/span>You are the cartographer<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>As the cartographer, you get to decide what goes on the map based on user needs.<\/p>\n\n\n\n<p>Information Architecture is the type of design work that is never truly done. It will always evolve based on anything from user needs to <strong>new features<\/strong> or a <strong>product overhaul<\/strong>. Most of the structure may stay the same and provide consistency between versions so that users don\u2019t get confused.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_practices_for_high-conversion_on_SaaS_websites\"><\/span><strong>Best practices for high-conversion on SaaS websites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to a report by Microsoft, the average human span is about 8 seconds, which means your SaaS website has less than those <strong>8 seconds<\/strong> to grab the attention of the user.<\/p>\n\n\n\n<p><strong>Now, how can you create a SaaS website that boosts conversion rates? Let\u2019s take a look!<\/strong><\/p>\n\n\n\n<p>A SaaS website focuses on the power of attention for which every element has to come together. The landing page of your SaaS website has to <strong>effectively communicate<\/strong> your brand message as well as your product offering, <em>aid the customer movement further down the sales funnel via a sales CRM and ultimately convince and convert them<\/em>. The design of the layout of the website as well as the different elements need to be kept in mind along with conversion strategies.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Make your website visually appealing<\/strong><\/li><\/ul>\n\n\n\n<p><strong>Strong visual cues<\/strong> go a long way in having an impactful SaaS website. Use of contrasting colours, eye-grabbing graphics and visuals for directing user attention is what you are looking for. The font colour, font size and the lettering of the actual content have a significant impact on the readability. <em>You want to be able to communicate with the user efficiently.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Focus on above the fold design<\/strong><\/li><\/ul>\n\n\n\n<p>All the essential and relevant information to be conveyed to the customer should be <strong>placed above the fold<\/strong>. It should be accessible to the customers as soon as they land on your website. <strong>No scrolling<\/strong> should be necessary to reach this info.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Make the hero section engaging<\/strong><\/li><\/ul>\n\n\n\n<p>The main banner <strong>which the users encounter as soon as<\/strong> they land on your SaaS website comprises of the hero section. This section could consist of static images, animations or carousels.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"447\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/hero-section.jpg\" alt=\"\" class=\"wp-image-1244\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/hero-section.jpg 772w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/hero-section-300x174.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/hero-section-768x445.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Communicate with a catchy headline<\/strong><\/li><\/ul>\n\n\n\n<p>The headline is basically the shortest version of a product pitch to your customers. It should be <strong>catchy<\/strong> and <strong>engaging<\/strong> and <strong>convey<\/strong> what the users can do with your product. When it comes to text, less is more. Just make sure it is engaging.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"401\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/catcy-headline.jpg\" alt=\"\" class=\"wp-image-1248\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/catcy-headline.jpg 773w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/catcy-headline-300x156.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/catcy-headline-768x398.jpg 768w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Draft a compelling value proposition<\/strong><\/li><\/ul>\n\n\n\n<p>Your Company\u2019s value proposition includes the <strong>selling point<\/strong> of your business summarized in a few lines. In one or two lines, the customers should be <em>able to get a gist of what the product does and what they can do with the product without any uncertainty<\/em>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Add social proof<\/strong><\/li><\/ul>\n\n\n\n<p>Social proofs in the form of <strong>customer testimonials<\/strong> and <strong>case studies<\/strong> should be an integral part of your SaaS website. It makes the <strong>user feel confident<\/strong> about your brand. A great way of adding a human touch to the social proofs is by adding actual pictures and videos to the testimonials and user stories.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"312\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/add-social-proof.jpg\" alt=\"\" class=\"wp-image-1257\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/add-social-proof.jpg 765w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/add-social-proof-300x122.jpg 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"403\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/add-social-proof-2-1.jpg\" alt=\"\" class=\"wp-image-1256\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/add-social-proof-2-1.jpg 768w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/add-social-proof-2-1-300x157.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Make instinctive navigation<\/strong><\/li><\/ul>\n\n\n\n<p>A navigation bar helps <strong>smoothen out<\/strong> the <strong>user experience<\/strong> during the exploration process. Also make sure that the navigation panel although easily discoverable should not take away from the rest of the elements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_SaaS_UX_practices_to_keep_in_mind\"><\/span><strong>Some SaaS UX practices to keep in mind:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the number of SaaS companies growing rapidly, so is the competition.<\/p>\n\n\n\n<p><strong>Here are a few tips that might help your company stand out a little more than others:<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Simplify Registration Process<\/strong><\/li><\/ul>\n\n\n\n<p>Registration serves as the touchpoint that provides a <strong>first impression<\/strong> to customers. While considering registration, make sure to only ask for the <strong>most important information<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"447\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/simply-registration.jpg\" alt=\"\" class=\"wp-image-1258\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/simply-registration.jpg 772w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/simply-registration-300x174.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/simply-registration-768x445.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Show your user interface<\/strong><\/li><\/ul>\n\n\n\n<p>Add pictures, show off your user interface, make the customers want to <strong>know and understand more<\/strong>. Pictures must be easy to find so it is suggested that most of them are located on the main page.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"541\" height=\"530\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/show-your-user.jpg\" alt=\"\" class=\"wp-image-1259\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/show-your-user.jpg 541w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/show-your-user-300x294.jpg 300w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Focus on the website structure<\/strong><\/li><\/ul>\n\n\n\n<p>A website full of text, though informative, may come off as <strong>boring<\/strong>. Add pictures of your software, videos, graphs, animations, etc. Even a set of facts can be designed in a catchy way.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"693\" height=\"449\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/focus-on-the-website.jpg\" alt=\"\" class=\"wp-image-1260\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/focus-on-the-website.jpg 693w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/focus-on-the-website-300x194.jpg 300w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Keep design minimal<\/strong><\/li><\/ul>\n\n\n\n<p>Keeping your overall design minimal will provide a <strong>more welcoming experience<\/strong> to your SaaS website visitors. These include- solid colour backgrounds, clean imagery and preview of offered content.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"447\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/keep-design-minimal.jpg\" alt=\"\" class=\"wp-image-1261\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/keep-design-minimal.jpg 772w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/keep-design-minimal-300x174.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/keep-design-minimal-768x445.jpg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Engage through dashboards<\/strong><\/li><\/ul>\n\n\n\n<p>The dashboard is the first thing visible to the user on visiting your company website. To understand the <strong>current state<\/strong> of users, it is a good practice to report on any KPIs that may be critical to the users\u2019 role.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"447\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/engage-through.jpg\" alt=\"\" class=\"wp-image-1262\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/engage-through.jpg 740w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/engage-through-300x181.jpg 300w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ensure that \u2018help\u2019 is always visible<\/strong><\/li><\/ul>\n\n\n\n<p>Successful SaaS websites have a <strong>great support<\/strong> and <strong>help system<\/strong> in case users get stuck on their journey. The help system should be accessible from anywhere on the website.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"450\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/ensure-the-help.jpg\" alt=\"\" class=\"wp-image-1263\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/ensure-the-help.jpg 688w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/ensure-the-help-300x196.jpg 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Easy to find contact information<\/strong><\/li><\/ul>\n\n\n\n<p>Not everyone can find every little detail of a website <strong>easily<\/strong>. Make sure to locate the contact details in a <strong>convenient<\/strong> and <strong>easily accessible<\/strong> spot on the website.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"362\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/easy-to-find.jpg\" alt=\"\" class=\"wp-image-1264\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/easy-to-find.jpg 762w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/easy-to-find-300x143.jpg 300w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/figure><\/div>\n\n\n\n<p>The key to a successful website is being able to convince, intrigue and convert those who visit. You will need more than just or an engaging content strategy for your SaaS site &#8211; you also have be consistent with updates so people stay interested in what&#8217;s going on at all times!<\/p>\n\n\n\n<p>Maintaining these five practices will not only help make sure that visitors get their fill from browsing but prove how dependable you really are as well by keeping up-to date through trends like social media integration, SEO optimization etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is SaaS? Software as a service (SaaS) is a software distribution model in which a cloud provider hosts applications and makes them available to end-users over the internet. It usually comes as a subscription-based service where users pay a fixed amount monthly or annually depending on the plan chosen. In this model, an independent&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/saas-website-design-best-practices\/\">Continue reading <span class=\"screen-reader-text\">SAAS Website Design Best Practices<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[12],"class_list":["post-1214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-sass","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SAAS Website Design Best Practices - OriginUX Studio<\/title>\n<meta name=\"description\" content=\"SaaS is a fast-paced growing market. Great visual design creates great impact on users and is must to control churn rate. 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