{"id":1160,"date":"2018-11-06T08:47:14","date_gmt":"2018-11-06T08:47:14","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=1160"},"modified":"2022-04-12T13:59:32","modified_gmt":"2022-04-12T13:59:32","slug":"ux-research-methods","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/ux-research-methods\/","title":{"rendered":"UX Research methods"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-research-methods\/#The_Best_UX_Research_Methods\" >The Best UX Research Methods<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-research-methods\/#Card_Sorting\" >Card Sorting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-research-methods\/#Contextual_Interviews\" >Contextual Interviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-research-methods\/#First_Click_Testing\" >First Click Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-research-methods\/#Focus_Groups\" >Focus Groups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-research-methods\/#Heuristic_Evaluation_or_Expert_Reviews\" >Heuristic Evaluation or Expert Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-research-methods\/#Parallel_Design\" >Parallel Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-research-methods\/#Personas\" >Personas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-research-methods\/#System_Usability_Scale\" >System Usability Scale<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-research-methods\/#Summing_It_Up\" >Summing It Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>User Experience (UX) design is all about <strong>enhancing<\/strong> the overall experience that users have when they interact with a certain product. <em>UX design ensures that consumers find joy, satisfaction, and value when using your business\u2019s products<\/em>.<\/p>\n\n\n\n<p>The design process doesn\u2019t have to be a <a href=\"#\">guessing game<\/a>. <strong>UX research<\/strong> is the key that unlocks <strong>user needs<\/strong> and transforms a seemingly impossible task into an attainable, valuable goal that exceeds expectations. After all, you can\u2019t design a product that consumers will love if you don\u2019t know your audience, right?<\/p>\n\n\n\n<p>Listed below are some comprehensive research methods employed by UX companies to help them craft an unforgettable experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Best_UX_Research_Methods\"><\/span><strong>The Best UX Research Methods<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"one wp-block-heading\"><span class=\"ez-toc-section\" id=\"Card_Sorting\"><\/span>Card Sorting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Card sorting refers to a research method where participants of a sample group <strong>organize a website\u2019s information<\/strong> into logical categories that will help make website navigation more user-friendly. The process involves designing or improving the <strong>information architecture (IA)<\/strong> of a platform to make it more intuitive.<\/p>\n\n\n\n<p>In the research process, the <strong>participants will be prompted to organize<\/strong> a set of topics into categories that make sense to them. The topics may be written on actual cards, paper, or an online platform may be used. The respondents can also help name these categories better, or give their suggestions.<\/p>\n\n\n\n<p>This research method is primarily used to understand <strong>how<\/strong> users perceive various topics and <strong>what<\/strong> their expectations are. Card sorting can be further classified into <strong>open and closed or tree-test<\/strong>, depending on whether you ask them to label the groups or ask them to segregate the topics into pre-defined groups, respectively.<\/p>\n\n\n\n<h4 class=\"one two wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contextual_Interviews\"><\/span>Contextual Interviews<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A contextual interview is a UX research technique that involves the <strong>observation of users in their natural environment<\/strong>, as opposed to completing tasks in a controlled space like a lab. This method is less formal and doesn\u2019t utilize scripts, tasks, or lab tests.<\/p>\n\n\n\n<p>As a result, these interviews sometimes give <strong>more realistic qualitative data<\/strong> as they\u2019re based on observations and not measurements. This type of research method helps UX researchers better understand variables like issues being faced, the set-up of the users\u2019 space, personal preferences, time taken to complete targeted tasks, any extra support they may require, and more.<\/p>\n\n\n\n<h4 class=\"one three wp-block-heading\"><span class=\"ez-toc-section\" id=\"First_Click_Testing\"><\/span>First Click Testing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This is yet another method that focuses on navigation and measuring the <strong>usability<\/strong> of websites or applications. To build a successful platform, it is crucial to take the users\u2019 tasks into account. Research has concluded that <strong>participants who click on the right part from their first click<\/strong>, are <strong>87%<\/strong> more likely to complete their task successfully.<\/p>\n\n\n\n<p><em>First Click Testing explores and analyzes what test participants click on first while navigating through the given interface, to complete the intended task<\/em>. A wireframe, prototype, or pre-existing website or app can be used for testing.<\/p>\n\n\n\n<p>This UX research method is employed to help businesses evaluate the <strong>effectiveness<\/strong> of their platform\u2019s linking structure, including navigation and uptime. It also examines how easy it is for users to interact with the platform.<\/p>\n\n\n\n<h4 class=\"one four wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focus_Groups\"><\/span>Focus Groups<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A focus group refers to a moderated discussion with a <strong>sample group<\/strong>, and typically involves <strong>five to ten participants<\/strong>. A focus group helps UX researchers gain salient insights into the participants\u2019 attitudes, needs, and perceptions.<\/p>\n\n\n\n<p><em>It differs from a contextual interview in that it is more formal and in a controlled setting. Since the participants of a focus group talk to the researchers directly, there\u2019s no way to verify or observe their experiences, unlike the former, where conclusions are drawn from first-hand observations<\/em>.<\/p>\n\n\n\n<h4 class=\"one five wp-block-heading\"><span class=\"ez-toc-section\" id=\"Heuristic_Evaluation_or_Expert_Reviews\"><\/span>Heuristic Evaluation or Expert Reviews<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>A heuristic evaluation focuses on the usability of your platform. The term \u201c<strong>usability<\/strong>\u201d refers to quality factors including <strong>memorability, user satisfaction, and learnability<\/strong>, to name a few. In this evaluation process, one or more experts compare your digital product\u2019s design with a set of predefined, recognized UX design principles, called heuristics.<\/p>\n\n\n\n<p>The evaluators then identify the gaps where the platform is not adhering to these principles, and give each identified usability issue a \u201c<strong>severity rating<\/strong>\u201d. The UX designers then tweak the platform based on the most critical ratings, and therefore, improve its overall usability and efficiency.<\/p>\n\n\n\n<h4 class=\"one six wp-block-heading\"><span class=\"ez-toc-section\" id=\"Parallel_Design\"><\/span>Parallel Design<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Parallel design refers to a design methodology where several UX designers work on the <strong>same design problem simultaneously<\/strong>, to produce the best possible outcome. An initial design is therefore created by individual designers using the same set of variables and requirements.<\/p>\n\n\n\n<p>Then, once the independent brainstorming is complete, the design team takes into account each solution, and the best ideas are utilized to create the final solution. The parallel design process sows the seeds for several creative design ideas.<\/p>\n\n\n\n<p>This method helps generate a range of d<strong>iverse ideas cost-effectively and quickly<\/strong>, and since multiple avenues to the same goal are explored at the same time, the concept development schedule is compressed.<\/p>\n\n\n\n<h4 class=\"one seven wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personas\"><\/span>Personas<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>As the name implies, personas are <strong>fictional representations<\/strong> of different people who can be created from the data you have at hand. This UX research method helps <strong>represent the various user types<\/strong> who may use the platform offered by your brand or business.<\/p>\n\n\n\n<p>Since creating a focus group of the ideal target audience is not always possible, <em>creating personas help researchers better understand the consumers\u2019 needs, expectations, goals, experiences, and behaviours.<\/em><\/p>\n\n\n\n<p>Essentially, personas add a human touch to what would otherwise remain cold, hard facts that would be tough to relate to. This research technique is usually applied during the <strong>Define phase<\/strong> of the <a href=\"#\">design thinking process<\/a> where the data from the previous stage is synthesized.<\/p>\n\n\n\n<p>Creating personas offer meaningful archetypes that help researchers recognize that different users have <strong>unique expectations and need<\/strong>s. This helps them identify with and relate to the target audience. This ultimately leads to the goal of crafting an excellent user experience for them.<\/p>\n\n\n\n<h4 class=\"one eight wp-block-heading\"><span class=\"ez-toc-section\" id=\"System_Usability_Scale\"><\/span>System Usability Scale<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The System Usability Scale or <strong>SUS<\/strong>, in short, has become an industry-standard, ever since the method was devised in <strong>1986<\/strong>. This reliable, technology-independent tool gauges a platform\u2019s usability, through a 10 item questionnaire that has five response options for each question. The options range from \u201c<strong>Strongly Agree<\/strong>\u201d to \u201c<strong>Strongly Disagree<\/strong>\u201d, or any similar variation of this scale.<\/p>\n\n\n\n<p>The SUS enables researchers to rapidly evaluate an array of diverse services and products, including websites, applications, software, and hardware. Its most notable benefits are that it is a simple scale that can be given to all participants and it offers reliable results even with small sample sizes.<\/p>\n\n\n\n<p>The SUS can also effectively distinguish between <strong>unusable and usable systems<\/strong>. It is important to note that this is not a diagnostic tool, but can only be used as a classification tool, based on the usability of the system being tested.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summing_It_Up\"><\/span><strong>Summing It Up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>User Experience (UX) is a subjective field, and the <strong>experience a person<\/strong> goes through while using a platform varies from one target group to another. Selecting the right UX research method, or a combination of them, helps researchers collect, analyze and apply invaluable data to a platform or product.<\/p>\n\n\n\n<p>At the end of the day, this helps craft a product that serves both <strong>businesses<\/strong> and <strong>consumers<\/strong> more efficiently, leaving a lasting impact on them. It can therefore be said that user research is at the very core of designing an exceptional, impressive user experience, for all UX design companies, including Origin UX.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>User Experience (UX) design is all about enhancing the overall experience that users have when they interact with a certain product. UX design ensures that consumers find joy, satisfaction, and value when using your business\u2019s products. The design process doesn\u2019t have to be a guessing game. UX research is the key that unlocks user needs&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-research-methods\/\">Continue reading <span class=\"screen-reader-text\">UX Research methods<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[6],"class_list":["post-1160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best UX Research methods \u2013 OriginUX Studio<\/title>\n<meta name=\"description\" content=\"UX is key that unlocks user needs. User research is at the very core of designing UX. 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User research is at the very core of designing UX. 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