{"id":112,"date":"2021-05-02T12:36:57","date_gmt":"2021-05-02T12:36:57","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=112"},"modified":"2022-04-12T13:12:40","modified_gmt":"2022-04-12T13:12:40","slug":"googles-heart-theory-know-all-about-it-for-better-seo","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/googles-heart-theory-know-all-about-it-for-better-seo\/","title":{"rendered":"Google\u2019s HEART theory, know all about it for better SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/googles-heart-theory-know-all-about-it-for-better-seo\/#What_is_HEART_theory\" >What is HEART theory?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/googles-heart-theory-know-all-about-it-for-better-seo\/#How_we_can_use_Googles_HEART_theory_for_better_SEO\" >How we can use Google\u2019s HEART theory for better SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/googles-heart-theory-know-all-about-it-for-better-seo\/#How_UX_helps_your_website\" >How UX helps your website?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Conducting research<\/strong> without a framework can possess difficult challenges <strong>leading to a lack of collected information.<\/strong> The same problem was faced by Google when they couldn\u2019t comprehend how to <em>get results that are both data-driven and user-centred<\/em>.<\/p>\n\n\n\n<h5 style=\"border-left: 1px solid #000000; padding-left: 10px;\">The research team with <strong>Kerry Rodden, Hilary Hutchinson<\/strong>, and <strong>Xin<\/strong> <strong>Fu<\/strong> designed the \u201c<a href=\"#\" style=\"text-decoration: underline; color: #000000;\">HEART theory\u2019<\/a>.<\/h5>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_HEART_theory\"><\/span><strong>What is HEART theory?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h6 class=\"wp-block-heading\">Happiness &#8211; Satisfaction, NPS (net promoter score)<\/h6>\n\n\n\n<h6 class=\"wp-block-heading\">Engagement &#8211; User activity<\/h6>\n\n\n\n<h6 class=\"wp-block-heading\">Adoption &#8211; New users, Usage<\/h6>\n\n\n\n<h6 class=\"wp-block-heading\">Retention &#8211; % of active users, Unit of time<\/h6>\n\n\n\n<h6 class=\"wp-block-heading\">Task Success &#8211; Time, completed the task, errors<\/h6>\n\n\n\n<p>This theory\/framework was designed to meet <strong>UX metrics results from extensive research<\/strong>.<\/p>\n\n\n\n<p><strong>Kerry Rodden<\/strong> mentions these can be applied to any level &#8211; <em>from one specific feature to the whole product.<\/em><\/p>\n\n\n\n<p>Here the research team also has an option to choose which category to focus on. For example, Usabilla when using heart-framework for a <strong>2-step verification process<\/strong> used in <em>happiness, adoption, retention, and task success.<\/em><\/p>\n\n\n\n<p>In order to determine the <strong>success of the features<\/strong> they determined the following goals:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1006\" height=\"651\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-heart-theory.jpg\" alt=\"\" class=\"wp-image-123\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-heart-theory.jpg 1006w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-heart-theory-300x194.jpg 300w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2021\/12\/what-is-heart-theory-768x497.jpg 768w\" sizes=\"auto, (max-width: 1006px) 100vw, 1006px\" \/><\/figure><\/div>\n\n\n\n<h5 style=\"border-left: 1px solid #000000; padding-left: 10px;\">The idea is to break a fuzzy goal, and<a href=\"#\" style=\"text-decoration: underline; color: #000000;\"> achieve it systematically and get authentic results<\/a>.<br>The framework helps to measure UX effectively:<\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Let\u2019s deep dive into the explanation of the HEART framework:<\/strong><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>H= Happiness<\/strong><\/h5>\n\n\n\n<p>The simplest measure which helps <b>find the difficult metric; the User\u2019s satisfaction with the product.<\/b> This category helps in finding out user satisfaction via <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">surveys and interviews.<\/a><br><br><i>The importance here is to figure out the why and user\u2019s understanding of <b>how do they feel<\/b> about the product.<\/i><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>E= Engagement<\/strong><\/h5>\n\n\n\n<p>This measure helps in finding how the user is interacting with the product. <b>How do they feel about the product and their experience with the product?<\/b><br><br>The importance here is to help in finding out the <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">pain points of the users<\/a> while interacting with the product.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>A= Adoption<\/strong><\/h5>\n\n\n\n<p>Metric helps find <strong>how many new people are signing up or choosing the product<\/strong>. This feature helps track the number of users visiting and further converting into users.<br><br><em>The importance here is in knowing the path of a new user, and <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">how and why they are choosing and converting<\/a> into full-time users<\/em>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>R= Retention<\/strong><\/h5>\n\n\n\n<p>This measures the <strong>rate at which existing users are returning to the product,<\/strong> and keeping the users for x amount of time.<br><br><em>The importance here is in helping <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">track the time of existing users using the product,<\/a> a good reflection of the site\u2019s performance over the period of time.<\/em><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>T= Task Success<\/strong><\/h5>\n\n\n\n<p>Breaking components into smaller tasks that help find user experience metrics. This feature encompasses <strong>behavioural metrics such as efficiency, effectiveness, and error rate.<\/strong><br><br><em>The importance here is in finding an <a href=\"#\" style=\"text-decoration: underline; color: #000000;\">optimal path for a particular task<\/a> helps in a measure how closely the user is following it.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_we_can_use_Googles_HEART_theory_for_better_SEO\"><\/span><strong>How we can use Google\u2019s HEART theory for better SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Initially, it may seem incidental, but the UX of a website has a lot to do with SEO. Gone are the days when the search engines would show websites that have maximum keywords, the search engines are now focused on providing a better solution to users\u2019 needs. A list of websites through which users can navigate easily has the right content for better engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_UX_helps_your_website\"><\/span><strong>How UX helps your website?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>User Experience<\/strong> is basically a user interacting with a system. It also includes mobile applications, websites, and any form of human\/ device interaction.<\/p>\n\n\n\n<p><strong><em>If the system (website, mobile) has good UX it helps the user achieve their goals easily.<\/em><\/strong><\/p>\n\n\n\n<p>The framework helps in finding out micro and macro measurements to help determine the product\u2019s user journey.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n1. Pick a category that you need to focus on, it can also just open a category or all the four categories. If your website has guided videos, blogs you would want to track how people are engaging with it. You also want to keep track of changes that are required according to user behaviour.\n<br>\n<br>\n2.  Now if you look at the Usabilla framework the topmost row has the following options:\n<br>\n&#8211; Goals \n<br>\n&#8211; Signals \n<br>\n&#8211; Metrics\n<br>\nAfter picking up the category now is the time to add signals and goals you wish to achieve. Here the balance of user and business goals is important.\n<br>\n<br>\n3. Pick a category that you need to focus on, it can also just open a category or all the four categories. If your website has guided videos, blogs you would want to track how people are engaging with it. You also want to keep track of changes that are required according to user behaviour.\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>The idea of heart theory is to help designers and researchers find effective results. Whether it\u2019s for a small company or a large project like one of Google\u2019s, the HEART framework can be applicable to the majority of UX researches.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conducting research without a framework can possess difficult challenges leading to a lack of collected information. The same problem was faced by Google when they couldn\u2019t comprehend how to get results that are both data-driven and user-centred. The research team with Kerry Rodden, Hilary Hutchinson, and Xin Fu designed the \u201cHEART theory\u2019. What is HEART&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/googles-heart-theory-know-all-about-it-for-better-seo\/\">Continue reading <span class=\"screen-reader-text\">Google\u2019s HEART theory, know all about it for better SEO<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[7],"class_list":["post-112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google\u2019s HEART Theory, Know all about it for Better SEO<\/title>\n<meta name=\"description\" content=\"Research without framework poses difficult challenges in collecting information. So, Google designed HEART theory to measure the UX metrics and get authentic results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.originux.com\/resources\/blog\/googles-heart-theory-know-all-about-it-for-better-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s HEART Theory, Know all about it for Better SEO\" \/>\n<meta property=\"og:description\" content=\"Research without framework poses difficult challenges in collecting information. 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