{"id":1100,"date":"2019-02-17T04:37:05","date_gmt":"2019-02-17T04:37:05","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=1100"},"modified":"2022-04-12T13:57:32","modified_gmt":"2022-04-12T13:57:32","slug":"why-does-website-structure-matter-for-seo","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/","title":{"rendered":"Why does website structure matter for SEO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#What_is_Website_Structure\" >What is Website Structure?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#Why_Structure_matters_for_SEO\" >Why Structure matters for SEO?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#Structure_Easy_Access\" >Structure = Easy Access<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#Avoid_competition_within_the_website\" >Avoid competition within the website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#Clear_Site_structure_Good_User_Experience\" >Clear Site structure = Good User Experience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#10_UX_strategies_you_need_to_apply_to_improve_SEO_rankings\" >10 UX strategies you need to apply to improve SEO rankings<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#Bounce_Rate\" >Bounce Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#Monitor_Analytics_Whats_working_whats_not\" >Monitor Analytics (What\u2019s working &amp; what\u2019s not)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#Heading-_For_SEO_and_Users\" >Heading- For SEO and Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#Site_Navigation_Site_Structure\" >Site Navigation &amp; Site Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#Site_Load_Time\" >Site Load Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#Mobile_Friendliness\" >Mobile Friendliness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#Call_To_Action\" >Call To Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#Design_for_User_Intent\" >Design for User Intent:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#Web_Pages_other_than_Homepage\" >Web Pages other than Homepage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/#Social_Media_Share_buttons\" >Social Media Share buttons<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Website_Structure\"><\/span><strong>What is Website Structure?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ever noticed <strong>Amazon\u2019s<\/strong> site? It caters to hundreds of thousands of products. One can find a product with help of a search bar. However, Amazon ensures the <strong>segregation of products<\/strong> according to their subcategory, and categories. Placing that search bar also comes under the site structure.<\/p>\n\n\n\n<p>Making a Site structure helps in <strong>organizing<\/strong> the content on your site. <a href=\"#\">Yoast.com<\/a> writes <em>A website often consists of content on a variety of \u2013 related \u2013 topics, presented on posts and pages<\/em>. Site structure deals with how this content is <strong>grouped, linked<\/strong>, and <strong>presented<\/strong> to the visitor. If you structure your website well, it will benefit from this; <em>users will find their way more easily and Google can index your URLs better<\/em>.<\/p>\n\n\n\n<p>Imagine, if Amazon doesn\u2019t have a site structure (no search bar and segregation of products). What will happen then- users searching the products <strong>won&#8217;t be able to find<\/strong> and <strong>probably drop out of the site<\/strong>. Why?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Users unable to navigate through the website<\/li><li>Users not provided with too many options<\/li><li>Not able to trace important information (search bar, menu list)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Structure_matters_for_SEO\"><\/span><strong>Why Structure matters for SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"one wp-block-heading\"><span class=\"ez-toc-section\" id=\"Structure_Easy_Access\"><\/span>Structure = Easy Access<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Structuring the content of your website helps search engines <strong>find the information<\/strong> available on a site. If information related to mats and glass vas are on the same page, a user searching for glass vas might get irritated as he is shown doormats.<\/p>\n\n\n\n<p><strong>Ease of navigation<\/strong> to users is what Google looks for in a website. Google crawls the website for links, internal, external links via boot called <strong>Google Bot<\/strong>.<\/p>\n\n\n\n<h4 class=\"one two wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avoid_competition_within_the_website\"><\/span>Avoid competition within the website<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>All the content has been put with proper <strong>SEO guidelines<\/strong>, here if the website fails to mark <em>which is their most important, and least important content, chances are they will compete with themselves<\/em>.<\/p>\n\n\n\n<p>Amazon discovers that <strong>kitchenware<\/strong> items were mostly bought by <strong>75%<\/strong> in the last two months. But if Amazon doesn\u2019t have structure, and it fails to show Google the importance of the kitchenware category, chances are other items that don\u2019t interest users will be more visible. Sites have to make sure to prioritize content, and services according to users.<\/p>\n\n\n\n<h4 class=\"one three wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clear_Site_structure_Good_User_Experience\"><\/span>Clear Site structure = Good User Experience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The site that helps users <strong>interact smoothly<\/strong> and let them explore the site without any disturbing elements enables a <strong>good user experience<\/strong>. Ensuring a good user experience is key to helping users <strong>complete the primary goal<\/strong> on the site. Users are there to buy an item or maybe explore. Ease of Navigation, placement of CTA, and other important elements and features are part of UX design and help place it where the user will need to see it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_UX_strategies_you_need_to_apply_to_improve_SEO_rankings\"><\/span><strong>10 UX strategies you need to apply to improve SEO rankings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The most amazing evolutions for marketers happen with the right combination of <strong>UX<\/strong> and <strong>SEO<\/strong>. A mobile-friendly website and responsiveness can positively affect SEO. When you work on your website\u2019s SEO, you focus on the search engines and the visitor, writes <strong>Adam Fard<\/strong> in the article \u2018<strong>How to boost your ranking<\/strong>\u2019.<\/p>\n\n\n\n<p>We have learned how User Experience affects the website and its growth. So here are the 10 strategies to apply to improve the SEO ranking of your Product\/Website<\/p>\n\n\n\n<h4 class=\"one wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bounce_Rate\"><\/span>Bounce Rate<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>People leave the website for many reasons. <em>It could be bad navigation, false or inappropriate content, no access to resources, or users unable to access the website<\/em>. Checking bounce rate to understand what is making users leave the site is a healthy practice for websites to follow. The <strong>RocketFuel<\/strong> study says the Bounce rate between <strong>26%-40%<\/strong> is perfect.<\/p>\n\n\n\n<h4 class=\"one two wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitor_Analytics_Whats_working_whats_not\"><\/span>Monitor Analytics (What\u2019s working &amp; what\u2019s not)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Following the bounce rate metric, one should keep track of users\u2019 activity. Another way to optimize the site according to user needs is to <strong>identify factors<\/strong> that are causing the <a href=\"#\">bounce rate<\/a>. <strong>Google Analytics<\/strong> is a tool that helps identify the <strong>average time of the user<\/strong>, and what is keeping the user on-site and what\u2019s not.<\/p>\n\n\n\n<h4 class=\"one three wp-block-heading\"><span class=\"ez-toc-section\" id=\"Heading-_For_SEO_and_Users\"><\/span>Heading- For SEO and Users<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Heading is a gateway for users to the websites. <strong>Proper<\/strong> and <strong>attractive<\/strong> headlines not only bring users to the site but help in appearing to <strong>search engine crawlers.<\/strong> Headline allows the website to tell users briefly that the user is at the right website for their requirements.<\/p>\n\n\n\n<h4 class=\"one four wp-block-heading\"><span class=\"ez-toc-section\" id=\"Site_Navigation_Site_Structure\"><\/span>Site Navigation &amp; Site Structure<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>As discussed above, site structure is a tool that helps the user to explore and stay on the website for a longer period. It also helps implement a <strong>user journey<\/strong> that is specifically designed for users to achieve their goals, and also business goals.<\/p>\n\n\n\n<h4 class=\"one five wp-block-heading\"><span class=\"ez-toc-section\" id=\"Site_Load_Time\"><\/span>Site Load Time<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Users don\u2019t want to visit the site which takes more than <strong>5 seconds<\/strong> to upload. <em>The slower the load time, the chances are the website will face higher bounce rates<\/em>. <strong>Content optimization<\/strong> here helps optimize the content on the website according to different devices and screen sizes.<\/p>\n\n\n\n<h4 class=\"one six wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_Friendliness\"><\/span>Mobile Friendliness<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><em>The mobile is a new powerful tool in users<\/em>\u2019 hands. The majority of the users access the website through mobile, and if the site is taking time load, content is not optimized according to a mobile screen, it will lead to an increase in drop rate.<\/p>\n\n\n\n<h4 class=\"one seven wp-block-heading\"><span class=\"ez-toc-section\" id=\"Call_To_Action\"><\/span>Call To Action<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The website should have a clear CTA, that tells the user to \u2018<strong>click here, and \u2018this is your next step<\/strong>\u2019. Users are unaware and possibly clueless when they arrive on site. A clear indication of their next steps helps in making the process easy.<\/p>\n\n\n\n<h4 class=\"one eight wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design_for_User_Intent\"><\/span>Design for User Intent:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>If there is a food website, it shouldn&#8217;t have pictures and videos from the mall food court. But<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pictures and blogs about a recipe, and food items<\/li><li>A page dedicated to restaurants providing different kinds of cuisine<\/li><\/ul>\n\n\n\n<p>Creating a website for user intent is to understand what users might be looking for, and also give them a <strong>chance to explore more<\/strong> about the subject by putting unique information.<\/p>\n\n\n\n<h4 class=\"one nine wp-block-heading\"><span class=\"ez-toc-section\" id=\"Web_Pages_other_than_Homepage\"><\/span>Web Pages other than Homepage<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Users come to the website from all over the internet. Some might click because they saw a pair of glasses, others might want to explore services. Landing everyone on the homepage might cause <strong>traffic<\/strong>, and <strong>bounce rates<\/strong>. The website has to make sure to show the <strong>exact page<\/strong> for which the user is visiting the website. This factor also helps google to recognize that the site has multiple useful pages, and helps in rank better in search engines.<\/p>\n\n\n\n<h4 class=\"one ten wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Share_buttons\"><\/span>Social Media Share buttons<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Google appreciates the sites which have been shared and accessed on various <strong>social media platforms.<\/strong> It helps create <strong>brand value<\/strong> and <strong>trust<\/strong> with the customer. Social media share buttons should be easily traceable and available on every page for users&#8217; ease of access.<\/p>\n\n\n\n<p>It is important to have a <strong>great user interface<\/strong> because the search engine will only rank your site if it finds customers there as well. If people <strong>enjoy<\/strong> using our website, then more users may end up visiting and leading them on an expanding journey with you. Websites that are loved by the user base show up higher on search engine rankings. As a result, more people visit your site and it becomes an attractive option to buy or use for potential customers looking online!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Website Structure? Ever noticed Amazon\u2019s site? It caters to hundreds of thousands of products. One can find a product with help of a search bar. However, Amazon ensures the segregation of products according to their subcategory, and categories. Placing that search bar also comes under the site structure. Making a Site structure helps&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/\">Continue reading <span class=\"screen-reader-text\">Why does website structure matter for SEO<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[7],"class_list":["post-1100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why does Website Structure Matter for SEO \u2013 OriginUX Studio<\/title>\n<meta name=\"description\" content=\"Website structures and organising content matters for SEO. Do you know why? OriginUX Studio answers the question along with 10 strategies you may apply to improve SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.originux.com\/resources\/blog\/why-does-website-structure-matter-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why does Website Structure Matter for SEO \u2013 OriginUX Studio\" \/>\n<meta property=\"og:description\" content=\"Website structures and organising content matters for SEO. Do you know why? 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