{"id":1061,"date":"2019-04-19T09:05:51","date_gmt":"2019-04-19T09:05:51","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=1061"},"modified":"2022-04-12T13:55:31","modified_gmt":"2022-04-12T13:55:31","slug":"up-your-game-with-seo-with-effective-ux-writing","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/up-your-game-with-seo-with-effective-ux-writing\/","title":{"rendered":"Up your game with SEO with effective UX writing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/up-your-game-with-seo-with-effective-ux-writing\/#Whats_your_404_message_look_like\" >What\u2019s your 404 message look like?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/up-your-game-with-seo-with-effective-ux-writing\/#Why_do_you_think_that_is_happening\" >Why do you think that is happening?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/up-your-game-with-seo-with-effective-ux-writing\/#Let_us_introduce_you_to_UX_writing\" >Let us introduce you to UX writing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/up-your-game-with-seo-with-effective-ux-writing\/#Google_describe_UX_writing_as\" >Google describe UX writing as<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/up-your-game-with-seo-with-effective-ux-writing\/#Why_UX_writing_is_important\" >Why UX writing is important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.originux.com\/resources\/blog\/up-your-game-with-seo-with-effective-ux-writing\/#3_UX_writing_best_practices_by_Google_team\" >3 UX writing best practices by Google team<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.originux.com\/resources\/blog\/up-your-game-with-seo-with-effective-ux-writing\/#Three_best_UX_writing_Practices\" >Three best UX writing Practices:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.originux.com\/resources\/blog\/up-your-game-with-seo-with-effective-ux-writing\/#Clear\" >Clear<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.originux.com\/resources\/blog\/up-your-game-with-seo-with-effective-ux-writing\/#Concise\" >Concise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.originux.com\/resources\/blog\/up-your-game-with-seo-with-effective-ux-writing\/#Useful\" >Useful<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"298\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/not-found-1.jpg\" alt=\"\" class=\"wp-image-1066\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/not-found-1.jpg 540w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/not-found-1-300x166.jpg 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"401\" height=\"299\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/not-found-2.jpg\" alt=\"\" class=\"wp-image-1067\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/not-found-2.jpg 401w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/not-found-2-300x224.jpg 300w\" sizes=\"auto, (max-width: 401px) 100vw, 401px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_your_404_message_look_like\"><\/span><strong>What\u2019s your 404 message look like?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We all know how <strong>frustrating<\/strong> it gets when in the middle of important work the site displays a 404 error message. But when came across Pixar\u2019s 404 error message, chances are it will <strong>excite<\/strong> and make you <strong>admire<\/strong> the illustration and the text beside it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_do_you_think_that_is_happening\"><\/span><strong>Why do you think that is happening?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Every page<\/strong> of the site is important in UX, which includes <strong>features, design,<\/strong> and <strong>text<\/strong>. All these elements help in interacting and communicating with the users. The <strong>words<\/strong> have to be chosen carefully, where it <strong>helps the user<\/strong> and does not confuse them.<\/p>\n\n\n\n<p>The text here plays an important role because no matter how much we disagree, important information is often read than viewed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Let_us_introduce_you_to_UX_writing\"><\/span><strong>Let us introduce you to UX writing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In simple words, UX writing is which <strong>user sees or hear<\/strong> when interacting with the software. <em>It is the craft of writing simple, concise, and easy to understand the language in which users interact on a website or an app.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_describe_UX_writing_as\"><\/span><strong>Google describe UX writing as<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u201c<em>As a <strong>User Experience<\/strong> writer, you are an advocate for Google design, working to shape product experiences by creating useful, meaningful text that helps users complete the task at hand. You help set the vision for content and drive cohesive product narratives across multiple platforms and touchpoints. As a stellar writer, you have a portfolio of work that demonstrates content that simplifies and beautifies the overall user experience.<\/em>\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_UX_writing_is_important\"><\/span><strong>Why UX writing is important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Inside Design<\/strong> writes, the design teams are now realizing how the <strong>words<\/strong> embody in wireframe are as equally important as pictures or any other design elements. <em>And with such an emphasis on visual design\u2014and fewer words\u2014choosing the right words becomes even more important.<\/em><\/p>\n\n\n\n<p>Like pictures and videos, words also play a <a href=\"#\">vital role<\/a> in websites and applications. The <strong>user\u2019s decision-making<\/strong> is highly dependent on what the text is trying to say. Google\u2019s UX director <strong>Maggie Stanphill<\/strong> shows in the following example how changing \u2018<strong>Book a room<\/strong>\u2019 to \u2018<strong>Check availability helped increase engagement by 17%<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"246\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/why-ux-1.jpg\" alt=\"\" class=\"wp-image-1077\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/why-ux-1.jpg 453w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/why-ux-1-300x163.jpg 300w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"246\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/why-ux-2.jpg\" alt=\"\" class=\"wp-image-1078\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/why-ux-2.jpg 453w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/why-ux-2-300x163.jpg 300w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_UX_writing_best_practices_by_Google_team\"><\/span><strong>3 UX writing best practices by Google team<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"610\" height=\"340\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/ux-writing.jpg\" alt=\"\" class=\"wp-image-1079\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/ux-writing.jpg 610w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/ux-writing-300x167.jpg 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/figure><\/div>\n\n\n\n<p>There is no one formula for UX writing. However, keeping these <strong>three practices<\/strong> in mind will help <strong>UX writers<\/strong> to achieve fulfilling results. Before starting to write and conceptualize content for the web, ask the following questions<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How do you make your software sound like human<\/li><li>Writing out loud, which help each word<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Three_best_UX_writing_Practices\"><\/span>Three best UX writing Practices:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<h4 class=\"one wp-block-heading\"><span class=\"ez-toc-section\" id=\"Clear\"><\/span>Clear<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The instructions, error messages, CTA button text should be clear enough to <strong>make users understand<\/strong>. Clear doesn\u2019t mean precise and should be <strong>jargon-free<\/strong>. Here the writer should give main attention to the verb because action helps the user understand that here they can act. The image below shows two versions of the same screen the <strong>right side is clear<\/strong> and doesn\u2019t use any technical terms. It sends a <strong>clear message<\/strong> saying the password is incorrect.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"273\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/clear.jpg\" alt=\"\" class=\"wp-image-1080\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/clear.jpg 607w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/clear-300x135.jpg 300w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"one two wp-block-heading\"><span class=\"ez-toc-section\" id=\"Concise\"><\/span>Concise<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Designers should work parallel with writers to make sure <strong>every word <\/strong>has a distinct job. It is the job of the UX team to make sure visuals are working in service with text. What the visuals are trying to convey and to keep the <strong>important content first<\/strong>. Both the images have only one difference, the <strong>length of the sub-text<\/strong>. This length ensures that the user is communicated of the urgency this offer holds, and it\u2019s time for the user to act on it.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"361\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/concise.jpg\" alt=\"\" class=\"wp-image-1084\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/concise.jpg 604w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/concise-300x179.jpg 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"one three wp-block-heading\"><span class=\"ez-toc-section\" id=\"Useful\"><\/span>Useful<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Like all the other elements on the page, the text should be useful for the user. It should <strong>guide the user<\/strong> and <strong>help achieve<\/strong> what are they looking for on the site. Apply UX writing best practices in CTA text, which guides people to the next step. Directs next session. The job of <strong>CTA<\/strong> is to <strong>encourage users<\/strong> to take action, in the picture below the right side, is <strong>encouraging<\/strong> and <strong>ensuring<\/strong> users that if they go ahead with this action there will be no bad consequences.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"361\" src=\"https:\/\/originux.com\/resources\/wp-content\/uploads\/2022\/02\/useful.jpg\" alt=\"\" class=\"wp-image-1085\" srcset=\"https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/useful.jpg 604w, https:\/\/www.originux.com\/resources\/wp-content\/uploads\/2022\/02\/useful-300x179.jpg 300w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/figure><\/div>\n\n\n\n<p><strong>UX writing<\/strong> is not about finding one perfect formula. Rather, it&#8217;s a <strong>balance<\/strong> between being clear and concise communication while providing the user useful context and goals in order to <strong>better connect<\/strong> with us on what they need from us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s your 404 message look like? We all know how frustrating it gets when in the middle of important work the site displays a 404 error message. But when came across Pixar\u2019s 404 error message, chances are it will excite and make you admire the illustration and the text beside it. Why do you think&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/up-your-game-with-seo-with-effective-ux-writing\/\">Continue reading <span class=\"screen-reader-text\">Up your game with SEO with effective UX writing<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[7,6],"class_list":["post-1061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-seo","tag-ux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Up your Game with SEO with Effective UX Writing - OriginUX Studio<\/title>\n<meta name=\"description\" content=\"Elements like features, design and text on every page of your site is important in UX. Like images, text also play a major role in UX. UX writing is needed to communicate better with users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.originux.com\/resources\/blog\/up-your-game-with-seo-with-effective-ux-writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Up your Game with SEO with Effective UX Writing - OriginUX Studio\" \/>\n<meta property=\"og:description\" content=\"Elements like features, design and text on every page of your site is important in UX. Like images, text also play a major role in UX. 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