{"id":1024,"date":"2019-06-04T06:41:07","date_gmt":"2019-06-04T06:41:07","guid":{"rendered":"http:\/\/dev-revamp.originux.com\/resources\/?p=1024"},"modified":"2022-04-12T13:52:30","modified_gmt":"2022-04-12T13:52:30","slug":"ux-is-critical-for-seo-else-you-will-miss-out-on-these-5-benefits","status":"publish","type":"post","link":"https:\/\/www.originux.com\/resources\/blog\/ux-is-critical-for-seo-else-you-will-miss-out-on-these-5-benefits\/","title":{"rendered":"UX is critical for SEO: Else you will miss out on these 5 benefits"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-is-critical-for-seo-else-you-will-miss-out-on-these-5-benefits\/#Easy_to_find_and_use\" >Easy to find and use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-is-critical-for-seo-else-you-will-miss-out-on-these-5-benefits\/#Dont_let_your_users_leave_too_soon\" >Don\u2019t let your users leave too soon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-is-critical-for-seo-else-you-will-miss-out-on-these-5-benefits\/#Research_is_the_key\" >Research is the key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-is-critical-for-seo-else-you-will-miss-out-on-these-5-benefits\/#Make_every_experience_count\" >Make every experience count<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-is-critical-for-seo-else-you-will-miss-out-on-these-5-benefits\/#Poor_UX_Poor_SEO\" >Poor UX = Poor SEO<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><strong>Earlier the SEO formula was:<\/strong><\/p>\n\n\n\n<p><strong>SEO= Keywords + Meta descriptions + Title tags = High Ranking<\/strong><\/p>\n\n\n\n<p>But at present Google focuses on the website w<strong>hich ensures a user-centred experience<\/strong> for its audience.<\/p>\n\n\n\n<p>The <strong>200 metrics<\/strong> that Google uses to rank the website, are constantly checking if the site is <strong>able to engage<\/strong> the user. The <strong>amount of time spent<\/strong> by the user, retention rate, bounce rate. The more elements in the website are enabling user-centred signals, the higher the SEO ranking.<\/p>\n\n\n\n<p>However, there is still a <strong>lack of awareness<\/strong> regarding the importance of UX in getting bet ter search engine optimization.<\/p>\n\n\n\n<p><strong>Here are the five benefits which you will lose on your website if UX is not applied properly<\/strong><\/p>\n\n\n\n<h4 class=\"one wp-block-heading\"><span class=\"ez-toc-section\" id=\"Easy_to_find_and_use\"><\/span>Easy to find and use<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong>UX<\/strong> is key to making the website <strong>easy to navigate<\/strong>. UX design heavily relies upon research from users, <em>it helps understand user goals and also how to achieve them<\/em>. And a site can only be useful when the user can find it. The work of UX is to make sure users find the required information and allow users to <strong>access<\/strong> it <strong>hassle-free<\/strong>.<\/p>\n\n\n\n<h4 class=\"one two wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_let_your_users_leave_too_soon\"><\/span>Don\u2019t let your users leave too soon<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><strong>Search engines<\/strong> calculate how much time a user is spending on your site before they go back and search for the same information. The users <strong>make an impression<\/strong> of the website in <strong>0.05 seconds<\/strong> and if the website fails to keep the users, then it directly affects their rank on search engines.<\/p>\n\n\n\n<p>If the user is able to find the site, then <strong>hook<\/strong> on to the <strong>landing page<\/strong> is a way to keep the user on the site. The hook can include the <em>use of effective typography to display information, design elements, use of photos, animation, videos.<\/em><\/p>\n\n\n\n<h4 class=\"one three wp-block-heading\"><span class=\"ez-toc-section\" id=\"Research_is_the_key\"><\/span>Research is the key<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Use UX research on <a href=\"#\">focus groups<\/a> to observe and take inputs through <strong>interviews<\/strong>. These insights can help make the <strong>right decision<\/strong> for the websites.<\/p>\n\n\n\n<p><strong>Eliminating unnecessary features:<\/strong><\/p>\n\n\n\n<p>What a website considers important, can be of no interest to the user. The research helps in finding what are the <strong>unnecessary elements<\/strong> which are making the user leave the site, or uninterested.<\/p>\n\n\n\n<p><strong>Exploring unknown problems:<\/strong><\/p>\n\n\n\n<p>Research also helps in finding what are the problems (small or big) faced by the user on the site <strong>which is stopping them<\/strong> from completing their goal.<\/p>\n\n\n\n<h4 class=\"one four wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_every_experience_count\"><\/span>Make every experience count<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Most of the focus is given to the customer\u2019s journey before <strong>CTA (call to action)<\/strong>, but the website should find a balance and give equal importance to pre and <strong>post CTA experience<\/strong>. Post CTA experience ensure the customer has <strong>made the correct decisions<\/strong>, <em>and that builds trust between the user and business<\/em>. This was a business that can get loyal users who help bring more leads for the business.<\/p>\n\n\n\n<h4 class=\"one five wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poor_UX_Poor_SEO\"><\/span>Poor UX = Poor SEO<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>If the SEO is helping you bring traffic, and the website structure is <strong>not according to the user\u2019s ease<\/strong>, it will lead to a <strong>poor ranking<\/strong> and <strong>no leads<\/strong>. Subsequently, the traffic from SEO will start decreasing. The users who could be possible leads will turn into visitors. If the user is not provided with a good experience they will choose competitors above your website.<\/p>\n\n\n\n<p>In order to <strong>stay competitive<\/strong> in this digital era, it&#8217;s vital that companies invest time and resources into creating <strong>engaging experiences<\/strong> on their websites. Maintaining a <strong>balance<\/strong> between <strong>UX<\/strong> (user experience) design practices for website visitors as well as <strong>SEO strategies<\/strong> will provide rich content with targeting keyword combinations that draw users back time after time!<\/p>\n\n\n\n<p>Balancing these two needs gives you an advantage over other companies because not only will it provide rich experiences for visitors&#8211;but also keep them <strong>coming back again soon<\/strong> after their initial visit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier the SEO formula was: SEO= Keywords + Meta descriptions + Title tags = High Ranking But at present Google focuses on the website which ensures a user-centred experience for its audience. The 200 metrics that Google uses to rank the website, are constantly checking if the site is able to engage the user. The&hellip; <a class=\"more-link\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-is-critical-for-seo-else-you-will-miss-out-on-these-5-benefits\/\">Continue reading <span class=\"screen-reader-text\">UX is critical for SEO: Else you will miss out on these 5 benefits<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[7,6],"class_list":["post-1024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-seo","tag-ux","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UX is Critical for SEO: Else you will Miss Out on these 5 benefits<\/title>\n<meta name=\"description\" content=\"UX is one of the major metrics by Google to rank better. Balancing UX and SEO gives you an upper hand over competitors. OriginUX Studio lists 5 benefits you will lose when UX is not given importance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.originux.com\/resources\/blog\/ux-is-critical-for-seo-else-you-will-miss-out-on-these-5-benefits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX is Critical for SEO: Else you will Miss Out on these 5 benefits\" \/>\n<meta property=\"og:description\" content=\"UX is one of the major metrics by Google to rank better. Balancing UX and SEO gives you an upper hand over competitors. 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