A business consultant to Beauty & Care Salon presented a requirement of an APP that takes care of appointment bookings and customer engagement for the salon’s customers.
Features of the app include
Aimed at reducing the enquire via call and SMS, Email method of marketing the offers, the app benefits from the features to monitor customer engagement and weekly active usage. At backend the admin receives data to every stores performance via app as well.
With the Salon being a franchise model, a centralized app can help promote the nearest salon to a user on the go. Users and salon owners can benefit immensely through this app.
From users perspective, who are mostly working women, booking an appointment through app can be immesely helpful.
The home page opens contains latest offers and service categories. Using location, nearby salons are shown with details, booking CTA, reviews, call or chat feature.
The colours are predominantly driven via brand’s guidelines. Complementing colours are allocated to the sub-services.
The imagery are mostly icon-based or actual images from the salon.
Once users login after a verified signup, and sort their search via service category or nearby salon, a menu list of services is showcased, particular to the salon.
Within the categories, user can select one or multiple services with an understanding of price with applicable offers and details of the service.
User can then pick and choose time and date for the appointment of the service.
The booked appointments are available under My Bookings. Features like post-pone, or cancel are added to the booking listing made by the user.